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FailChat: UX Comes First Because UX is Everything!
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FailChat: UX Comes First Because UX is Everything!

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Two stories of UX gone bad and why, and a look at how the principles of Lean UX - iterate quickly, talk to customers often - can help avoid building product that users don't need or can't use. From ...

Two stories of UX gone bad and why, and a look at how the principles of Lean UX - iterate quickly, talk to customers often - can help avoid building product that users don't need or can't use. From the May 9th, 2012 FailChat event in SF.

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    FailChat: UX Comes First Because UX is Everything! FailChat: UX Comes First Because UX is Everything! Presentation Transcript

    • May 2012 UX Comes First [ because UX is everything! ] Ellen Dunne Lumatic City Maps Director of Product | Lumatic, Inc blog.lumatic.com @iamdunneThursday, May 10, 2012
    • design product developmentThursday, May 10, 2012
    • [ circa 2007 ] #1 social network for petsThursday, May 10, 2012
    • Facebook Platform Launch PartnerThursday, May 10, 2012
    • The Dogster Hypotheses: MY DOG RULES DOGS ARE CUTEThursday, May 10, 2012
    • The Dogster Hypotheses: MY DOG RULES DOGS ARE CUTEThursday, May 10, 2012
    • The Dogster Hypotheses: MY DOG RULES DOGS ARE CUTEThursday, May 10, 2012
    • Thursday, May 10, 2012
    • image: blog.publicisdigital.comThursday, May 10, 2012
    • image: blog.publicisdigital.comThursday, May 10, 2012
    • Thursday, May 10, 2012
    • Thursday, May 10, 2012
    • Thursday, May 10, 2012
    • Thursday, May 10, 2012
    • Thursday, May 10, 2012
    • FA ILThursday, May 10, 2012
    • Failed to understand the audience Failed to consider user’s contextThursday, May 10, 2012
    • Thursday, May 10, 2012
    • Thursday, May 10, 2012
    • Our idea: Make a city map app for pedestrians that is photo-based foolproof (even for the map-weary) delightful and informativeThursday, May 10, 2012
    • Our prototype: built in a few weeks 1 designer + 1 developer 1 pre-set route tested with 10 usersThursday, May 10, 2012
    • Our prototype: built in a few weeks 1 designer + 1 developer 1 pre-set route tested with 10 users = CONCEPT VALIDATEDThursday, May 10, 2012
    • Our 1st iteration app:Thursday, May 10, 2012
    • HYPOTHESIS #1 Navigation should be primary function of appThursday, May 10, 2012
    • HYPOTHESIS #1 Navigation should be primary function of app FA ILThursday, May 10, 2012
    • HYPOTHESIS #1 Navigation should be primary function of app FA IL ‘Locals’ didn’t see value in using product.Thursday, May 10, 2012
    • HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
    • HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
    • HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
    • HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
    • HYPOTHESIS #2 UI should be centered around navigation image FA ILThursday, May 10, 2012
    • HYPOTHESIS #2 UI should be centered around navigation image FA IL UX falls apart if image is bad or missing.Thursday, May 10, 2012
    • HYPOTHESIS #3 Discovery/content is secondaryThursday, May 10, 2012
    • HYPOTHESIS #3 Discovery/content is secondary FA ILThursday, May 10, 2012
    • HYPOTHESIS #3 Discovery/content is secondary FA IL Users were missing it entirely.Thursday, May 10, 2012
    • Our 2nd iteration app: SOLVED: One-box search, nearby search make it clear that it’s for more than navigation.Thursday, May 10, 2012
    • Our 2nd iteration app: SOLVED: Stream format accommodates map tile if street image is missing.Thursday, May 10, 2012
    • Our 2nd iteration app: SOLVED: We point out interesting landmarks along the way.Thursday, May 10, 2012
    • UX is everything The best DESIGN is the one that provides the best user experience.Thursday, May 10, 2012
    • UX is everything The best ENGINEERING SOLUTION is the one that delivers the best user experience.Thursday, May 10, 2012
    • UX is everything The best FEATURE SET is the one that creates the best user experience.Thursday, May 10, 2012
    • THANK YOU. Ellen Dunne Lumatic City Maps Director of Product | Lumatic, Inc blog.lumatic.com @iamdunneThursday, May 10, 2012