I Care Because You Do

I Care Because You Do by Elliot Jay Stocks elliotjaystocks.com

Who cares? Why should you care? How can you care?

The pleasure drop-off 1. Get brief & begin working on ideas

The pleasure drop-off 1. Get brief & begin working on ideas 2. Begin design / build

The pleasure drop-off 1. Get brief & begin working on ideas 2. Begin design / build 3. Get ready to complete project

The pleasure drop-off 1. Get brief & begin working on ideas Happy, excited, enthusiastic 2. Begin design / build 3. Get ready to complete project

The pleasure drop-off 1. Get brief & begin working on ideas Happy, excited, enthusiastic 2. Begin design / build Content, satisﬁed 3. Get ready to complete project

The pleasure drop-off 1. Get brief & begin working on ideas Happy, excited, enthusiastic 2. Begin design / build Content, satisﬁed 3. Get ready to complete project a. Rejoice and be generous with the high-ﬁves or b. Get dragged into last-minute, goalpost-moving hell

The pleasure drop-off Project goes well Project goes badly Hooray :) Boo :(

Technical limitations Examples:

Technical limitations Examples: • Browser support

Technical limitations Examples: • Browser support • File size

Technical limitations Examples: • Browser support • File size • Page load times

Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc.

Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc. • CMS output

Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc. • CMS output • Audience

Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc. • CMS output • Audience • Maintenance by client

Client demands

Client demands “Make my logo bigger!”

Client demands “Make my logo bigger!” “I need it to be more Web 2.0.”

Client demands “Make my logo bigger!” “I need it to be more Web 2.0.” “We love what it, but could you try something completely different for our shareholders to approve?”

Client demands “Make my logo bigger!” “I need it to be more Web 2.0.” “We love what it, but could you try something completely different for our shareholders to approve?” “We need another Facebook and we need it by Friday.”

Client demands “Make my logo bigger!” “I need it to be more Web 2.0.” “We love what it, but could you try something completely different for our shareholders to approve?” “We need another Facebook and we need it by Friday.” “I know you’re the designer but can you follow this idea our Chief Financial Ofﬁcer came up with?”

Drew McLellan gets it right again twitter.com/drewm/statuses/893145119

Client demands (ok, seriously now) Examples:

Client demands (ok, seriously now) Examples: • Changes to the brief

Client demands (ok, seriously now) Examples: • Changes to the brief • Pressure from third parties

Client demands (ok, seriously now) Examples: • Changes to the brief • Pressure from third parties • Realisations

The relationship Designer Client Product

The relationship Designer Product

Bother to get it right!

Bother to get it right! Cutting corners will save time, but is it worth it?

Bother to get it right! Cutting corners will save time, but is it worth it? A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction.

Bother to get it right! Cutting corners will save time, but is it worth it? A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction. Be proud of what goes in your portfolio.

Bother to get it right! Cutting corners will save time, but is it worth it? A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction. Be proud of what goes in your portfolio. Get it as right as you can to avoid further degradation when handed over to third parties, etc.

The original design The ﬁnal build Applying last-minute limitations

Anna Moller Photography protrigga.com/design/annamoller/website_3.html

Dara’s Garden darasgarden.com

Springtime In Tennessee spring.tnvacation.com

Future of Web Apps, Miami futureofwebapps.com/2008/miami

Jan Sochor Photography jansochor.com

Dale Harris daleharris.com

Born Living bornliving.com

Design evolution

Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation.

Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation. Doing an adequate job keeps design in a static, stale, stagnant state.

Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation. Doing an adequate job keeps design in a static, stale, stagnant state. Doing a great job leads to kinetic design: A constantly moving evolution that provides delight, inspiration, and perpetuation.

Who cares? Why should you care? How can you care?

Thank you! elliotjaystocks.com Hooray :) Boo :(

I Care Because You Do

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