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Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
Expanding Your Community's Presence Online with Social Media
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Expanding Your Community's Presence Online with Social Media

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This presentation was made at the Economic Development Association of Alabama Winter Conference in January, 2013.

This presentation was made at the Economic Development Association of Alabama Winter Conference in January, 2013.

Published in: Business
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Transcript

  • 1. Expanding  your    Communitys  Presence  Online     with  Social  Media  
  • 2. Economic Development & Community Marketing ExperienceWHO  WE  WORK  WITH     Website DesignEconomic  Development     Community BrandingOrganiza3ons  U3lity  Company  ED  Teams     Retail Recruitment Guides   Wayfinding SignageChambers  of  Commerce     Target Industry MarketingTourism     Social Media & BlogsDowntown  Redevelopment     Content DevelopmentMain  Street  Programs     PowerPoint PresentationsLocal  Governments     E-NewslettersNa3onal  Heritage  Areas     Graphic Design
  • 3. ? Why is having a strongonline presence for your community important?
  • 4. The vast majority ofresearch to narrowdown a list of potentialsites is done online.
  • 5. ! If you haven’t made acommitment to provide agreat website and activelyuse social media, you are missing the boat.
  • 6. What are your top options?
  • 7. What can you talk about?  Industry announcements  New business startups/entrepreneurship  Workforce programs and education  Company profiles  Local business news  Unemployment updates and related reports  Share blogs, videos, photos  Learn from organizations featured in this presentation
  • 8. LinkedIn  If nothing else, participate here  Broad reach beyond local market  This is your top business networking tool, without having to travel to a conference or other networking event at a distance  Participate daily - or weekly at a minimum
  • 9. Make sure all key employees haveprofiles and actively build connections
  • 10. Search for and actively participate in industry groups locally, nationally, internationally
  • 11. Where else can you find groups?
  • 12. LinkedIn groups are a great way to monitor buzz and trends
  • 13. Communicate and engage with site selectors online
  • 14. Make status updates of your own to show up in feeds
  • 15. You can now create “company” pages on LinkedIn
  • 16. Visitors can view your staff and bios
  • 17. And learn more about your products and services
  • 18. Twitter  Rapidly growing in importance  Young professionals  Tech Savvy participants  Broad reach beyond local market  Participate daily or multiple times per day
  • 19. Continue your branding
  • 20. Share videos, local news and communicate with others
  • 21. Using # and @  Use @ to mention an organization or individual by name – this shows up in their feed (and is very desirable) @RedSageAL or @EllenDidier  Use # to highlight topics to show up in searches such as #EconDev #SiteSelection or #Branding
  • 22. Communicate with re-tweets and responses
  • 23. Search for topics to monitor trends (#hashtags)
  • 24. Create your own #HashTag for an event or promotion
  • 25. Facebook  Engagement and relationship building with your local market primarily  More personal, informal and friendly  Know your goals for using this:   Top of mind in local market   Sharing local business news, or building support for a local issue   Cross sharing/SEO opportunity
  • 26. Promote action on community issue
  • 27. Share local economic development news
  • 28. Google+  Very small (but growing) audience  At a minimum, duplicate the posts you are posting to Facebook or Twitter  Cleaner navigation than Facebook – almost works like a micro-site with social media engagement
  • 29. Google+ Profile example
  • 30. Google+ Profile example
  • 31. Blogging  Terrific opportunity to give your take on local news and trends – plus this is the best way to:   create new personalized content to share across web and all channels   Drive traffic to your website   Increase the odds you will show up in search engines – awesome SEO tool
  • 32. Blogging  Personal thoughts about current news or situation  Keep short – 1 paragraph is fine  Best is at least once a week, but even a well maintained once a month blog is better than most communities pull off
  • 33. Blog Topics  New business announcements  Career tech education locally  Expansions – and why  Entrepreneurship  Local business resources  New regulations  Top jobs locally  Etc.
  • 34. Blog Software  Part of your website  Blogger  Blogspot  WordpressDoesn’t really matter what you useas long as you are sharing andpromoting your blog
  • 35. YouTube  Highly recommend starting to incorporate video into your efforts, if you are not already doing this
  • 36. Greenville, SC http://www.youtube.com/gogadc  About GADC video  Industry profiles  Testimonial videos from young professionals
  • 37. Jacksonville-Onslow, NC
  • 38. Choosing How to Participate  Choose how and where to participate: What do you have time to be consistent with? (Don’t start a blog if you aren’t committed to keeping it going)  Give it time: You won’t see results overnight, be patient and be consistent
  • 39. Carve out time:  Devote a realistic amount of time for social media each week – half hour a day? One hour a week?  Make it a priority and be committed to it  Scale back and focus on one thing if time is an issue  Don’t forget to take the time to plan in advance
  • 40. Build a process  Add an agenda item to a weekly or monthly meeting: what should we blog about this week? What is going on that we want to talk about in social media?  Decide what topics you’ll cover: use an editorial calendar to keep things organized but make sure you build in flexibility too
  • 41. Share the load:  Encourage ideas from employees or members of your organization  Give others a chance to create blogs, posts, videos, photos, and more  Share the floor with other industry experts and guests  You don’t have to create everything – retweet and share other’s posts
  • 42. Schedule ahead:  Great free (or inexpensive) tools for this: •  Facebook – allows scheduling now •  CrowdBooster.com – Facebook Page & Twitter •  HootSuite.com – Facebook, Twitter, LinkedIn •  TweetDeck – Facebook, Twitter
  • 43. Monitor all networks from one place
  • 44. Distribute posts to all your networks at once
  • 45. Schedule your posts to show up later
  • 46. Growing your audience: Follow to be followed  Follow industry leaders on social media and on their blogs  Promote those already championing for you  Be an active follower by retweeting, sharing, and commenting  Actively participate in LinkedIn Groups  Continuously find and add LinkedIn connections
  • 47. Give it time!  It can take up to a year of diligent work to see the results of a good social media participation
  • 48. What’s the point?  Make Connections!!!  Online Networking!!!  Spread News!!!  Discuss Trends!!!  Educate!!!  Engage Stakeholders!!!Economic Development is a relationshipbusiness when it comes to closing deals
  • 49. Don’t forget to promote social media engagement  Links and feeds on your website  Icons on your business cards and print materials  Actively promote and link to from e- newsletters  Anywhere you market yourself – make sure you are promoting social media
  • 50. Thank you! Ellen Didier, President Red Sage Communications, Inc. www.RedSageOnline.com Stop by my booth! #RedSageCar #EDAA2013facebook.com/redsage twitter.com/ellendidier linkedin.com/in/ ellendidier

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