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A2 Media Studies Genre
 

A2 Media Studies Genre

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A2 Media Studies, Genre

A2 Media Studies, Genre

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    A2 Media Studies Genre A2 Media Studies Genre Presentation Transcript

    • “Genres are created through a process of repetition and recognition leading to anticipation and expectation.” Graham Burton (2000) GENRE THEORY
    • Genre & Expectation • As genres become established audiences begin to have certain expectations • Every genre contains generic conventions that audiences would expect and gain gratification from • films like Halloween, Mean Girls and IRobot rely upon differing conventions relating to their specific genre
    • Why do We Like Genre? Genre texts are successful because AUDIENCES like their… - Familiarity (like a warm blanket!) - - They give us an informed choice PRODUCERS of media texts like them as they.. - - Give them a blueprint or toolbox to use and experiment with - - They have a proven popularity - - so they can (almost always) guarantee some success - - They can target their audience more easily - marketing campaigns etc…
    • How Genres Change All genre texts combine… • “The familiar and the unexpected” (G.Burton 2000) • The “same but different” (Nick Lacey 1999)
    • How Genres Change • Repetition of the conventions could lead to boredom. To keep us interested producers offer us what we know with a twist This can be … - Hybridity - New Techniques - Modern Social Issues - Different characters
    • Genre Hybridity/Hybrid: The fusion or combination of different genre styles • Repetition and Difference: Most media texts have a pattern of repetition and difference. They have identifiable similarities, but also contain new elements or similar elements used in new ways.
    • Steve Neale ‘Genres are instances of repetition and difference’. He adds that difference is absolutely essential to the economy of genre’ :mere repetition would not attract an audience.
    • What do genres mean for audiences? Audiences... - can select texts based on their genre. • have expectations about a text based on its genre, allowing them to draw pleasures from its conventions, such as repeated narratives. However, pleasure can also be drawn from differences - identify with repeated elements in generic texts and may shape their own identity in response.
    • What do genres mean for producers? Producers… - market texts according to genre because an audience of fans of that genre has already been established. - - standardise production practices according to genre conventions. - - subscribe to established conventions but also allow creativity within a given format to keep the genre fresh/modern .
    • GENRE CONCLUSIONS • Genres have a certain amount of predictability and repeated elements, which make them distinctive and which help to define them. • All genres have a portfolio of key elements (conventions)from which they are composed. • Not all examples of a genre will have all the elements all the time. • It is these elements which make up the formula or a repetition of elements of a given genre. • Genres can be combined to create new forms or Hybrids