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Revision 1  - Audience case study
Revision 1  - Audience case study
Revision 1  - Audience case study
Revision 1  - Audience case study
Revision 1  - Audience case study
Revision 1  - Audience case study
Revision 1  - Audience case study
Revision 1  - Audience case study
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Revision 1 - Audience case study

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AS Media Studies; Case study activity

AS Media Studies; Case study activity

Published in: Education, Business, Technology
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Transcript

  • 1. Audience Question 2c
  • 2. How to write question 2c • Question 2a and 2b are the easiest on the exam paper • Question 2c asks for your own detailed examples to identify how audience respond differently and how texts appeal to different audiences • You cannot use the same case studies as the examples you use for Q3
  • 3. The Structure of 2c • Firstly (and don’t forget) you must introduce which examples you are going to use. • You should use the examples you feel most comfortable with (you can use your own at your own risk) • You must use a theory, detailed audience categories and ‘readings’
  • 4. Things to include • Young and Rubicam’s 4c Model (psychographics) • Demographics (age, gender, employment categories) • Pick and Mix theory • Hypodermic needle theory • Uses and gratifications theory • Audience profiling • Preferred/oppositional and negotiated readings.
  • 5. Create a case study Identify any text that you can use for Q2c • Apply a theory to it • Mention the audience or audiences • What ‘readings’ are there for the audiences (preferred, oppositional, negotiated) • Try to write at least 2 paragraphs – then we will share … because sharing is good 
  • 6. Homework • You have 1 month until the exam. Every week (even study leave) you will be required to produce a case study and email it to me. • You will select any media text (print or moving image) and explain how your text represents: • Gender, ethnicity, age, disability, regional and national identity, issues and events • Your case study must include at least one of these. • Feel free to use the revision texts on the blog.

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