MEA Digital Agency Credentials
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MEA Digital Agency Credentials

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MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, ...

MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.

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  • The sheer number of publishers who know us; the premium sponsorships, placements, and rates we are able to obtain for our clients; and the internal tracking, reporting, optimization, and reconciliation processes that we have implemented are second to none and the equal of agencies ten times our size.\n
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MEA Digital Agency Credentials Presentation Transcript

  • 1. A LITTLE SOMETHING ABOUT US MEA DIGITAL December 2010
  • 2. “Nice To Meet You!” 2
  • 3. “We love working with the people at MEA Digital - they are funand incredibly creative, but at the same time dead serious aboutbuilding our brand and increasing our marketing ROI.”Sabrina Pierrard,Marketing DirectorCars.com 3
  • 4. THE WAY WE WORK OUR MISSION & PHILOSOPHY❖ Our Mission • Connect what’s meaningful to our clients’ customers with what’s profitable for their business❖ Our Philosophy • Be true partners with our clients in their constant effort toward increasing ROI • Foster a results-oriented environment in which the client’s business objectives are the primary driving factor in everything we do • Be an analytics-focused agency offering the expertise and insight to tell our clients what happened, why, and what it means for their business • Align our clients with an interdisciplinary team that includes account strategists, creative thinkers, media specialists and experienced researchers and analysts; these competencies work in concert 4
  • 5. 60+ YEARS OF COLLECTIVE EXPERIENCE OUR LEADERSHIPMichael Chaney, CEOMichael’s resume can be summed up in four words. Madison Avenue, Silicon Valley. His early career was spent in senior management positions atNew York’s largest ad agencies. Clients included half a dozen Procter & Gamble brands, Johnnie Walker, Ramada Hotels, and the Advertising Council.In 1994, Michael co-founded US Interactive, a small consulting firm of six professionals that he helped build into a NASDAQ-traded company withclients such as IBM, American Express, and Lexus. Today, you’ll find him at MEA Digital immersed in brand positioning and web analytics.John Hartman, PresidentHe hasn’t done it all. But John’s on pace to. He’s an online marketing industry veteran with experience in both start-ups and established companies.In 2001, he was part of the founding team of Involve, Inc., an “involvement marketing” agency. Involve, Inc. was sold in 2003 to Kintera, a company thatwent public nine months later. Early in his career, John was a manager at Accenture, focusing on financial services, including online banking andinsurance. Today, he works with clients to develop effective online marketing campaigns.Tamara Bousquet, EVP, Media DirectorWith 13 years of integrated planning experience, Tamara brings a get-’er-done work ethic to the agency. She’s worked with some of the mostrecognizable brands on the planet, including Hewlett-Packard, UPS, Xerox, and Universal Pictures. Most recently, she managed the worldwide digitalassignment for Apple at OMD, helping the most popular fruit in the world establish an indomitable presence on the web with a series of elegant, first-ever executions. Now Tamara focuses on media strategy, as well as agency improvement and growth.Cathleen Ryan, CRO, Director of Account ServicesCathleen is a true interactive evangelist. She touts more than ten years of experience in branding, strategy, e-commerce design and development,digital marketing, and analytics. Before joining MEA Digital, she successfully guided marketing strategy and development projects for clients such asToshiba, Qualcomm, the San Diego Chargers, and WD-40. Today, she inspires client success by combining strategic and tactical approaches whilepursuing exceptional ideas. Can we get an “Amen?”Fernando Campos, Creative DirectorSome are web guys. Others are idea guys. A select few wear both hats. Fernando’s been pulling it off for more than a decade, creating award-winningcampaigns for Coca-Cola, Nestle, Walt Disney, and “Sesame Street.” Today, he continues to focus his attention on transforming ideas of all sizes intoresults-driven executions for MEA Digital’s wide range of clients, including Oakley, Cars.com, and Callaway. 5
  • 6. “These guys really understand our brand. They’ve managed toeffectively fuse sophisticated media planning and award-winningcreative to authentically build our brand through the digitalmedium.”Daniella Gasaway,Director of Adver tisingOakley Sunglasses & Apparel 6
  • 7. A SOLID FOUNDATION OUR SPECS & RECENT ACCOLADES❖ Based in San Diego, California ❖ Recent Awards • 2010 Addy Awards: San Diego, (4) Silver Awards❖ Offices in SD & NYC • 2010 Telly Awards: 2 Silver Awards, 2 Bronze Awards❖ Founded 2001, privately held • 2010 EMPixx® Awards: 2 Platinum Awards, 2 Gold Statuettes❖ 40+ dedicated marketing professionals • 2010 Sammy Awards Finalist: Best Social Creative And Best Social Promotion For Product Launch❖ Domestic and international clients • 2010 AMYs (American Marketer Of The Year Awards) (2 Years In A Row) • 2010 BtoB Magazine Top 50 Digital Agency (4 Years In A Row)❖ Sustainable growth year over year • 2009 Sammy Awards: Best Social Media Program • 2009 San Diego American Marketing Association: People’s Choice Marketer of The Year • 2009 Addy Awards: San Diego, Silver and Bronze Awards ❖ Memberships & Board Seats • IAB, AAAA’s, iMedia, SD Ad Club, BIG, 212 • Advisory Board Member: iMedia, SD Ad Club, Collective Media, Undertone Network 7
  • 8. WHAT MAKES US TICK OUR CLIENTS❖ Forward-Thinking Clients • Retail • Fashion • Entertainment • Health & Wellness • Non-Profit • Sports • Financial • Technology • Automotive • Business Services 8
  • 9. “We were watching the leads come through yesterday like aticker tape on the NYSE.”Heidi Hutchison,Vice President, MarketingVistage International 9
  • 10. INTEGRATION FUELS EVERYTHING OUR SERVICES❖ Although you may not need all of our services, our integrated approach fuels everything we do. We are all smarter as a result of our many facets. • Strategy • Media • Measurement & Analytics ✓ Primary & secondary research ✓ Planning & buying ✓ Consumer insight ✓ Focus groups ✓ Execution & due diligence ✓ Custom dashboards ✓ Cultural trends ✓ Branding ✓ Custom Data Cubes ✓ Customer segmentation ✓ Performance ✓ Data analysis ✓ Brand/product positioning ✓ Behavioral ✓ Metrics ✓ Integrated planning ✓ Social ✓ Optimization ✓ Purchase funnel analysis • Creative & Technology • Media Tactics ✓ Branded content development ✓ Affiliate marketing ✓ Digital advertising ✓ Display ✓ Emerging platforms ✓ Email marketing ✓ Mobile ✓ Mobile ✓ Marketing technology ✓ Search (SEM & SEO) ✓ Social media ✓ Shopping feeds ✓ Website design & development ✓ Out-of-the-box 10
  • 11. “Accurate attribution for different marketing tactics and salesanalytics is a key challenge for Advanta. MEA Digital’s analyticapproach and deep knowledge of Omniture helped usunderstand exactly how SEO, SEM, affiliate and displayadver tising impact our lead generation funnel.”Lance HollanderSenior Vice President, Online Marketing,Advanta Bank 11
  • 12. WORKING AS YOUR PARTNER MEA DIGITAL MAKES THINGS HAPPEN❖ Why MEA Digital? • Big thinking. A-list talent. Boutique pricing.❖ Leadership & Staffing • There’s no such thing as a ‘B’ team. • Our clients work with experienced leaders and smart teams from day one.❖ Marketplace Clout/Buying Power • We have the relationships and know-how to get it done.❖ Stewardship • We’re nimble. We’re quick. We’re accurate. • We deliver big ideas, big results and accurate information quickly.❖ Special Sauce • Left brain, right brain. • Branding with performance flair, performance that enhances brands. 12
  • 13. Thank You. 13