I Care Because You Do
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I Care Because You Do

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I Care Because You Do I Care Because You Do Presentation Transcript

  • I Care Because You Do by Elliot Jay Stocks elliotjaystocks.com
  • Who cares? Why should you care? How can you care?
  • The pleasure drop-off 1. Get brief & begin working on ideas
  • The pleasure drop-off 1. Get brief & begin working on ideas 2. Begin design / build
  • The pleasure drop-off 1. Get brief & begin working on ideas 2. Begin design / build 3. Get ready to complete project
  • The pleasure drop-off 1. Get brief & begin working on ideas Happy, excited, enthusiastic 2. Begin design / build 3. Get ready to complete project
  • The pleasure drop-off 1. Get brief & begin working on ideas Happy, excited, enthusiastic 2. Begin design / build Content, satisfied 3. Get ready to complete project
  • The pleasure drop-off 1. Get brief & begin working on ideas Happy, excited, enthusiastic 2. Begin design / build Content, satisfied 3. Get ready to complete project a. Rejoice and be generous with the high-fives or b. Get dragged into last-minute, goalpost-moving hell
  • The pleasure drop-off Project goes well Project goes badly Hooray :) Boo :(
  • Technical limitations Examples:
  • Technical limitations Examples: • Browser support
  • Technical limitations Examples: • Browser support • File size
  • Technical limitations Examples: • Browser support • File size • Page load times
  • Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc.
  • Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc. • CMS output
  • Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc. • CMS output • Audience
  • Technical limitations Examples: • Browser support • File size • Page load times • Capabilities of CSS, Flash, Javascript, etc. • CMS output • Audience • Maintenance by client
  • Client demands
  • Client demands “Make my logo bigger!”
  • Client demands “Make my logo bigger!” “I need it to be more Web 2.0.”
  • Client demands “Make my logo bigger!” “I need it to be more Web 2.0.” “We love what it, but could you try something completely different for our shareholders to approve?”
  • Client demands “Make my logo bigger!” “I need it to be more Web 2.0.” “We love what it, but could you try something completely different for our shareholders to approve?” “We need another Facebook and we need it by Friday.”
  • Client demands “Make my logo bigger!” “I need it to be more Web 2.0.” “We love what it, but could you try something completely different for our shareholders to approve?” “We need another Facebook and we need it by Friday.” “I know you’re the designer but can you follow this idea our Chief Financial Officer came up with?”
  • Drew McLellan gets it right again twitter.com/drewm/statuses/893145119
  • Client demands (ok, seriously now) Examples:
  • Client demands (ok, seriously now) Examples: • Changes to the brief
  • Client demands (ok, seriously now) Examples: • Changes to the brief • Pressure from third parties
  • Client demands (ok, seriously now) Examples: • Changes to the brief • Pressure from third parties • Realisations
  • The relationship Designer Client Product
  • The relationship Designer Product
  • Bother to get it right!
  • Bother to get it right! Cutting corners will save time, but is it worth it?
  • Bother to get it right! Cutting corners will save time, but is it worth it? A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction.
  • Bother to get it right! Cutting corners will save time, but is it worth it? A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction. Be proud of what goes in your portfolio.
  • Bother to get it right! Cutting corners will save time, but is it worth it? A bit of extra TLC goes a long way towards both the client’s and designer’s sense of satisfaction. Be proud of what goes in your portfolio. Get it as right as you can to avoid further degradation when handed over to third parties, etc.
  • The original design The final build Applying last-minute limitations
  • Anna Moller Photography protrigga.com/design/annamoller/website_3.html
  • Dara’s Garden darasgarden.com
  • Dara’s Garden darasgarden.com
  • Springtime In Tennessee spring.tnvacation.com
  • Springtime In Tennessee spring.tnvacation.com
  • Future of Web Apps, Miami futureofwebapps.com/2008/miami
  • Future of Web Apps, Miami futureofwebapps.com/2008/miami
  • Jan Sochor Photography jansochor.com
  • Dale Harris daleharris.com
  • Born Living bornliving.com
  • Design evolution
  • Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation.
  • Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation. Doing an adequate job keeps design in a static, stale, stagnant state.
  • Design evolution The client commissions and directs a piece of work, but the designer is ultimately responsible for its creation. Doing an adequate job keeps design in a static, stale, stagnant state. Doing a great job leads to kinetic design: A constantly moving evolution that provides delight, inspiration, and perpetuation.
  • Who cares? Why should you care? How can you care?
  • Thank you! elliotjaystocks.com Hooray :) Boo :(