Social Media is Needed in Modern Business By Ellie McArdle
What? New media is feeding a continuously growing world of interactive communication. Through the use of sources such as blogs, forums, social networks, RSS feeds, podcasts, YouTube and many more, new media sources have created the formation of a highly volatile and cultured media landscape.
Why? New Media landscape is creating huge influences on the way in which modern generations are interacting with businesses. New media branding is about experience, dialogue and immediacy. Consumers are continually refining their expectations, and more and more are looking for specific interactions.
How? Branding via new media outlets such as social networks like Facebook and Twitter are enabling business to create an emotional and personal bond between a brand and the customers, something that very few business have been able to do in the past. Opening Communication Channels – Communicating WITH customers rather than AT customers. New media has enabled the conversation to become two way, which is creating engagement. It is through this engagement that companies are branding themselves to consumers.
What Now? If our brand is going to remain in the public eye, we are going to have to come to the realization that consumers expect to be more than a passive audience. We need to get on board!