Expanding Your Community's Presence Online with Social Media


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This presentation was made at the Economic Development Association of Alabama Winter Conference in January, 2013.

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Expanding Your Community's Presence Online with Social Media

  1. 1. Expanding  your    Communitys  Presence  Online     with  Social  Media  
  2. 2. Economic Development & Community Marketing ExperienceWHO  WE  WORK  WITH     Website DesignEconomic  Development     Community BrandingOrganiza3ons  U3lity  Company  ED  Teams     Retail Recruitment Guides   Wayfinding SignageChambers  of  Commerce     Target Industry MarketingTourism     Social Media & BlogsDowntown  Redevelopment     Content DevelopmentMain  Street  Programs     PowerPoint PresentationsLocal  Governments     E-NewslettersNa3onal  Heritage  Areas     Graphic Design
  3. 3. ? Why is having a strongonline presence for your community important?
  4. 4. The vast majority ofresearch to narrowdown a list of potentialsites is done online.
  5. 5. ! If you haven’t made acommitment to provide agreat website and activelyuse social media, you are missing the boat.
  6. 6. What are your top options?
  7. 7. What can you talk about?  Industry announcements  New business startups/entrepreneurship  Workforce programs and education  Company profiles  Local business news  Unemployment updates and related reports  Share blogs, videos, photos  Learn from organizations featured in this presentation
  8. 8. LinkedIn  If nothing else, participate here  Broad reach beyond local market  This is your top business networking tool, without having to travel to a conference or other networking event at a distance  Participate daily - or weekly at a minimum
  9. 9. Make sure all key employees haveprofiles and actively build connections
  10. 10. Search for and actively participate in industry groups locally, nationally, internationally
  11. 11. Where else can you find groups?
  12. 12. LinkedIn groups are a great way to monitor buzz and trends
  13. 13. Communicate and engage with site selectors online
  14. 14. Make status updates of your own to show up in feeds
  15. 15. You can now create “company” pages on LinkedIn
  16. 16. Visitors can view your staff and bios
  17. 17. And learn more about your products and services
  18. 18. Twitter  Rapidly growing in importance  Young professionals  Tech Savvy participants  Broad reach beyond local market  Participate daily or multiple times per day
  19. 19. Continue your branding
  20. 20. Share videos, local news and communicate with others
  21. 21. Using # and @  Use @ to mention an organization or individual by name – this shows up in their feed (and is very desirable) @RedSageAL or @EllenDidier  Use # to highlight topics to show up in searches such as #EconDev #SiteSelection or #Branding
  22. 22. Communicate with re-tweets and responses
  23. 23. Search for topics to monitor trends (#hashtags)
  24. 24. Create your own #HashTag for an event or promotion
  25. 25. Facebook  Engagement and relationship building with your local market primarily  More personal, informal and friendly  Know your goals for using this:   Top of mind in local market   Sharing local business news, or building support for a local issue   Cross sharing/SEO opportunity
  26. 26. Promote action on community issue
  27. 27. Share local economic development news
  28. 28. Google+  Very small (but growing) audience  At a minimum, duplicate the posts you are posting to Facebook or Twitter  Cleaner navigation than Facebook – almost works like a micro-site with social media engagement
  29. 29. Google+ Profile example
  30. 30. Google+ Profile example
  31. 31. Blogging  Terrific opportunity to give your take on local news and trends – plus this is the best way to:   create new personalized content to share across web and all channels   Drive traffic to your website   Increase the odds you will show up in search engines – awesome SEO tool
  32. 32. Blogging  Personal thoughts about current news or situation  Keep short – 1 paragraph is fine  Best is at least once a week, but even a well maintained once a month blog is better than most communities pull off
  33. 33. Blog Topics  New business announcements  Career tech education locally  Expansions – and why  Entrepreneurship  Local business resources  New regulations  Top jobs locally  Etc.
  34. 34. Blog Software  Part of your website  Blogger  Blogspot  WordpressDoesn’t really matter what you useas long as you are sharing andpromoting your blog
  35. 35. YouTube  Highly recommend starting to incorporate video into your efforts, if you are not already doing this
  36. 36. Greenville, SC http://www.youtube.com/gogadc  About GADC video  Industry profiles  Testimonial videos from young professionals
  37. 37. Jacksonville-Onslow, NC
  38. 38. Choosing How to Participate  Choose how and where to participate: What do you have time to be consistent with? (Don’t start a blog if you aren’t committed to keeping it going)  Give it time: You won’t see results overnight, be patient and be consistent
  39. 39. Carve out time:  Devote a realistic amount of time for social media each week – half hour a day? One hour a week?  Make it a priority and be committed to it  Scale back and focus on one thing if time is an issue  Don’t forget to take the time to plan in advance
  40. 40. Build a process  Add an agenda item to a weekly or monthly meeting: what should we blog about this week? What is going on that we want to talk about in social media?  Decide what topics you’ll cover: use an editorial calendar to keep things organized but make sure you build in flexibility too
  41. 41. Share the load:  Encourage ideas from employees or members of your organization  Give others a chance to create blogs, posts, videos, photos, and more  Share the floor with other industry experts and guests  You don’t have to create everything – retweet and share other’s posts
  42. 42. Schedule ahead:  Great free (or inexpensive) tools for this: •  Facebook – allows scheduling now •  CrowdBooster.com – Facebook Page & Twitter •  HootSuite.com – Facebook, Twitter, LinkedIn •  TweetDeck – Facebook, Twitter
  43. 43. Monitor all networks from one place
  44. 44. Distribute posts to all your networks at once
  45. 45. Schedule your posts to show up later
  46. 46. Growing your audience: Follow to be followed  Follow industry leaders on social media and on their blogs  Promote those already championing for you  Be an active follower by retweeting, sharing, and commenting  Actively participate in LinkedIn Groups  Continuously find and add LinkedIn connections
  47. 47. Give it time!  It can take up to a year of diligent work to see the results of a good social media participation
  48. 48. What’s the point?  Make Connections!!!  Online Networking!!!  Spread News!!!  Discuss Trends!!!  Educate!!!  Engage Stakeholders!!!Economic Development is a relationshipbusiness when it comes to closing deals
  49. 49. Don’t forget to promote social media engagement  Links and feeds on your website  Icons on your business cards and print materials  Actively promote and link to from e- newsletters  Anywhere you market yourself – make sure you are promoting social media
  50. 50. Thank you! Ellen Didier, President Red Sage Communications, Inc. www.RedSageOnline.com Stop by my booth! #RedSageCar #EDAA2013facebook.com/redsage twitter.com/ellendidier linkedin.com/in/ ellendidier