Karl Marx
Karl Marx




19th Century Philosopher, Economist,
journalist and revolutionary
He critiqued society which he claimed wa...
Marx and Ideology





Marx’ ideology is closely associated with the
effects theory
He traced the developments of mater...
Marx and the capitalist society






Marx said that capitalist society was divided
in to two parts:
Working class – th...
Marxism and media




Media producers produce texts in this divided
society. Even when they attempt to produce
texts whi...
Althusser








Identified what he called the Ideological State
Apparatuses (ISA’s), which opperate along side the...


He studies the ways the ISA’s act to position
the audience in such a way that they presume
that these ideologies are co...
Gramsci and Hegemony






Hegemony – the dominance of the ideologies
of the ruling class
He argued that this process i...
Conclusion




This is still evident today with corporate
media companies like Murdoch’s News Corp
and 20th Century Fox
...
Conclusion




This is still evident today with corporate
media companies like Murdoch’s News Corp
and 20th Century Fox
...
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Karl Marx

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Karl Marx, Marxism, A2 Media Studies, Theory

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Karl Marx

  1. 1. Karl Marx
  2. 2. Karl Marx   19th Century Philosopher, Economist, journalist and revolutionary He critiqued society which he claimed was both scientific and revolutionary
  3. 3. Marx and Ideology    Marx’ ideology is closely associated with the effects theory He traced the developments of material life predicting that socialism would supersede capitalism Capitalism is based on the profit motive and under capitalism profits are generated by exploiting workers
  4. 4. Marx and the capitalist society    Marx said that capitalist society was divided in to two parts: Working class – those who sell their labour and do not own the means of production Bourgeoisie – employ others and have the means for production
  5. 5. Marxism and media   Media producers produce texts in this divided society. Even when they attempt to produce texts which criticise it – they are still working within it and therefore accept it. Mass media are seen as a way of entertaining workers (mass audience) while drip feeding them ideologies
  6. 6. Althusser       Identified what he called the Ideological State Apparatuses (ISA’s), which opperate along side the Repressive State Apparatuses (military, police etc) to maintain these Bourgeoisie ideologies: Religion education Family (values) Legal and political system Cultural and communication systems
  7. 7.  He studies the ways the ISA’s act to position the audience in such a way that they presume that these ideologies are correct
  8. 8. Gramsci and Hegemony    Hegemony – the dominance of the ideologies of the ruling class He argued that this process is so successful that it becomes ‘common sense’ and these ideologies become taken for granted By maintaining these ideologies in the media, the ruling classes can ensure they retain hegemonic control
  9. 9. Conclusion   This is still evident today with corporate media companies like Murdoch’s News Corp and 20th Century Fox However thanks to technological developments we are all media producers and social media allows us to send out our own messages
  10. 10. Conclusion   This is still evident today with corporate media companies like Murdoch’s News Corp and 20th Century Fox However thanks to technological developments we are all media producers and social media allows us to send out our own messages
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