IDEOLOGY
15 questions
Ideology is…

Dominant
ideologyis:

2 examples of
dominant ideologies

Example 1:
__________________...
The institutions of the mass media are
owned by the ruling classes(e.g.
Rupert Murdoch, Richard Branson)
These institution...
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AS Lesson 11 ideology worksheet

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AS media (year 12). Ideology and marxism

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AS Lesson 11 ideology worksheet

  1. 1. IDEOLOGY 15 questions Ideology is… Dominant ideologyis: 2 examples of dominant ideologies Example 1: _______________________________________________________________ Example 2: Marxism is: Marxism was developed by: ‘Bourgeoisie’ means: 1. 2. ‘Proletariat’ means: Socialism is: Communism is: In Marx’s view, all social and cultural institutions such as the family, the education system and the legal system as well as the mass media (which in his day would have been primarily the newspaper) are shaped by the economic basis of society. Therefore an understanding of the economic sphere is essential to any understanding of the role played by the mass media in society. This means we need to know something about capitalism... False Consciousness is: Capitalism is…
  2. 2. The institutions of the mass media are owned by the ruling classes(e.g. Rupert Murdoch, Richard Branson) These institutions are used to indoctrinate the masses into believing capitalism is good for all. ‘Indoctrinate’ means: Gramsci’s cultural hegemony links to Marx’s ideology because: Hegemony of the publishing industry is in considerable flux given the many independent websites like YouTube. Can you find an example within media that iscounter-hegemonic(that do not follow hegemonic values)? (e.g. magazines, newspapers, news channels) EXTENSION: Identify your own hegemonic or counter-hegemonic example (e.g.: advert/TV show/character). Explain why you’ve chosen it. Many musicians and actors are avoiding the media by selfpublishing their music and videos on sites accessible to all. As the public decides to self-publish artistic works, or blogs, hegemony begins to shift to the people.

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