AS Lesson 1 - intro to course outline and representation


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Media AS (YEAR 12) WJEC outline

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AS Lesson 1 - intro to course outline and representation

  1. 1. Starter Activity • Discuss and list your ideal man and/or woman in your groups.
  2. 2. • What does this suggest you value most about men/women? • What is it about those values that you think you think is important?
  3. 3. To understand the outline of the course To begin to understand how gender is represented
  4. 4. AS Media Studies What will I study? • Representation • Genre • Audience • Textual Analysis
  5. 5. How will I be assessed? • MS1 - Examination - 2 ½ hours (50%) • MS2 - Coursework – 1 Pre Production task and a linked Production and a written reflective report (50%)
  6. 6. AS Media Examination topics • 1 Question – Textual analysis of an unseen text (print or moving image) 40 marks • 3 Questions on media representations and audience responses (30 marks each)
  7. 7. AS Media Coursework • Pre-production task (20 marks); • Production which develops from the pre-production (40 marks) • 1200 – 1600 word Reflective report on the production process (40 marks) • Group work for the production is only allowed for audio-visual productions (group size no more than 3)
  8. 8. What can I do to help myself? • Become more familiar with media texts you would not normally consume – newspapers, news reports, any genres you would not normally be familiar with • Read around the subject – Media supplements in newspapers, text books and dedicated websites • Be up to date with news and current affairs
  9. 9. What is Media Studies all about? 1. Textual Analysis 2. Representations 3. Audience Response
  10. 10. The Tool Kit for analysis The Media is a channel of communication from producer to audience. Producers create MEDIA TEXTS which we consume: • advertisements • DVD covers • CD covers • newspaper front pages • magazines /comics • radio sequences • Films • television programmes • music videos • websites • computer games
  11. 11. What is representation? • Representation is the way in which the media constructs aspects of ‘real life’ including people, places, events, culture, ethnicity and issues (WJEC, Exploring the Media) • The media don’t just present reality they re-present it.
  12. 12. Understanding Representation • To be able to understand representation we need to be aware that part of it is how we see things and this is affected by our own experiences, culture, gender and preconceived expectations. • Task- write a 50 word description of yourself and then ask the person next to you or someone on your table to write on of you. How are they different? • They are different because of the person’s positioning and relationship to the subject matter which in this case is you.
  13. 13. Same person: one year apart. Consider how Miley Cyrus was representing herself last year, compared to her most recent representation.
  14. 14. This is the image on Miley Cyrus’ homepage of her official website. Why has this image been chosen? What does it represent?
  15. 15. Important Points to Consider! • What kind of world/image is being created by the text? • Is it positive or negative? • How will audiences interpret this? • This will depend on how the person sees the particular person or celebrity, what their relationship is to a certain event or issue • It will also depend on the persons age, gender, ethnicity and situation
  16. 16. What is gender? "Sex" refers to the biological and physiological characteristics that define men and women. "Gender" refers to the socially constructed roles, behaviours, activities, and attributes that a given society considers appropriate for men and women. ...and transgender should be part of this too.
  17. 17. • Consider birthday cards and girls/boys magazines. • What do these say about what it means to be a boy/girl? What do boys like and what do girls like?
  18. 18. • Do you think this changes in men’s/women’s magazines? • Spend 5 minutes discussing the contents of ‘men’s magazines’ and ‘women’s magazines’. • What types of articles do they feature? • What does this suggest is important about men/women? • What do you think about this?
  19. 19. Masculinity and femininity Gender and representation of gender is tied up with ideas of masculinity and femininity... Are the following ideas about the representation of men and women reinforced by what you found in the magazines?
  20. 20. Representation of Men 'Masculinity' is a concept that is made up of more rigid stereotypes than femininity. Representations of men across all media tend to focus on the following: • Strength - physical and intellectual • Power • Sexual attractiveness (which may be based on the above) • Physique • Independence (of thought, action, finances)
  21. 21. Representation of Men • Male characters are often represented as isolated, as not needing to rely on others (the lone hero). If they submit to being part of a family, it is often part of the resolution of a narrative, rather than an integral factor in the initial balance. • It is interesting to note that the male physique is becoming more important a part of representations of masculinity.
  22. 22. Representation of Women Representations of women across all media tend to highlight the following: • beauty (within narrow conventions) • size/physique (again, within narrow conventions) • sexuality (as expressed by the above) • emotional (as opposed to intellectual) dealings • relationships (as opposed to independence/ freedom)
  23. 23. Representation of Women
  24. 24. Start observing… • Start observing how people are being represented. Look at real people around you – how are they representing themselves? Look at actors in soaps? Read about celebrities. Representation is everywhere? • For next lesson I want you to have one example of an observation.