Lizz used social media experience to create a resume that got her a job doing social for a startupEllen used social media experience to further her career and eventually land a new job
TypeA Con Session - From Blogger to Boardroom
L I Z Z P O R T E R
S O C I A L M E D I A M A N A G E R , L I F E 3 6 0
@ L I Z Z _ P O R T E R
E L L E N G E R S T E I N
V P , S A L E S M A R K E T I N G , B L O G H E R
@ E L L E I N T H E C I T Y
From Blogger To Boardroom:
Using Your Social Media Skills to
Land a Corporate Job
Making the Move – Is a Corporate Job Right For You?
Creating a Target List - Ready
Branding of You - Aim
Networking and Conducting Your Search - Fire
The Corporate Life
Is a corporate job right for you?
Not everyone is an entrepreneur
Know your temperament, don’t feel like a failure if you pursue this path
Advantages of working for the man (or woman)*:
Social aspects of work life (HUMAN INTERACTION!)
“Validated” and varied experiences
*Your Mileage May Vary
Write down a list of everything you would want in your
Geographic – “NYC above 14th street”; “Atlanta metro”,
“Buckhead. Nothing but Buckhead.”
Industry – Media, Technology, “not Pharma”, Consumer
Job Title – Social Media Specialist, Community Manager,
Companies – think about companies you’ve worked with as a
blogger – would you want to work there?
What do you like to do? What are you good at?
Branding of You
Looking at your targets, what do you have to offer?
What have you done in your social media/blogging life
that could apply?
What are your strengths? Know them. OWN THEM.
Analyzing Metrics (are you a Data Nerd?)
Community building (People…people who need people…)
Copywriting (Don Draper eat your heart out)
Content Creation (We still blog!)
Photography (even just as a hobby)
Networking and Conducting Your Search
Social isn’t always a department, figure out who to
Find orgs w/ a voice that matches yours, relevant to
Job listings: Learn how your skills translate to
“corporate speak” to find good matches
Don’t discount Informational Interviews – coffee
Make LinkedIn your BEYOTCH
I’m changing industries and my job experience isn’t
relevant to what I want to do?
I’ve taken time off to raise my family and have an
I’ve been working with companies as a brand
ambassador, now I want to be employed by them.
There are many ways to market your non-traditional
experience to a potential employer!