Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

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DOn't know a meme from a gif. This presentation gives you a social lay of the land and tools to navigate it successfully.

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  • Engagement – wat you are doing on social and also what you measureAnaytics – that’s the data from measuringIntegration – that is the strategy to get the most from your social efforts
  • Get URL
  • (89% of adults 25-34 are social)
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  • Todd Wheatland
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  • How Am I going to keep this all straight
  • Women
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  • Social Media 101: A Crash Course On The Basics From Facebook To Twitter And Beyond

    1. 1. Social Media 101 A Crash Course On The Basics From Facebook To Twitter And Beyond
    2. 2. Agenda • The Lingo • The Platforms • The Plan • The Tools
    3. 3. THE LINGO The Basics
    4. 4. Selfies, Retweets , Hashtags, Gifs, Memes, Interactions, Followers, Insights, Mentions, Amplify, R e a c h , Engagement, API’s, Conversation,Authenticity, Trolls, Transparency, Advocates, influencers, Bloggers, Tweets, Posts, Embed, Conversion, ROI, Analytics, Community manager, Likes, Comments, Shares, Fans, Integration
    5. 5. Selfies, Retweets , Hashtags, Gifs, Memes, Interactions, Followers, Insights, Mentions, Amplify, R e a c h , Engagement, API’s, Conversation,Authenticity, Trolls, Transparency, Advocates, influencers, Bloggers, Tweets, Posts, Embed, Analytics, Conversion, ROI, Community manager, Likes, Comments, Shares, Fans, Integration
    6. 6. THE USERS The Basics
    7. 7. 72 Percent of U.S. Adults Use Social Networks - up 800% since 2005 Source: Pew Research 2013
    8. 8. And all social users don’t look like this Source: Pew Research 2013
    9. 9. 78% of adults 30- 49 are social Source: Pew Research 2013
    10. 10. 60% of adults 50- 64 are social Source: Pew Research 2013
    11. 11. Women are more social than men; 74% percent to 70% Source: Pew Research 2013
    12. 12. Why should you be on social media? That’s where your customers are.
    13. 13. THE PLATFORMS The Basics
    14. 14. Big Social
    15. 15. Facebook: The Friends And Family Network
    16. 16. Twitter: The What’s Up Network
    17. 17. Linkedin: The Business Network
    18. 18. Pinterest: The Inspiration Network
    19. 19. Google+: The Google Network
    20. 20. Smaller Social
    21. 21. YouTube: The Video Network
    22. 22. Instagram: The Picture Filter Network
    23. 23. Vine: The 6 Second Network
    24. 24. Tumblr: The Curator Network
    25. 25. Slideshare: The Powerpoint Network
    26. 26. Blogs: The You Network
    27. 27. THE PLAN The Basics
    28. 28. The 4 C’s • Clarity • Consistency • Creativity • Commitment
    29. 29. Clarity • Objective – Awareness – Sales – Research – Customer service • Measurement • Budget
    30. 30. Consistency • Your image • Your personality • Your presence
    31. 31. Creativity • Get creative with your content • Make sure its relevant, engaging, memorable and actionable
    32. 32. Commitment • Posting regularly • Engaging authentically (a two way conversation) • Measuring often • Making adjustments • Rinse and repeat
    33. 33. THE TOOLS The Basics
    34. 34. Social Listening • Tweetdeck • Social Mention • Google alerts • Statigram • Social Bakers • Shoutlet • Brandwatch • Sysamos
    35. 35. Social Management • Hootesuite • Social Oomph • Platform schedulers • Buffer • Radian 6
    36. 36. Social Measurement • Platform Insights • Google Analytics • Social Bakers • Shoutlet • Brandwatch • Sysamos
    37. 37. Social Resources • Social Media Examiner • Mari Smith • Amy Porterfield • Social Media Today
    38. 38. Questions
    39. 39. Thank You

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