58% of respondents are usinginbound marketing. more important,48% will increase their spending oninbound marketing this year. so itslikely that if youre notusing inboundmarketing techniques,youll be competingagainst those who are.KEVIN DAUMATTRACT CUSTOMERS WHO WANT TO BUY: 7 WAYSINC.COM, APRIL 23, 2013
17Today’s approach:“GET IN THEIR FACE”when they’re not looking.Tomorrow’s approach:“GET FOUND”when they are looking.
Think aboutyourpersonasPhoto: Kadient with their personas, courtesy of David Meerman Scott
Get Into the Content Mindset• Make emails into blog posts• Turn forum posts into blogposts• Shoot videos at events• Interview customers for yourblog• Repurpose company data forpublic reports• Share lessons you learnFlick Photo: Cindiann
Biggest Blogging MistakeDon’t use a “free” URL from a blog serviceNOYES• Sitex-corp.blogspot.com• Sitex-corp.typepad.com• Sitex-corp.wordpress.com• Blog.Sitex-corp.com• Sitex-corp.com/Blog• UniformCleaningTips.com
HubSpot.com/SOiMSocial media delivers customers
The best things we’ve doneto drive leads and salesthis past year is embracesocial media, establish ablog, and convinceownership to acceptinbound marketingstrategy.Marketing ProfessionalManufacturing Industry201 to 500 Employees