Increase urgency (stay positive)
Build the guiding team
Get the vision right
Communicate for buy-in
Create short-term wins
Don’t let up
Make changes stick
Almost always, the core method is “see, feel, change,” not “analyze,
Based on Kotter, John P. and Cohen, Dan S, The Heart of Change, Harvard Business School Press, 2002.
Integrated Systems Theory
Cultural, Social Systems
E. Chaffee. "The Concept of Strategy: From Business to Higher Education." Higher Education: Handbook of Theory and Research, Vol. 1.
New York: Agathon Press, 1985, 133-171.
Interpretive Strategy; Sense-Making
Stage 1 – Define the goal and the resources
Define the “North Star” – what RESULT makes all
this effort worthwhile?
Define the “ship” – what resources do we have?
What do we need? (time, funds, expertise)
Stage 2 – COMMUNICATE, support, learn
Use the North Star as a constant touchstone
Span time – link to past, make future clear,
highlight existing examples of alignment
Span the organization – link to other priorities
Eliminate or pre-empt barriers (including resource
issues as they arise)