I Care
Because
You Do
by Elliot Jay Stocks
elliotjaystocks.com

Who cares?
Why should you care?
How can you care?

The pleasure drop-off
1. Get brief & begin working on ideas

The pleasure drop-off
1. Get brief & begin working on ideas
2. Begin design / build

The pleasure drop-off
1. Get brief & begin working on ideas
2. Begin design / build
3. Get ready to complete project

The pleasure drop-off
1. Get brief & begin working on ideas
Happy, excited, enthusiastic
2. Begin design / build
3. Get ready to complete project

The pleasure drop-off
1. Get brief & begin working on ideas
Happy, excited, enthusiastic
2. Begin design / build
Content, satisfied
3. Get ready to complete project

The pleasure drop-off
1. Get brief & begin working on ideas
Happy, excited, enthusiastic
2. Begin design / build
Content, satisfied
3. Get ready to complete project
a. Rejoice and be generous with the high-fives
or
b. Get dragged into last-minute, goalpost-moving hell

The pleasure drop-off
Project goes well Project goes badly
Hooray :)
Boo :(

Technical limitations
Examples:

Technical limitations
Examples:
• Browser support

Technical limitations
Examples:
• Browser support
• File size

Technical limitations
Examples:
• Browser support
• File size
• Page load times

Technical limitations
Examples:
• Browser support
• File size
• Page load times
• Capabilities of CSS, Flash, Javascript, etc.

Technical limitations
Examples:
• Browser support
• File size
• Page load times
• Capabilities of CSS, Flash, Javascript, etc.
• CMS output

Technical limitations
Examples:
• Browser support
• File size
• Page load times
• Capabilities of CSS, Flash, Javascript, etc.
• CMS output
• Audience

Technical limitations
Examples:
• Browser support
• File size
• Page load times
• Capabilities of CSS, Flash, Javascript, etc.
• CMS output
• Audience
• Maintenance by client

Client demands

Client demands
“Make my logo bigger!”

Client demands
“Make my logo bigger!”
“I need it to be more Web 2.0.”

Client demands
“Make my logo bigger!”
“I need it to be more Web 2.0.”
“We love what it, but could you try something
completely different for our shareholders to approve?”

Client demands
“Make my logo bigger!”
“I need it to be more Web 2.0.”
“We love what it, but could you try something
completely different for our shareholders to approve?”
“We need another Facebook and we need it by Friday.”

Client demands
“Make my logo bigger!”
“I need it to be more Web 2.0.”
“We love what it, but could you try something
completely different for our shareholders to approve?”
“We need another Facebook and we need it by Friday.”
“I know you’re the designer but can you follow this idea
our Chief Financial Officer came up with?”

Drew McLellan gets it right again
twitter.com/drewm/statuses/893145119

Client demands (ok, seriously now)
Examples:

Client demands (ok, seriously now)
Examples:
• Changes to the brief

Client demands (ok, seriously now)
Examples:
• Changes to the brief
• Pressure from third parties

Client demands (ok, seriously now)
Examples:
• Changes to the brief
• Pressure from third parties
• Realisations

The relationship
Designer Client
Product

The relationship
Designer
Product

Bother to get it right!

Bother to get it right!
Cutting corners will save time, but is it worth it?

Bother to get it right!
Cutting corners will save time, but is it worth it?
A bit of extra TLC goes a long way towards both the
client’s and designer’s sense of satisfaction.

Bother to get it right!
Cutting corners will save time, but is it worth it?
A bit of extra TLC goes a long way towards both the
client’s and designer’s sense of satisfaction.
Be proud of what goes in your portfolio.

Bother to get it right!
Cutting corners will save time, but is it worth it?
A bit of extra TLC goes a long way towards both the
client’s and designer’s sense of satisfaction.
Be proud of what goes in your portfolio.
Get it as right as you can to avoid further degradation
when handed over to third parties, etc.

The original design The final build
Applying last-minute limitations

Anna Moller Photography
protrigga.com/design/annamoller/website_3.html

Dara’s Garden
darasgarden.com

Dara’s Garden
darasgarden.com

Springtime In Tennessee
spring.tnvacation.com

Springtime In Tennessee
spring.tnvacation.com

Future of Web Apps, Miami
futureofwebapps.com/2008/miami

Future of Web Apps, Miami
futureofwebapps.com/2008/miami

Jan Sochor Photography
jansochor.com

Dale Harris
daleharris.com

Born Living
bornliving.com

Design evolution

Design evolution
The client commissions and directs a piece of work,
but the designer is ultimately responsible for its
creation.

Design evolution
The client commissions and directs a piece of work,
but the designer is ultimately responsible for its
creation.
Doing an adequate job keeps design
in a static, stale, stagnant state.

Design evolution
The client commissions and directs a piece of work,
but the designer is ultimately responsible for its
creation.
Doing an adequate job keeps design
in a static, stale, stagnant state.
Doing a great job leads to kinetic design:
A constantly moving evolution that provides
delight, inspiration, and perpetuation.

Who cares?
Why should you care?
How can you care?

Thank you!
elliotjaystocks.com
Hooray :)
Boo :(