Social Media Excellence
Building a Fan Base And Keeping
Them Engaged
Agenda
• The Rules Of Engagement
• 15 Engagement Tips And Tricks
• Timing Is Everything
• Promote Your Presence
• Make A P...
THE RULES OF ENGAGEMENT
Social Media Excellence
Rule #1: Entertain Me
Rule #2: Help Me
Rule #3: Know Me
15 ENGAGEMENT TIPS AND TRICKS
Social Media Excellence
#1
Use KISS: Keep it
simple and
shareable
#2
Make your posts
short
(Research shows a 27%
increase in engagement
with posts of 80
characters long or
shorter)
#3
Post breaking
news
#4
Make your content
easy to share, like
and comment on
#5
Create events
#6
Share videos
#7
Share photos
(Images receive the
highest levels of
engagement)
#8
Share an
infographic
#9
Have real time
relevancy
#10
Ask questions
#11
Create
experiences
#12
Create promotions
#13
Offer expert tips
#14
Use the 80/20
rule: 80% of your
content adds
value. 20%
promotes your
business directly
#15
Celebrate your
fans and followers
#16
Have a clear call
to action (CTA)
“Don’t concentrate on
being liked. Share content
worth liking.”
- the oatmeal
TIMING IS EVERYTHING
Social Media Excellence
When To Post
• Think of your
audience
• Test and learn
© 2011 Recipe
How Often To Post
• Pages with a small fan
base, once a day to
three days a week
• Studies have shown
the #1 reason for
hi...
PROMOTE YOUR PRESENCE
Social Media Excellence
Promote With Email
• Include your social
icons in your email
where your customers
will consistently see
them
• Give your c...
Promote With Ads
• Platform ads
– Facebook
– LinkedIn
– Twitter
© 2011 Recipe
Promote On Website
• Social icons
• Social plugins
• Wibya/Visbli bar
© 2011 Recipe
Promote In Store
• Counter cards
• Window clings
• Brochures
© 2011 Recipe
MAKE A PLAN
Social Marketing Excellence
The 4 C’s
• Clarity
• Consistency
• Creativity
• Commitment
Clarity
• Objective
– Awareness
– Sales
– Research
– Customer service
• Metrics
• Budget
Consistency
• Your image
• Your personality
• Your presence
Creativity
• Get creative with your
content
• Make sure its
relevant, engaging,
memorable and
actionable
Commitment
• Posting regularly
• Engaging authentically
(a two way
conversation)
• Measuring often
• Making adjustments
• ...
Questions?
Thank You
Here’s To Engaging
Social Media Excellence: Building a Fan Base and Keeping Them Engaged
Social Media Excellence: Building a Fan Base and Keeping Them Engaged
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Social Media Excellence covers how to build a following and gives tips and tricks to keep your fans and followers engaged.

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  • Social Media Excellence: Building a Fan Base and Keeping Them Engaged

    1. 1. Social Media Excellence Building a Fan Base And Keeping Them Engaged
    2. 2. Agenda • The Rules Of Engagement • 15 Engagement Tips And Tricks • Timing Is Everything • Promote Your Presence • Make A Plan
    3. 3. THE RULES OF ENGAGEMENT Social Media Excellence
    4. 4. Rule #1: Entertain Me
    5. 5. Rule #2: Help Me
    6. 6. Rule #3: Know Me
    7. 7. 15 ENGAGEMENT TIPS AND TRICKS Social Media Excellence
    8. 8. #1 Use KISS: Keep it simple and shareable
    9. 9. #2 Make your posts short (Research shows a 27% increase in engagement with posts of 80 characters long or shorter)
    10. 10. #3 Post breaking news
    11. 11. #4 Make your content easy to share, like and comment on
    12. 12. #5 Create events
    13. 13. #6 Share videos
    14. 14. #7 Share photos (Images receive the highest levels of engagement)
    15. 15. #8 Share an infographic
    16. 16. #9 Have real time relevancy
    17. 17. #10 Ask questions
    18. 18. #11 Create experiences
    19. 19. #12 Create promotions
    20. 20. #13 Offer expert tips
    21. 21. #14 Use the 80/20 rule: 80% of your content adds value. 20% promotes your business directly
    22. 22. #15 Celebrate your fans and followers
    23. 23. #16 Have a clear call to action (CTA)
    24. 24. “Don’t concentrate on being liked. Share content worth liking.” - the oatmeal
    25. 25. TIMING IS EVERYTHING Social Media Excellence
    26. 26. When To Post • Think of your audience • Test and learn © 2011 Recipe
    27. 27. How Often To Post • Pages with a small fan base, once a day to three days a week • Studies have shown the #1 reason for hiding/unliking a page is the page posts too often • Take a test and learn approach Sources: Mari Smith, social media today © 2011 Recipe
    28. 28. PROMOTE YOUR PRESENCE Social Media Excellence
    29. 29. Promote With Email • Include your social icons in your email where your customers will consistently see them • Give your customers an incentive to like or follow you © 2011 Recipe
    30. 30. Promote With Ads • Platform ads – Facebook – LinkedIn – Twitter © 2011 Recipe
    31. 31. Promote On Website • Social icons • Social plugins • Wibya/Visbli bar © 2011 Recipe
    32. 32. Promote In Store • Counter cards • Window clings • Brochures © 2011 Recipe
    33. 33. MAKE A PLAN Social Marketing Excellence
    34. 34. The 4 C’s • Clarity • Consistency • Creativity • Commitment
    35. 35. Clarity • Objective – Awareness – Sales – Research – Customer service • Metrics • Budget
    36. 36. Consistency • Your image • Your personality • Your presence
    37. 37. Creativity • Get creative with your content • Make sure its relevant, engaging, memorable and actionable
    38. 38. Commitment • Posting regularly • Engaging authentically (a two way conversation) • Measuring often • Making adjustments • Rinse and repeat
    39. 39. Questions?
    40. 40. Thank You
    41. 41. Here’s To Engaging

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