Personal Branding Worksheet

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Personal Branding Worksheet

  1. 1. Personal Branding Worksheet What makes you, you? • Beliefs: • (Any favorite mottos like “you get what you give”?) • Skills + Experience • (Don’t be shy. Brag on yourself.) • Passion/interests • (Put your top five.) Natural gifts • (List the things like Lady Gaga says, “you were born this way.”) Identify your niche What are you known for amongst friends and family? What are you the go-to for at work? What are you passionate about? What can you add to the on live conversation? Remember, pick one area. If you want to be known for everything, you'll be known for nothing. Own who you are How can you own your niche like no one else can? o Take “What makes you, you” and add it to your “niche”. For example, your niche is digital design and you are a perfectionist. You can own digital design with pixel perfection or your niche is project management and you are into fashion. You can own project management with flair.
  2. 2. Express Yourself Be clear what your brand is Have a consistent voice and presence Use creativity to differentiate yourself Stay committed to supporting your brand Amplify your brand Identify the audience would like to reach Create a social plan that includes one or two platforms to reach your desired audience o Facebook o Linkedin o Twitter o YouTube o Pinterest o Google+ o Instagram o Tumblr o Blogger/Wordpress Follow the rules of expressing yourself above.

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