FailChat: UX Comes First Because UX is Everything!

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Two stories of UX gone bad and why, and a look at how the principles of Lean UX - iterate quickly, talk to customers often - can help avoid building product that users don't need or can't use. From …

Two stories of UX gone bad and why, and a look at how the principles of Lean UX - iterate quickly, talk to customers often - can help avoid building product that users don't need or can't use. From the May 9th, 2012 FailChat event in SF.

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  • 1. May 2012 UX Comes First [ because UX is everything! ] Ellen Dunne Lumatic City Maps Director of Product | Lumatic, Inc blog.lumatic.com @iamdunneThursday, May 10, 2012
  • 2. design product developmentThursday, May 10, 2012
  • 3. [ circa 2007 ] #1 social network for petsThursday, May 10, 2012
  • 4. Facebook Platform Launch PartnerThursday, May 10, 2012
  • 5. The Dogster Hypotheses: MY DOG RULES DOGS ARE CUTEThursday, May 10, 2012
  • 6. The Dogster Hypotheses: MY DOG RULES DOGS ARE CUTEThursday, May 10, 2012
  • 7. The Dogster Hypotheses: MY DOG RULES DOGS ARE CUTEThursday, May 10, 2012
  • 8. Thursday, May 10, 2012
  • 9. image: blog.publicisdigital.comThursday, May 10, 2012
  • 10. image: blog.publicisdigital.comThursday, May 10, 2012
  • 11. Thursday, May 10, 2012
  • 12. Thursday, May 10, 2012
  • 13. Thursday, May 10, 2012
  • 14. Thursday, May 10, 2012
  • 15. Thursday, May 10, 2012
  • 16. FA ILThursday, May 10, 2012
  • 17. Failed to understand the audience Failed to consider user’s contextThursday, May 10, 2012
  • 18. Thursday, May 10, 2012
  • 19. Thursday, May 10, 2012
  • 20. Our idea: Make a city map app for pedestrians that is photo-based foolproof (even for the map-weary) delightful and informativeThursday, May 10, 2012
  • 21. Our prototype: built in a few weeks 1 designer + 1 developer 1 pre-set route tested with 10 usersThursday, May 10, 2012
  • 22. Our prototype: built in a few weeks 1 designer + 1 developer 1 pre-set route tested with 10 users = CONCEPT VALIDATEDThursday, May 10, 2012
  • 23. Our 1st iteration app:Thursday, May 10, 2012
  • 24. HYPOTHESIS #1 Navigation should be primary function of appThursday, May 10, 2012
  • 25. HYPOTHESIS #1 Navigation should be primary function of app FA ILThursday, May 10, 2012
  • 26. HYPOTHESIS #1 Navigation should be primary function of app FA IL ‘Locals’ didn’t see value in using product.Thursday, May 10, 2012
  • 27. HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
  • 28. HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
  • 29. HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
  • 30. HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
  • 31. HYPOTHESIS #2 UI should be centered around navigation image FA ILThursday, May 10, 2012
  • 32. HYPOTHESIS #2 UI should be centered around navigation image FA IL UX falls apart if image is bad or missing.Thursday, May 10, 2012
  • 33. HYPOTHESIS #3 Discovery/content is secondaryThursday, May 10, 2012
  • 34. HYPOTHESIS #3 Discovery/content is secondary FA ILThursday, May 10, 2012
  • 35. HYPOTHESIS #3 Discovery/content is secondary FA IL Users were missing it entirely.Thursday, May 10, 2012
  • 36. Our 2nd iteration app: SOLVED: One-box search, nearby search make it clear that it’s for more than navigation.Thursday, May 10, 2012
  • 37. Our 2nd iteration app: SOLVED: Stream format accommodates map tile if street image is missing.Thursday, May 10, 2012
  • 38. Our 2nd iteration app: SOLVED: We point out interesting landmarks along the way.Thursday, May 10, 2012
  • 39. UX is everything The best DESIGN is the one that provides the best user experience.Thursday, May 10, 2012
  • 40. UX is everything The best ENGINEERING SOLUTION is the one that delivers the best user experience.Thursday, May 10, 2012
  • 41. UX is everything The best FEATURE SET is the one that creates the best user experience.Thursday, May 10, 2012
  • 42. THANK YOU. Ellen Dunne Lumatic City Maps Director of Product | Lumatic, Inc blog.lumatic.com @iamdunneThursday, May 10, 2012