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Business Think Social Media
 

Business Think Social Media

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Training slides on turning social media into sales. Social media strategies, targeting the right platforms, tactics on blogging and posting, reviewing performance and all the software you need to make ...

Training slides on turning social media into sales. Social media strategies, targeting the right platforms, tactics on blogging and posting, reviewing performance and all the software you need to make it all happen. More: www.businessthink.co.uk

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    Business Think Social Media Business Think Social Media Presentation Transcript

    • COPYRIGHT © 2014 ADVISIO LTD
    • What will we be looking at today? • What is social media? • Who is your audience? • Strategy • Which platform is right for you? • Tips and promotion • Managing your communication COPYRIGHT © 2014 ADVISIO LTD
    • What is Social Media? According to Wikipedia, Social Media is: “the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.” COPYRIGHT © 2014 ADVISIO LTD
    • What Platforms Should You Use? • Social network e.g. Facebook • Blogs e.g. WordPress • Micro-blogs e.g. Tumblr • Social bookmarking e.g. Reddit • Review sites e.g. Trip Advisor • Wiki sites e.g. Wikipedia • Forums e.g. bulletin boards COPYRIGHT © 2014 ADVISIO LTD
    • The Facebook Market • Daily active users: 618 million • Total number of mobile users: 680 million • Average monthly posts per user: 36 • Average number of friends per user: 141.5 • Average time per visit: 20 minutes • Weekly business page views: 645 million COPYRIGHT © 2014 ADVISIO LTD
    • The LinkedIn Market • Total number of users: 200 million • Geographical reach: 200 countries • Percentage of visits via mobile: 27% • Average time per month: 17 minutes • Number of user endorsements: 1 billion • Total number of business pages: 2.7 million COPYRIGHT © 2014 ADVISIO LTD
    • The Twitter Market • Total number of users: 500 million • Active users each month: 200 million • Percentage of mobile users: 60% • Average number of followers per user: 208 • Average user time per month: 170 minutes • Tweets sent each day: 400 million COPYRIGHT © 2014 ADVISIO LTD
    • The YouTube Market • • • • Unique users each month: 1 billion + Hours of watched each month: 4 billion Video uploaded every minute: 72 hours User views per annum: 1 trillion • Channel subscribers each day: Millions! COPYRIGHT © 2014 ADVISIO LTD
    • The Google+ Market • Total number of users: 500 million • Can improve search engine ranking • Great for location based businesses • Status can be listed in Google search results COPYRIGHT © 2014 ADVISIO LTD
    • Picking Your Platforms – The Big 5 • Who are your clients? • Who do you want as a client? • Who is already following you? Customers | Competitors | Partners | Suppliers COPYRIGHT © 2014 ADVISIO LTD
    • Picking Your Platforms – The Big 5 Consider your goals: • • • • • Driving traffic to website (links) Building brand awareness (visibility) Direct sales (e-commerce) Creating advocates (discussion and news) Market research (asking questions) COPYRIGHT © 2014 ADVISIO LTD
    • Picking Your Platforms – The Big 5 Maximise your resources: • • • • • Time available for social media Budget available to finance activity Internal personnel or outsource Technology available (hardware / software) Responsibility (who will ‘own’ social media) COPYRIGHT © 2014 ADVISIO LTD
    • Simply Be Social (or how to get customers part 1) • • • • • Add content regularly Respond to comments quickly Like other peoples’ content Don’t be boring Keep communication relevant People will tell others if they like your content COPYRIGHT © 2014 ADVISIO LTD
    • Simply Be Proactive (or how to get customers part 2) • • • • • Start debates on relevant topics (be the expert) Contribute to others’ group discussions Monitor what customers say and comment Incentivise word of mouth (‘like’ promotions) Be easy to find Hash Tag all your content # Updates aren’t enough. Speak out and engage. COPYRIGHT © 2014 ADVISIO LTD
    • Simply Be Alert (or how to get customers part 3) Filter the noise using a dashboard COPYRIGHT © 2014 ADVISIO LTD
    • Creating Content: Blogging Why bother? • • • • The perfect format for publishing news Ensures your website appears current Helps with search engine ranking A single library to store your content Main reason social media users visit a website COPYRIGHT © 2014 ADVISIO LTD
    • Creating Content: Vlogging Why bother? • Moving pictures are the best medium to sell • Video blogging fastest growing social media • YouTube is 2nd only to Google in popularity Must be quality sound and picture COPYRIGHT © 2014 ADVISIO LTD
    • How Will I Know It’s Working? • Measure market reaction o o o o Number of likes / shares Number of followers Number of mentions Number of clicks to destination pages • Measure social performance indicators o Sentiment (ratio of positive to negative mentions) o Reach (unique references divided by total mentions) o Influence (how well your content promotes action) COPYRIGHT © 2014 ADVISIO LTD
    • Selling Content: Linking to Blogs Promote your blog entries: • Post unique web addresses on social media • Rotate and vary your topic and message a) b) c) d) The latest news An opinion or comment A product or service Just for interest • Use your blog links in email marketing COPYRIGHT © 2014 ADVISIO LTD
    • Collecting Performance Data Real time social media search and analysis A 1-100 score showing how influential you are Insights: How users discover and respond to posts Monitor keyword mentions in web content on Google Analyse visits to a website and track social media referral Email marketing software identifies clicks to social media COPYRIGHT © 2014 ADVISIO LTD
    • Paid Options: Some Examples • Paid Advertising: Facebook Very targeted e.g. age, area, interest Minimum fee is just £1 per day • Paid Profile: LinkedIn Premium Message 3 to 25 unknown contacts each month Access full list of people looking at your profile • Create competitions Apps to run promos COPYRIGHT © 2014 ADVISIO LTD
    • Always… • Tailor content to the platform and audience Twitter = short and sweet Facebook, LinkedIn = more detail YouTube, Pinterest = visual • Keep your social media profiles up to date • Hashtag (#) your content and events • Add share and follow buttons to marketing COPYRIGHT © 2014 ADVISIO LTD
    • Business Think Ltd Follow us: www.facebook.com/businessthinkltd www.twitter.com/business_think_ Call us: Email us: 01598 710678 info@businessthink.co.uk Visit us: www.businessthink.co.uk COPYRIGHT © 2014 ADVISIO LTD