I Care
   Because
    You Do
by Elliot Jay Stocks
elliotjaystocks.com
Who cares?

Why should you care?

How can you care?
The pleasure drop-off

1. Get brief & begin working on ideas
The pleasure drop-off

1. Get brief & begin working on ideas


2. Begin design / build
The pleasure drop-off

1. Get brief & begin working on ideas


2. Begin design / build


3. Get ready to complete project
The pleasure drop-off

1. Get brief & begin working on ideas
   Happy, excited, enthusiastic

2. Begin design / build


3....
The pleasure drop-off

1. Get brief & begin working on ideas
   Happy, excited, enthusiastic

2. Begin design / build
   C...
The pleasure drop-off

1. Get brief & begin working on ideas
   Happy, excited, enthusiastic

2. Begin design / build
   C...
The pleasure drop-off
     Project goes well   Project goes badly


                                                 Hoora...
Technical limitations
Examples:
Technical limitations
Examples:

• Browser support
Technical limitations
Examples:

• Browser support
• File size
Technical limitations
Examples:

• Browser support
• File size
• Page load times
Technical limitations
Examples:

• Browser support
• File size
• Page load times
• Capabilities of CSS, Flash, Javascript,...
Technical limitations
Examples:

• Browser support
• File size
• Page load times
• Capabilities of CSS, Flash, Javascript,...
Technical limitations
Examples:

• Browser support
• File size
• Page load times
• Capabilities of CSS, Flash, Javascript,...
Technical limitations
Examples:

• Browser support
• File size
• Page load times
• Capabilities of CSS, Flash, Javascript,...
Client demands
Client demands
“Make my logo bigger!”
Client demands
“Make my logo bigger!”

“I need it to be more Web 2.0.”
Client demands
“Make my logo bigger!”

“I need it to be more Web 2.0.”

“We love what it, but could you try something
comp...
Client demands
“Make my logo bigger!”

“I need it to be more Web 2.0.”

“We love what it, but could you try something
comp...
Client demands
“Make my logo bigger!”

“I need it to be more Web 2.0.”

“We love what it, but could you try something
comp...
Drew McLellan gets it right again
twitter.com/drewm/statuses/893145119
Client demands (ok, seriously now)
Examples:
Client demands (ok, seriously now)
Examples:

• Changes to the brief
Client demands (ok, seriously now)
Examples:

• Changes to the brief
• Pressure from third parties
Client demands (ok, seriously now)
Examples:

• Changes to the brief
• Pressure from third parties
• Realisations
The relationship

       Designer    Client




             Product
The relationship

       Designer




             Product
Bother to get it right!
Bother to get it right!
Cutting corners will save time, but is it worth it?
Bother to get it right!
Cutting corners will save time, but is it worth it?

A bit of extra TLC goes a long way towards bo...
Bother to get it right!
Cutting corners will save time, but is it worth it?

A bit of extra TLC goes a long way towards bo...
Bother to get it right!
Cutting corners will save time, but is it worth it?

A bit of extra TLC goes a long way towards bo...
The original design   The final build




 Applying last-minute limitations
Anna Moller Photography
protrigga.com/design/annamoller/website_3.html
Dara’s Garden
darasgarden.com
Dara’s Garden
darasgarden.com
Springtime In Tennessee
spring.tnvacation.com
Springtime In Tennessee
spring.tnvacation.com
Future of Web Apps, Miami
futureofwebapps.com/2008/miami
Future of Web Apps, Miami
futureofwebapps.com/2008/miami
Jan Sochor Photography
jansochor.com
Dale Harris
daleharris.com
Born Living
bornliving.com
Design evolution
Design evolution
The client commissions and directs a piece of work,
but the designer is ultimately responsible for its
cr...
Design evolution
The client commissions and directs a piece of work,
but the designer is ultimately responsible for its
cr...
Design evolution
The client commissions and directs a piece of work,
but the designer is ultimately responsible for its
cr...
Who cares?

Why should you care?

How can you care?
Thank you!
elliotjaystocks.com



                        Hooray :)




                      Boo :(
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I Care Because You Do

  1. 1. I Care Because You Do by Elliot Jay Stocks elliotjaystocks.com
  2. 2. Who cares? Why should you care? How can you care?
  3. 3. The pleasure drop-off 1. Get brief & begin working on ideas
  4. 4. The pleasure drop-off 1. Get brief & begin working on ideas 2. Begin design / build
  5. 5. The pleasure drop-off 1. Get brief & begin working on ideas 2. Begin design / build 3. Get ready to complete project
  6. 6. The pleasure drop-off 1. Get brief & begin working on ideas Happy, excited, enthusiastic 2. Begin design / build 3. Get ready to complete project
  7. 7. The pleasure drop-off 1. Get brief & begin working on ideas Happy, excited, enthusiastic 2. Begin design / build Content, satisfied 3. Get ready to complete project
  8. 8. The pleasure drop-off 1. Get brief & begin working on ideas Happy, excited, enthusiastic 2. Begin design / build Content, satisfied 3. Get ready to complete project a. Rejoice and be generous with the high-fives or b. Get dragged into last-minute, goalpost-moving hell
  9. 9. The pleasure drop-off Project goes well Project goes badly Hooray :) Boo :(
  10. 10. Technical limitations Examples:
  11. 11. Technical limitations Examples: • Browser support
  12. 12. Technical limitations Examples: • Browser support • File size
  13. 13. Technical limitations Examples: • Browser support • File size • Page load times
  14. 14. Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc.
  15. 15. Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc. • CMS output
  16. 16. Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc. • CMS output • Audience
  17. 17. Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc. • CMS output • Audience • Maintenance by client
  18. 18. Client demands
  19. 19. Client demands “Make my logo bigger!”
  20. 20. Client demands “Make my logo bigger!” “I need it to be more Web 2.0.”
  21. 21. Client demands “Make my logo bigger!” “I need it to be more Web 2.0.” “We love what it, but could you try something completely different for our shareholders to approve?”
  22. 22. Client demands “Make my logo bigger!” “I need it to be more Web 2.0.” “We love what it, but could you try something completely different for our shareholders to approve?” “We need another Facebook and we need it by Friday.”
  23. 23. Client demands “Make my logo bigger!” “I need it to be more Web 2.0.” “We love what it, but could you try something completely different for our shareholders to approve?” “We need another Facebook and we need it by Friday.” “I know you’re the designer but can you follow this idea our Chief Financial Officer came up with?”
  24. 24. Drew McLellan gets it right again twitter.com/drewm/statuses/893145119
  25. 25. Client demands (ok, seriously now) Examples:
  26. 26. Client demands (ok, seriously now) Examples: • Changes to the brief
  27. 27. Client demands (ok, seriously now) Examples: • Changes to the brief • Pressure from third parties
  28. 28. Client demands (ok, seriously now) Examples: • Changes to the brief • Pressure from third parties • Realisations
  29. 29. The relationship Designer Client Product
  30. 30. The relationship Designer Product
  31. 31. Bother to get it right!
  32. 32. Bother to get it right! Cutting corners will save time, but is it worth it?
  33. 33. Bother to get it right! Cutting corners will save time, but is it worth it? A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction.
  34. 34. Bother to get it right! Cutting corners will save time, but is it worth it? A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction. Be proud of what goes in your portfolio.
  35. 35. Bother to get it right! Cutting corners will save time, but is it worth it? A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction. Be proud of what goes in your portfolio. Get it as right as you can to avoid further degradation when handed over to third parties, etc.
  36. 36. The original design The final build Applying last-minute limitations
  37. 37. Anna Moller Photography protrigga.com/design/annamoller/website_3.html
  38. 38. Dara’s Garden darasgarden.com
  39. 39. Dara’s Garden darasgarden.com
  40. 40. Springtime In Tennessee spring.tnvacation.com
  41. 41. Springtime In Tennessee spring.tnvacation.com
  42. 42. Future of Web Apps, Miami futureofwebapps.com/2008/miami
  43. 43. Future of Web Apps, Miami futureofwebapps.com/2008/miami
  44. 44. Jan Sochor Photography jansochor.com
  45. 45. Dale Harris daleharris.com
  46. 46. Born Living bornliving.com
  47. 47. Design evolution
  48. 48. Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation.
  49. 49. Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation. Doing an adequate job keeps design in a static, stale, stagnant state.
  50. 50. Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation. Doing an adequate job keeps design in a static, stale, stagnant state. Doing a great job leads to kinetic design: A constantly moving evolution that provides delight, inspiration, and perpetuation.
  51. 51. Who cares? Why should you care? How can you care?
  52. 52. Thank you! elliotjaystocks.com Hooray :) Boo :(
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