FailChat: UX Comes First Because UX is Everything!

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Two stories of UX gone bad and why, and a look at how the principles of Lean UX - iterate quickly, talk to customers often - can help avoid building product that users don't need or can't use. From the May 9th, 2012 FailChat event in SF.

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FailChat: UX Comes First Because UX is Everything!

  1. 1. May 2012 UX Comes First [ because UX is everything! ] Ellen Dunne Lumatic City Maps Director of Product | Lumatic, Inc blog.lumatic.com @iamdunneThursday, May 10, 2012
  2. 2. design product developmentThursday, May 10, 2012
  3. 3. [ circa 2007 ] #1 social network for petsThursday, May 10, 2012
  4. 4. Facebook Platform Launch PartnerThursday, May 10, 2012
  5. 5. The Dogster Hypotheses: MY DOG RULES DOGS ARE CUTEThursday, May 10, 2012
  6. 6. The Dogster Hypotheses: MY DOG RULES DOGS ARE CUTEThursday, May 10, 2012
  7. 7. The Dogster Hypotheses: MY DOG RULES DOGS ARE CUTEThursday, May 10, 2012
  8. 8. Thursday, May 10, 2012
  9. 9. image: blog.publicisdigital.comThursday, May 10, 2012
  10. 10. image: blog.publicisdigital.comThursday, May 10, 2012
  11. 11. Thursday, May 10, 2012
  12. 12. Thursday, May 10, 2012
  13. 13. Thursday, May 10, 2012
  14. 14. Thursday, May 10, 2012
  15. 15. Thursday, May 10, 2012
  16. 16. FA ILThursday, May 10, 2012
  17. 17. Failed to understand the audience Failed to consider user’s contextThursday, May 10, 2012
  18. 18. Thursday, May 10, 2012
  19. 19. Thursday, May 10, 2012
  20. 20. Our idea: Make a city map app for pedestrians that is photo-based foolproof (even for the map-weary) delightful and informativeThursday, May 10, 2012
  21. 21. Our prototype: built in a few weeks 1 designer + 1 developer 1 pre-set route tested with 10 usersThursday, May 10, 2012
  22. 22. Our prototype: built in a few weeks 1 designer + 1 developer 1 pre-set route tested with 10 users = CONCEPT VALIDATEDThursday, May 10, 2012
  23. 23. Our 1st iteration app:Thursday, May 10, 2012
  24. 24. HYPOTHESIS #1 Navigation should be primary function of appThursday, May 10, 2012
  25. 25. HYPOTHESIS #1 Navigation should be primary function of app FA ILThursday, May 10, 2012
  26. 26. HYPOTHESIS #1 Navigation should be primary function of app FA IL ‘Locals’ didn’t see value in using product.Thursday, May 10, 2012
  27. 27. HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
  28. 28. HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
  29. 29. HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
  30. 30. HYPOTHESIS #2 UI should be centered around navigation imageThursday, May 10, 2012
  31. 31. HYPOTHESIS #2 UI should be centered around navigation image FA ILThursday, May 10, 2012
  32. 32. HYPOTHESIS #2 UI should be centered around navigation image FA IL UX falls apart if image is bad or missing.Thursday, May 10, 2012
  33. 33. HYPOTHESIS #3 Discovery/content is secondaryThursday, May 10, 2012
  34. 34. HYPOTHESIS #3 Discovery/content is secondary FA ILThursday, May 10, 2012
  35. 35. HYPOTHESIS #3 Discovery/content is secondary FA IL Users were missing it entirely.Thursday, May 10, 2012
  36. 36. Our 2nd iteration app: SOLVED: One-box search, nearby search make it clear that it’s for more than navigation.Thursday, May 10, 2012
  37. 37. Our 2nd iteration app: SOLVED: Stream format accommodates map tile if street image is missing.Thursday, May 10, 2012
  38. 38. Our 2nd iteration app: SOLVED: We point out interesting landmarks along the way.Thursday, May 10, 2012
  39. 39. UX is everything The best DESIGN is the one that provides the best user experience.Thursday, May 10, 2012
  40. 40. UX is everything The best ENGINEERING SOLUTION is the one that delivers the best user experience.Thursday, May 10, 2012
  41. 41. UX is everything The best FEATURE SET is the one that creates the best user experience.Thursday, May 10, 2012
  42. 42. THANK YOU. Ellen Dunne Lumatic City Maps Director of Product | Lumatic, Inc blog.lumatic.com @iamdunneThursday, May 10, 2012

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