A World of Opportunity: The Transformative Impact of Broadband Web Access
Upcoming SlideShare
Loading in...5
×
 

A World of Opportunity: The Transformative Impact of Broadband Web Access

on

  • 484 views

Ellen Didier, president of Red Sage Communications, Inc., gave this presentation on October 19, 2012 at the Connecting Alabama: Broadband and Telehealth Summit in Prattville, AL. The presentation ...

Ellen Didier, president of Red Sage Communications, Inc., gave this presentation on October 19, 2012 at the Connecting Alabama: Broadband and Telehealth Summit in Prattville, AL. The presentation discussed the impact of broadband access on economic development, healthcare, and education.

Statistics

Views

Total Views
484
Views on SlideShare
482
Embed Views
2

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 2

https://si0.twimg.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

A World of Opportunity: The Transformative Impact of Broadband Web Access A World of Opportunity: The Transformative Impact of Broadband Web Access Presentation Transcript

  • *  The  Transforma,ve  Impact  of   Broadband  Web  Access  
  • The  sad  thing  is  that  for  many  of  us  in  this  room,  access  to  broadband  is  not  considered  a  luxury  but  rather  a  way  of  life.  The  only  9me  we  find  ourselves  disconnected  for  an  extended  9me  is  truly  when  we  happen  to  be  traveling  to  a  tropical  island  somewhere  –  and  some9mes  not  even  then.   2
  • This  map  shows  that  traveling  to  a  tropical  island  isn’t  necessary  to  be  unconnected.  Looking  at  this  map  of  Alabama  showing  broadband  coverage  as  of  December  30,  2011,  you  have  to  wonder  what  the  people  are  doing  who  are  in  the  areas  that  are  not  colored  red  or  dark  orange.  This  is  the  digital  divide  in  Alabama  –  and  it  exists  in  every  state  between  urban  and  rural  areas  –  and  even  in  urban  areas  between  high  and  low  income  households.    Source:  hIp://al.linkamericadata.org/   3
  • This  is  a  comparison  of  internet  connec9on  type  by  urban  and  rural  areas  that  was  released  in  a  study  by  the  US  Census  Bureau  in  November  of  2011.    This  shows  that  72%  of  Urban  households  have  broadband  internet  connec9ons  of  various  types  versus  only  57%  of  Rural  households.       4
  • The  difference  is  much  more  stark  when  looking  at  household  incomes.  93%  of  households  with  incomes  of  $100,000  or  more  had  broadband  access  compared  to  only  43%  of  households  with  incomes  of  less  than  $25,000.    This  was  the  same  Census  Bureau  study.    I  want  to  read  you  some  words  from  a  speech  the  FCC  Chairman,  Julius  Genachowski  ,  gave  on  March  3,  2010.    “Today,  with  more  and  more  job  pos9ngs  only  available  online,  you  simply  can’t  apply  for  many  jobs  without  broadband.  As  schools  increasingly  use  online  resources  as  part  of  their  curriculum,  you  can’t  get  a  first-­‐rate  educa9on  without  broadband.  As  health  informa9on  and  medical  records  move  online,  you  can’t  fully  control  your  health  care  without  broadband.  As  the  most  effec9ve  business  applica9ons  and  services  increasingly  move  to  the  cloud,  you  can’t  run  a  successful  small  business  without  broadband.  On  a  trip  to  Erie,  Pennsylvania  last  year,  a  farmer  told  me  that  for  most  of  his  career  he  never  thought  the  Internet  would  maIer  to  him.  But  today,  he  said,  you  can’t  be  a  farmer  without  high  speed  access  to  the  Internet,  to  check  the  weather,  crop  informa9on,  and  other  resources  only  available  online.  Today,  without  broadband,  if  you  can’t  be  a  farmer,  a  teacher,  or  a  small  business  owner;  you’re  at  a     5
  • So  that  was  the  bad  news.  Luckily,  my  job  to  day  is  to  talk  about  the  good  news  –  the  possibili9es  of  a  world  where  broadband  access  is  as  free  and  available  as  the  air  we  breathe.  What  would  such  a  world  look  like?  What  would  our  communi9es  look  like?  Every  area  of  our  lives  would  be  impacted.  The  amazing  thing  is  that  the  examples  I  will  share  with  you  today  –  exist  today,  are  in  use  today,  are  being  u9lized  today  across  our  country.  But  only  where  broadband  access  is  readily  available.   6
  • These  are  the  three  main  areas  I  have  chosen  to  talk  about  today  although  broadband  web  access  has  a  tremendous  impact  in  many  other  areas  such  as  local  government,  public  safety  and  more.    As  some  background,  I  am  an  entrepreneur  who  started  a  web  design  and  strategic  marke9ng  company  in  2006.  My  world  is  an  online  world  –  it  is  how  I  do  business  and  is  woven  through  every  aspect  of  my  life.  The  three  area  we’ll  be  looking  at  today  are  very  special  to  me  and  are  each  sectors  my  company  serves.    One  third  of  my  business  comes  from  work  I  do  with  communi9es  around  the  state  for  economic  development  and  community  development.  I  also  provide  web  and  marke9ng  services  to  hospitals  and  to  school  systems  –  and  partner  with  our  local  school  system  in  some  neat  ways  with  my  company.      It  has  been  interes9ng  to  look  at  each  of  these  areas  in  rela9on  to  broadband  access  rather  than  marke9ng  or  websites  as  I  prepared  this  presenta9on  –  there  are  so  many  great  things  happening  that  we’ll  look  at  together.   7
  • Let’s  start  with  Economic  Development.  As  I  said,  one  third  of  the  business  my  company  does  is  helping  Alabama  communi9es  market  themselves  globally.     8
  • I  organized  this  next  sec9on  based  on  survey  results  of  economic  development  professionals  on  where  they  saw  the  most  impact  of  broadband  in  economic  development.    Craig  SeIles,  a  leading  broadband  expert,  conducted  a  survey  of  economic  development  professionals  na9onally    in  partnership  with  the  Interna9onal  Economic  Development  Council  on  broadband  and  economic  development.  Results  were  presented  a  couple  of  weeks  ago  at  the  2012  IEDC  Conference.      Source:  hIp://roisforyou.wordpress.com/2012/09/25/sneak-­‐peek-­‐at-­‐broadband-­‐and-­‐economic-­‐development-­‐data/   9
  • The  top  target  outcome  gained  by  broadband  access  in  economic  development  that  was  selected  by  31%  of  the  ED  Pros  surveyed  was  broadband’s  ability  to  improve  job  skills  and  professional  development.    The  website  shown  here  is  one  of  many  online  industrial  cer9fica9on  and  online  training  resources  for  industries  and  workers.  Online  educa9on  available  through  broadband  internet  connec9ons  allows  companies  to  train  and  develop  their  workforce  without  paying  travel  costs  and  losing  9me  spend  traveling.      Of  course  the  other  side  of  the  coin,  is  that  the  availability  of  broadband  internet  is  a  major  factor  looked  at  by  site  selectors  when  choosing  a  community  for  a  new  facility.  Communi9es  that  lack  access  to  broadband  are  behind  the  8  ball  when  it  comes  to  suppor9ng  exis9ng  industry  with  online  workforce  training,  or  aIrac9ng  new  industries  to  the  area.    Source:  hIp://roisforyou.wordpress.com/2012/09/25/sneak-­‐peek-­‐at-­‐broadband-­‐and-­‐economic-­‐development-­‐data/     10
  • The  2nd  most  popular  choice  regarding  the  target  outcomes  of  broadband’s  impact  on  economic  development  was  its  ability  to  support  online  home  based  businesses.      The  website  shown  here  provides  many  ideas  –  including  the  top  10  Internet  Home  Business  Ideas  You  Can  Start  and  Run  in  Your  Underwear.    Their  ideas  include  blogging,  eBay  &  Ac9on  selling,  E-­‐commerce,  freelance  design,  or  web  development,  or  online  video  edi9ng,  or  copywri9ng.  The  list  goes  on  and  on.    Of  course  the  big  IF  here  is  that  reliable  Broadband  web  access  has  to  be  available  and  it  would  be  helpful  to  have  an  educa9on  system  or  local  business  incubator  that  provides  educa9on  opportuni9es  that  promote  this  type  of  entrepreneurship.    Other  areas  of  business  and  entrepreneurship  that  rely  on  broadband:    According  to  data  compiled  by  the  Internet  Innova9on  Alliance  and  the  Small  Business  and  Entrepreneurship  Council,  broadband  access  can  save  entrepreneurs  more  than  $16,000  in  start-­‐up  costs.  (hIp://interne9nnova9on.org/small-­‐biz/)      by     11
  • Broadband’s  ability  to  help  people  reach  higher  educa9on  levels  was  the  3rd  most  popular  target  outcome  selected  by  ED  pros.    This  is  very  related  to  the  job  training  that  was  the  top  selec9on  in  the  survey.    Just  about  every  college  out  there  today  offers  online  educa9on  from  earning  a  GED,  to  a  bachelor’s  degree  or  beyond.    Source:  hIp://roisforyou.wordpress.com/2012/09/25/sneak-­‐peek-­‐at-­‐broadband-­‐and-­‐economic-­‐development-­‐data/   12
  • Isn’t  it  interes9ng  that  the  three  out  of  the  top  five  ways  broadband  can  impact  economic  development  are  related  to  access  to  online  educa9on  and  training?    19%  of  ED  Pros  thought  broadband’s  ability  to  help  transi9on  to  a  different  career  was  a  top  target  outcome.    Shown  above  is  a  resource  that  allows  people  to  take  an  online  skills  assessment  and  find  careers  that  are  a  good  match.  There  are  countless  resources  for  similar  skills  assessments  online.      Source:  hIp://dolchallenge.ideascale.com/a/dtd/19375-­‐5847   13
  • And  last  but  not  least,  5%  of  ED  Pros  thought  broadband’s  ability  to  help  people  find  a  job  was  a  top  target  outcome.    If  you  factor  in  lack  of  digital  literacy  in  addi9on  to  lack  of  broadband  web  access,  the  ability  to  find  a  job  is  extremely  limited.  Many  companies  no  longer  accept  paper  applica9ons.  Walmarts  online  applica9on  takes  30  minutes  to  an  hour  to  complete  according  to  their  website  –  and  videos  are  provided  for  job  seekers  which  of  course  require  broadband  to  watch.  Job  seekers  are  using  public  libraries  as  their  main  link  to  broadband  –  hoping  that  a  computer  will  be  available  for  several  hours  as  they  search  and  fill  out  applica9ons.   14
  • Moving  on  to  the  impact  broadband  has  on  healthcare.   15
  • Let’s  start  with  a  fairly  common  impact  area  of  broadband  in  healthcare.  This  is  the  website  of  Lawrence  Medical  Center  in  Moulton,  Alabama,  the  county  seat  of  Lawrence  County  –  but  a  small  community  of  less  than  3,500  people.    Lawrence  Medical  Center  has  a  state  of  the  art  MRI,  but  as  a  rural  hospital,  it  is  difficult  to  provide  both  the  cuong  edge  equipment  and  the  full  staff  of  physicians  for  reading  the  scans.  Lawrence  Medical  has  technology  that  can  allow  the  scans  to  be  taken  by  highly  trained  radiologists,  and  then  sent  via  internet  as  digital  files  so  the  team  of  over  30  physicians  at  Radiology  of  Huntsville,  a  partner  of  the  hospital,  can  provide  24/7/365  readings  of  the  scans.    This  has  provided  cuong  edge  technology  within  a  rural  county,  as  well  as  the  power  of  a  full  staff  of  physicians  from  a  partnering  group  in  a  large  city,  so  that  residents  can  have  extremely  high  quality  scans  and  accurate  readings.  Coun9es  that  don’t  have  this  technology,  and  before  the  broadband  access,  residents  of  rural  coun9es  would  have  to  travel  a  distance  to  get  these  services  or  wait  days  for  scans  to  be  sent,  delivered,  read,  and  returned.    Again,  this  is  a  more  and  more  common  example  of  the  impact  of  broadband  in  healthcare.   16
  • A  therapy  department  in  a  rural  area  in  Washington  state  was  staffed  with  a  single  physical  therapy  assistant  (PTA).  The  issue  was  that  in  the  state  of  Washington,  a  pa9ent  needs  to  be  seen  by  a  Physical  Therapist  (a  PT)  every  5th  visit.  A  PT  was  driving  a  few  hours  from  Oregon  to  Washington,  was9ng  a  good  bit  of  their  professional  9me  driving  –  while  driving  up  the  expense  of  the  visit.    According  to  this  blog  ar9cle,  “A  telehealth  solu9on  was  put  in  place  to  eliminate  this  wasted  9me  and  expense.  The  way  it  works  is  the  PTA  brings  the  pa9ent  to  the  gym  and  calls  the  PT  via  Telehealth.  Once  the  connec9on  is  completed,  the  PTA  gives  a  synopsis  of  what  is  happening  with  the  pa9ent,  what  the  concerns  are,  and  the  PT  can  ask  ques9ons  or  observe  part  of  the  therapy  session  that  day.    The  PT  then  documents  the  visit  and  makes  recommenda9ons  as  needed.”    Broadband  is  a  requirement  for  this.    This  blog  ar9cle  can  be  found  at  hIp://www.infinityrehab.com/blog/2012/01/25/infinity-­‐rehab-­‐advances-­‐pa9ent-­‐care-­‐with-­‐telehealth/     17
  • According  to  the  Kentucky  P20  Innova9on  Lab  website,  this  telehealth  program  provides  evidence-­‐based  psychosocial  services  for  children  and  families  in  rural  and  remote  areas  of  Appalachia  Kentucky  using  telehealth  technologies  (videoconferencing,  videophones,  telephone,  Internet).      Children  and  families  in  Kentucky  are  vastly  underserved  –  approximately  75%  of  children  diagnosed  with  developmental,  behavioral,  and  emo9onal  problems  are  not  receiving  the  appropriate  services  in  their  schools  or  communi9es.      This  problem  is  exacerbated  in  rural  Appalachia  where  there  is  a  shortage  of  treatment  providers  to  provide  these  needed  specialized  services  (Kentucky  Department  of  Educa9on,  2006).    Source:  hIp://p20.educa9on.uky.edu/labs/telehealth-­‐lab/   18
  • Telehealth  is  being  used  to  bring  24-­‐hour  emergency  stroke  treatment  via  the  web  to  rural  areas  in  Georgia  (as  seen  in  this  ar9cle)  and  many  other  places.    These  kinds  of  internet  or  phone  based  telehealth  services  are  popping  in  up  nearly  every  area  of  healthcare  today  including  allergy,  anesthesia,  cardiology,  den9stry,  emergency  medicine,  family  prac9ce,  infec9ous  diseases,  internal  medicine,  and  just  about  every  other  specialty.    Source:  hIp://www.gpb.org/news/2011/09/23/help-­‐for-­‐stroke-­‐pa9ents   19
  • Moving  beyond  the  telehealth  capability  to  speed  delivery  of  informa9on  to  physicians  or  specialists  –  or  even  connect  pa9ents  and  physicians  for  direct  consulta9ons  remotely,  things  in  healthcare  delivery  are  star9ng  to  get  very  interes9ng.    In  the  UK,  falls  are  a  leading  cause  of  injury-­‐related  death  and  hospitaliza9on  in  people  aged  65  years,  crea9ng  a  burden  on  the  healthcare  system  in  Australia  as  the  popula9on  ages.    According  to  the  case  study  on  this  program  released  by  the  Na9onal  Broadband  Network  in  the  United  Kingdom,  a  General  Prac99oner  (GP)  or  other  health  professional  can  conduct  a  one-­‐on-­‐one  consulta9on  to  develop  a  tailored  exercise  regime.  This  is  delivered  as  a  dance  video  game  via  an  in-­‐home  television  equipped  with  a  video  camera.    The  gaming  technology  can  detect  and  respond  to  human  movement.  The  camera  records  sessions  so  health  professionals  have  a  database  char9ng  progress  over  9me.  Health  professionals  can  also  conduct  in-­‐home  consulta9ons  via  a  video  conference  over  broadband.      This  program  is  currently  on  clinical  trial  at  a  nursing  home  in  Sydney,  Australia    This  case  study  can  be  read  at:  hIp://www.nbnco.com.au/news-­‐and-­‐events/case-­‐studies/case-­‐study-­‐neura-­‐healthcare.html       20
  • This  is  a  blog  by  Leah  Rohlson,  the  head  of  FACES  Founda9on  in  Portland,  Oregon,  a  group  that  provides  cler  palate  surgeries  in  the  remotest  villages  of  Peru  and  the  Amazon.    She  says  in  her  blog:      “I’m  envisioning  a  new  solu9on  where  pa9ents  can  go  through  therapy  without  having  to  connect  with  a  therapist  every  day,  week,  or  even  month.  They  would  have  a  course  of  treatment  (videos,  sound  matching,  vocabulary)  that  would  be  pre-­‐programmed  on  some  sort  of  app  or  video  (modules  formulated  sort  of  like  RoseIa  Stone).  The  pa9ent  (especially  rural  pa9ents)  could  go  through  the  modules  and  then,  every  month  or  two  (depending  on  their  remoteness)  could  connect  via  the  Internet  with  a  therapist.  The  therapist  could  then  assess  their  progress  based  on  the  app  and  recommend  a  further  course  of  treatment.  This  could  be  to  go  back  and  re-­‐do  past  modules,  or  go  ahead  and  con9nue  to  the  next  modules.  This  way,  the  pa9ent  could  prac9ce  and  prac9ce  without  taxing  the  9me  and  resources  of  the  stretched-­‐too-­‐thin  specialist.  If  something  like  this  existed,  it  would  solve  the  problem  off  too  few  speech  therapists  who  have  too  liIle  9me.  It  would  be  especially  benefit  rural  popula9ons,  but  the  app/videos  could  be  used  as  a  tool  for  prac9ce  for  anyone.”    We  are  at  a  point  where  imagina9on  is  running  wild,  the  technology  is  available,     21
  • And  finally,  let’s  look  at  educa9on  which  to  me  has  the  most  exci9ng  opportuni9es  available.  Of  course  I  may  be  biased.  I  have  been  very  ac9ve  with  our  local  school  system,  serving  on  the  School  Founda9on  board  raising  money  for  classroom  technology  and  establishing  a  partnership  with  a  high  school  class  I  helped  found  that  teaches  high  school  students  how  to  be  the  hands  on  marke9ng  department  for  the  school  system  primarily  through  social  media,  blogging,  photography,  and  video  produc9on.    It  is  indeed  a  passion  and  I  can’t  wait  to  show  you  the  next  few  slides.   22
  • With  broadband  access,  and  the  accompanying  technology,  students  can  literally  connect  to  other  students  and  people  around  the  world.  There  are  a  mul9tude  of  online  resources  to  make  this  easy,  such  as  ePals.com  which  makes  it  easy  to  search  and  connect  classes  and  students  by  loca9on,  language,  or  age.      Source:  hIp://www.epals.com/     23
  • Collabora9ve  projects  are  available  to  join  –  or  you  can  create  your  own.  These  can  be  searched  by  subject  or  age.    This  is  one  project  I  found  on  this  site  –  a  social  studies  project:    Research  and  problem  solving  go  into  this  geography  game  where  classes  exchange  clues  about  their  loca9on  while  trying  to  figure  out  the  other  classes’  whereabouts.    In  this  collabora9ve  project,  Mystery  Skype  Loca9on,  students  use  their  research  skills  to  create  a  PowerPoint  presenta9on,  as  well  as  answers  to  10  ques9ons  about  their  loca9on.  Students  then  meet  online,  via  Skype,  with  a  class  in  a  mystery  loca9on  who  has  done  the  same.  They  ask  and  answer  ques9ons  during  the  20  minute  Skype  session  and  use  their  geography  and  problem  solving  skills  to  determine  where  their  partner  class  is  located.  Arerwards,  students  can  ask  general  ques9ons  to  further  their  knowledge  of  one  another  and  the  areas  where  they  live.    Talk  about  a  great  way  to  learn  about  the  world  you  live  in  and  actually  get  to  meet  people  in  real  9me  to  share  ideas  and  compare  similari9es  and  differences!    Source:  hIp://www.epals.com/       24
  • You  can  also  search  for  another  classroom  to  connect  with  –  searching  by  country,  number  of  students,  language,  age,  and  even  how  you  would  like  to  connect  –  either  with  Email,  Skype  or  Video.    For  example,  the  boIom  right  lis9ng  on  the  screen  reads:    Im  the  Media  Specialist  in  a  K-­‐5  school.  Our  first  grade  class  is  currently  studying  communi9es  and  is  interested  in  communica9ng  with  a  rural  classroom  to  compare  and  contrast  community  life,  tradi9ons,  family  life,  geography,  etc...  Looking  forward  to  hearing  from  you  soon!      Think  about  the  impact  on  student  engagement  and  how  the  world  can  come  alive  when  broadband  allows  interac9ons  like  this  that  make  the  walls  of  a  classroom  fall  away.    Source:  hIp://www.epals.com/   25
  • Broadband  paves  the  way  for  more  effec9ve  teachers  by  connec9ng  them  to  great  ideas  and  resources.    This  is  Promethean  Planet  –  the  first  paragraph  says  “Created  by  teachers  for  teachers,  Promethean  Planet  is  a  unique  teaching,  sharing,  and  support  community  –  your  place  to  connect,  create,  and  change  the  classroom!    Promethean  is  a  manufacturer  of  interac9ve  smartboards  –  technology  that  can  integrate  a  variety  of  tools  –  including  internet  access.  This  is  one  of  many  sites  available  for  teachers  to  share  technology  based  ideas  and  lesson  plans.    Source:  hIp://www.prometheanplanet.com/en-­‐us/             26
  • Teachers  can  search  for  interac9ve  lessons  by  topic,  grade,  language,  or  search  term.  You  can  also  search  for  lessons  that  meet  Alabama’s  course  of  study.    Source:  hIp://www.prometheanplanet.com/en-­‐us/   27
  • This  par9cular  lesson  teaches  students  about  the  parts  of  a  plant  –  including  a  variety  of  different  interac9ve  lessons  that  include  allow  students  to  drag  and  drop  answers,  click  to  learn  more,  or  follow  links  to  videos  online  that  may  be  produced  by  scien9sts  and  provide  more  in-­‐depth  informa9on.    Source:  hIp://www.prometheanplanet.com/en-­‐us/   28
  • This  par9cular  company  provides  subscrip9on  or  purchased  resources  that  can  be  used  on  computers,  tablets,  and  smart  phones.      One  of  the  high  schools  in  my  community  uses  A.D.A.M.  Interac9ve  Anatomy  sorware.    It  is  the  best  thing  to  performing  an  autopsy  but  with  no  blood  and  no  actual  dead  body.    You  can  literally  dive  into  any  area  of  the  body  and  see  all  systems,  all  parts  of  systems  and  how  they  work.  Even  their  free  video  giving  a  preview  is  incredible  –  I  urge  all  of  you  to  look  this  up  on  Ventura’s  website.      Think  of  these  kinds  of  resources  and  the  impact  of  providing  them  to  kids  in  every  community,  in  every  classroom.  Think  of  how  much  more  you  can  learn  with  interac9vity.    Our  na9on  is  lagging  other  countries  in  science  and  math  literacy  –  what  if  our  classrooms  used  tools  like  this  every  single  day  to  teach  our  students?  The  tools  are  there.  The  technology  is  there.  The  broadband  access  is  not.     29
  • In  2010,  Alabama  made  na9onal  news  with  its  ACCESS  program  which  wired  every  high  school  in  the  state  to  allow  for  distance  learning.  This  brought  more  AP  classes,  foreign  language  classes,  and  other  classes  to  rural  areas  where  there  may  not  have  been  enough  students  to  hire  a  full  9me  teacher  for  these  types  of  classes.  This  par9cular  video  screenshot  shows  coverage  of  Alabama’s  ACCESS  program  on  CNN.    Distance  learning  can  help  level  the  playing  field  for  students  in  rural  areas.   30
  • HudsonAlpha  in  Huntsville,  AL,  developed  a  free  iPhone  app  that  gives  students  a  3D  view  inside  three  different  types  of  cells:  animal,  plant,  and  bacteria.  You  can  zoom  in  and  out  and  learn  about  the  various  parts  of  the  cell.    You  can  use  your  finger  to  tap  on  parts  of  the  cell  to  select  and  zoom  in  on  that  par9cular  organelle.  Each  organelle  comes  with  a  name  and  a  short  descrip9on  of  its  func9on  in  the  cell.    This  app  was  listed  on  Apple’s  top  10  free  educa9on  apps  this  year  and  also  was  just  put  on  the  top  smart  phone  app  list  by  the  Gene9c  Engineering  and  Biotechnology  News.    Many  schools  that  can’t  afford  a  1:1  program  where  every  student  gets  their  own  computer,  netbook,  or  tablet,  allow  students  to  bring  their  own  devices  to  school.  Many  students,  including  those  in  rural  or  low  income  areas,  may  have  a  smart  phone  and  be  able  to  take  advantage  of  videos  and  apps  for  learning  –  if  mobile  broadband  is  available.    Source:  hIp://hudsonalpha.org/icell-­‐app-­‐featured-­‐best-­‐list-­‐science-­‐apps     31
  • Let’s  take  a  moment  to  talk  about  Digital  Literacy,  every  bit  as  important  as  reading  literacy  and  math  literacy  these  days.  Digital  literacy  means  teaching  students  the  language  of  technology  –  how  to  use  different  types  of  technology,  how  to  u9lize  technology  to  solve  problems  and  find  answers.      How  to  eliminate  fear  of  technology  and  bring  in  curiosity  so  that  there  is  a  natural  comfort  with  using  technology  to  unlock  the  solu9ons  to  problems  and  to  explore  the  world.      Achieving  digital  literacy  means  geong  to  the  point  where  you  forget  to  concentrate  on  the  steps  of  using  technology  and  begin  to  be  lost  in  the  explora9on  of  what  it  unlocks  –  very  similar  to  reading  literacy  being  the  point  at  where  you  get  beyond  the  mechanic  and  rules  of  reading  and  spelling  and  comprehension  to  losing  yourself  in  the  world  described  in  a  book.    Because  of  the  lack  of  broadband  access,  we  have  a  great  deal  of  digital  illiteracy  –  especially  in  rural  communi9es  or  low  income  communi9es.  This  type  of  illiteracy  is  every  bit  as  limi9ng  as  reading  illiteracy  –  affec9ng  the  ability  to  search  for  and  apply  for  jobs  or  to  develop  the  skills  required  for  the  jobs  of  today  and  tomorrow.   32
  • Yes,  absolutely,  digital  literacy  +  broadband  +  innova9ve  educa9on  means  that  we  can  produce  students  who  truly  are  prepared  for  tomorrow’s  jobs  –  including  careers  in  math  and  science.  There’s  a  whole  other  level  to  this  which  starts  affec9ng  economic  development  and  jobs  crea9on  to  if  you  consider  the  impact  on  entrepreneurship.    The  first  paragraph  in  this  blog  by  Young  Entrepreneur  states:  One  of  the  fantas9c  things  about  the  internet  is  that  there  is  no  such  thing  as  age  discrimina9on  when  it  comes  to  being  successful  online.    Let  me  share  a  couple  of  stories  with  you  –  from  the  collec9on  of  27  young  entrepreneurs  this  ar9cle  shares.      Source:  hIp://hudsonalpha.org/icell-­‐app-­‐featured-­‐best-­‐list-­‐science-­‐apps   33
  • JulieIe  Bindak  created  Miss  O  and  Friends,  a  website  for  girls,  by  girls,  when  she  was  10  years  old.  In  2009  (age  19)  her  company  was  worth  $15  million.    Oh  yeah,  and  she  also  published  her  first  book  at  age  16  and  sold  over  120,000  copies.   34
  • This  is  Kevin  Sproles  –  he  started  building  websites  at  age  16.  By  age  25  he  had  coded  and  marketed  one  of  the  top  award-­‐winning  e-­‐commerce  solu9ons  available  and  had  over  100,000  customers  using  his  sorware.    Anyone  feel  inadequate  yet?    These  are  just  two  stories  –  you  are  all  already  familiar  with  the  young  founders  of  Google,  Mashable,  and  other  successful  online  companies  that  have  been  responsible  for  crea9ng  hundreds  of  thousands  of  jobs.      Internet  entrepreneurship  can  be  done  from  any  community  –  as  long  as  there  is  broadband  access.     35
  • This  is  a  young  lady  I  met  when  she  was  a  senior  in  High  School.  She  already  had  two  business  ventures  under  her  belt  by  the  9me  I  met  her.      • She  designed  and  sold  400  t-­‐shirts  online  as  Freshman  in  High  School  • As  a  junior  in  High  School,  she  imported  clothing  from  Vietnam  and  sold  it  online  • Think  back  to  our  first  sec9on  about  the  impact  of  broadband  on  economic  development  related  to  star9ng  home  based  businesses.  She  did  this  twice  before  she  graduated  from  high  school.    This  young  lady  is  going  to  go  very  far.  I  only  hope  she  will  return  to  start  her  business  in  Decatur  when  she  graduates  from  college  so  our  community  will  benefit  from  the  jobs  she  will  create.   36
  • I  firmly  believe  that  one  of  the  main  keys  to  ensure  a  bright  future  for  our  country  is  the  establishment  of  reliable  broadband  access  for  every  community,  the  aIainment  of  digital  literacy  by  every  student  in  our  schools,  and  the  abolishment  of  the  digital  divide  in  our  country,  in  every  community.    The  stories  I  shared  with  you  today  are  so  hopeful  and  paint  an  incredible  opportunity  for  us  in  our  communi9es  that  can  really  be  transforma9ve.    However,  these  stories  can’t  be  universal  reali9es  un9l  broadband  is  universal.     37
  • 38