Expanding Your Community's Presence Online with Social Media
Expanding your Communitys Presence Online with Social Media
Economic Development & Community Marketing ExperienceWHO WE WORK WITH Website DesignEconomic Development Community BrandingOrganiza3ons U3lity Company ED Teams Retail Recruitment Guides Wayfinding SignageChambers of Commerce Target Industry MarketingTourism Social Media & BlogsDowntown Redevelopment Content DevelopmentMain Street Programs PowerPoint PresentationsLocal Governments E-NewslettersNa3onal Heritage Areas Graphic Design
? Why is having a strongonline presence for your community important?
The vast majority ofresearch to narrowdown a list of potentialsites is done online.
! If you haven’t made acommitment to provide agreat website and activelyuse social media, you are missing the boat.
What can you talk about? Industry announcements New business startups/entrepreneurship Workforce programs and education Company profiles Local business news Unemployment updates and related reports Share blogs, videos, photos Learn from organizations featured in this presentation
LinkedIn If nothing else, participate here Broad reach beyond local market This is your top business networking tool, without having to travel to a conference or other networking event at a distance Participate daily - or weekly at a minimum
Make sure all key employees haveprofiles and actively build connections
Search for and actively participate in industry groups locally, nationally, internationally
Share videos, local news and communicate with others
Using # and @ Use @ to mention an organization or individual by name – this shows up in their feed (and is very desirable) @RedSageAL or @EllenDidier Use # to highlight topics to show up in searches such as #EconDev #SiteSelection or #Branding
Search for topics to monitor trends (#hashtags)
Create your own #HashTag for an event or promotion
Facebook Engagement and relationship building with your local market primarily More personal, informal and friendly Know your goals for using this: Top of mind in local market Sharing local business news, or building support for a local issue Cross sharing/SEO opportunity
Google+ Very small (but growing) audience At a minimum, duplicate the posts you are posting to Facebook or Twitter Cleaner navigation than Facebook – almost works like a micro-site with social media engagement
Blogging Terrific opportunity to give your take on local news and trends – plus this is the best way to: create new personalized content to share across web and all channels Drive traffic to your website Increase the odds you will show up in search engines – awesome SEO tool
Blogging Personal thoughts about current news or situation Keep short – 1 paragraph is fine Best is at least once a week, but even a well maintained once a month blog is better than most communities pull off
Blog Topics New business announcements Career tech education locally Expansions – and why Entrepreneurship Local business resources New regulations Top jobs locally Etc.
Blog Software Part of your website Blogger Blogspot WordpressDoesn’t really matter what you useas long as you are sharing andpromoting your blog
YouTube Highly recommend starting to incorporate video into your efforts, if you are not already doing this
Greenville, SC http://www.youtube.com/gogadc About GADC video Industry profiles Testimonial videos from young professionals
Choosing How to Participate Choose how and where to participate: What do you have time to be consistent with? (Don’t start a blog if you aren’t committed to keeping it going) Give it time: You won’t see results overnight, be patient and be consistent
Carve out time: Devote a realistic amount of time for social media each week – half hour a day? One hour a week? Make it a priority and be committed to it Scale back and focus on one thing if time is an issue Don’t forget to take the time to plan in advance
Build a process Add an agenda item to a weekly or monthly meeting: what should we blog about this week? What is going on that we want to talk about in social media? Decide what topics you’ll cover: use an editorial calendar to keep things organized but make sure you build in flexibility too
Share the load: Encourage ideas from employees or members of your organization Give others a chance to create blogs, posts, videos, photos, and more Share the floor with other industry experts and guests You don’t have to create everything – retweet and share other’s posts
Growing your audience: Follow to be followed Follow industry leaders on social media and on their blogs Promote those already championing for you Be an active follower by retweeting, sharing, and commenting Actively participate in LinkedIn Groups Continuously find and add LinkedIn connections
Give it time! It can take up to a year of diligent work to see the results of a good social media participation
What’s the point? Make Connections!!! Online Networking!!! Spread News!!! Discuss Trends!!! Educate!!! Engage Stakeholders!!!Economic Development is a relationshipbusiness when it comes to closing deals
Don’t forget to promote social media engagement Links and feeds on your website Icons on your business cards and print materials Actively promote and link to from e- newsletters Anywhere you market yourself – make sure you are promoting social media
Thank you! Ellen Didier, President Red Sage Communications, Inc. www.RedSageOnline.com Stop by my booth! #RedSageCar #EDAA2013facebook.com/redsage twitter.com/ellendidier linkedin.com/in/ ellendidier