How We Help Your business Claim and maintain Your Google Places Listing<br />
Who We Are<br />elsue Virtual Assistants help small local businesses be successful in establishing their web presence and ...
elSue Services For Your Business	<br />Local Business Websites<br /><ul><li>MicroSites
BlogSites
Training to maintain and monitor</li></ul>Local Business Listing Optimization<br /><ul><li>Google Places, Bing Business Po...
Training to maintain and monitor</li></li></ul><li>What is Google Places?<br />The Ferrari of Business Listings!<br />Hop ...
Why Google Places?<br />It’s Free!  You won’t have to tap into your marketing budget!<br />What’s the first thing you do w...
People Are On The Go – Searching For Your Business!<br />
Can they find you? Not Verified<br />
Owner Verified<br />
Preparation <br />Have the following info ready in one spot<br />Keywords <br />Business description <br />Email for your ...
Create a Google Account	<br />You need a Google account to claim Google Places page<br />You don’t need a Gmail account – ...
Search for your Business Listing<br />Google search bar – type in your business<br />Click on the Place page<br />Click on...
Claim Your Business Listing<br />If you do not find your listing, you will need to follow Google’s instructions on how to ...
Edit Your Listing – Basic Information<br />Description – 200 characters <br />Categories –  5 industry/business specific<b...
Enhance Your Listing<br /><ul><li>Photos – add up to 10</li></ul>Add photos of your products, storefront, or team<br />elS...
Reviews & Citations<br />Reviews are a great way to promote your business through the testimonials of satisfied and happy ...
Local Recommendations<br />The places user’s like<br />when users rate places they like, Google will tell them about relat...
Details Section<br />Add more information about your business<br />Services<br />Specialties<br />Parking<br />Language<br...
Create and Promote an Offer<br />
The Dashboard<br />Share an Update<br />Respond to Reviews<br />
The Dashboard – Monitor<br />Impressions<br />Actions<br />
The Dashboard - Monitor<br />Top Search Queries<br />Driving Stats – where driving directions came from<br />
Google Keyword Tool<br />Rank higher with the search engines using Google’s Keyword tool – easy!<br />
More Business Listing Options<br />
Bing Business Portal<br />30% of consumers use Bing as their method to search online<br />Claim and enhance with photos<br...
Yahoo! Local<br />Boost your listings<br />Potential customers from your area use Yahoo! Local every day<br />
G<br />Word of mouth online – reviews<br />Add business information and photos<br />Communicate with your customers<br />T...
Brick and Mortar businesses<br />Specials and promotions<br />Venue stats<br />Free stats and analytics <br />Promotions, ...
Yext – Manage Your Listing<br />
Yext – Manage Your Listings<br />
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Google Places

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Google Places for your business.

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  • Ferrari 360 Spider
  • Keywords – research before hand – use Google Keyword toolBusiness description – 200 characters – need to be well thought out, match your website and other business listings and citations
  • If you are unable to find your business listing and need to add it go to http://www.google.com/support/
  • Create our own screen grab from elSue listing.
  • Create our own screen grab from elSue listing.
  • Google Places

    1. 1. How We Help Your business Claim and maintain Your Google Places Listing<br />
    2. 2. Who We Are<br />elsue Virtual Assistants help small local businesses be successful in establishing their web presence and brand awareness by providing Local Business Listing Optimization and Local Business Website services.<br />Our love of web-based and mobile technologies and our marketing and administrative backgrounds make us a leader in BlogSite and Social Media services.<br />
    3. 3. elSue Services For Your Business <br />Local Business Websites<br /><ul><li>MicroSites
    4. 4. BlogSites
    5. 5. Training to maintain and monitor</li></ul>Local Business Listing Optimization<br /><ul><li>Google Places, Bing Business Portal and Yahoo! Local Optimization
    6. 6. Training to maintain and monitor</li></li></ul><li>What is Google Places?<br />The Ferrari of Business Listings!<br />Hop on-board – get a jump start on the competition!<br />
    7. 7. Why Google Places?<br />It’s Free! You won’t have to tap into your marketing budget!<br />What’s the first thing you do when looking for a restaurant, nail salon, store – you Google it!<br />People search Google to find local information<br />A great way to attract new customers<br />Stay ahead of the competition!<br />
    8. 8. People Are On The Go – Searching For Your Business!<br />
    9. 9. Can they find you? Not Verified<br />
    10. 10. Owner Verified<br />
    11. 11. Preparation <br />Have the following info ready in one spot<br />Keywords <br />Business description <br />Email for your Google account<br />Research citations to be consistent with your business description and keywords<br />
    12. 12. Create a Google Account <br />You need a Google account to claim Google Places page<br />You don’t need a Gmail account – an email with your business domain is ideal<br />With a Google account, your business can setup Google voice and other free apps<br />elsue is more than happy to set this up for you<br />
    13. 13. Search for your Business Listing<br />Google search bar – type in your business<br />Click on the Place page<br />Click on Business Owner?<br />Edit your listing<br />Google Places homepage<br />Add a business<br />Search by phone number <br />If you are unable to find your business you will need to add a new listing <br />
    14. 14. Claim Your Business Listing<br />If you do not find your listing, you will need to follow Google’s instructions on how to add your business listing. <br />
    15. 15. Edit Your Listing – Basic Information<br />Description – 200 characters <br />Categories – 5 industry/business specific<br />Service area and location settings<br />Hours of operation<br />Payment options<br />
    16. 16. Enhance Your Listing<br /><ul><li>Photos – add up to 10</li></ul>Add photos of your products, storefront, or team<br />elSue offers a “photo shoot” service at your business location – inquire<br /><ul><li>Videos – add up 5</li></ul>Add a “how to” or product demo videos<br />
    17. 17. Reviews & Citations<br />Reviews are a great way to promote your business through the testimonials of satisfied and happy customers<br />Citations are mentions of your business name and address on other web pages, even if they don’t link back to your website <br />elSue works with you to increase reviews and citations – result – higher ranking!<br />
    18. 18. Local Recommendations<br />The places user’s like<br />when users rate places they like, Google will tell them about related places they may be interested in <br />Example, if a users rates 5 stars for his favorite restaurant in Holliston, Mass, Google will try to recommend other places in the city similar to the restaurant the user rated<br />The places user’s friends like<br />ratings can be shared with friends and users can see the places they’ve recommended. <br />
    19. 19. Details Section<br />Add more information about your business<br />Services<br />Specialties<br />Parking<br />Language<br />A link to your “menu” or your “blog”<br />Whatever you like - Make more of your Google Place page and take advantage of the details section<br />
    20. 20. Create and Promote an Offer<br />
    21. 21. The Dashboard<br />Share an Update<br />Respond to Reviews<br />
    22. 22. The Dashboard – Monitor<br />Impressions<br />Actions<br />
    23. 23. The Dashboard - Monitor<br />Top Search Queries<br />Driving Stats – where driving directions came from<br />
    24. 24. Google Keyword Tool<br />Rank higher with the search engines using Google’s Keyword tool – easy!<br />
    25. 25. More Business Listing Options<br />
    26. 26. Bing Business Portal<br />30% of consumers use Bing as their method to search online<br />Claim and enhance with photos<br />Promote “deals” <br />Integrates with Facebook<br />It’s FREE<br />
    27. 27. Yahoo! Local<br />Boost your listings<br />Potential customers from your area use Yahoo! Local every day<br />
    28. 28. G<br />Word of mouth online – reviews<br />Add business information and photos<br />Communicate with your customers<br />Track your business trends<br />Motivate customers – promote discounts, special events, limited time offers<br />Entice new customers<br />
    29. 29. Brick and Mortar businesses<br />Specials and promotions<br />Venue stats<br />Free stats and analytics <br />Promotions, campaigns, and events<br />Provide value – connect with your customers<br />
    30. 30. Yext – Manage Your Listing<br />
    31. 31. Yext – Manage Your Listings<br />
    32. 32. elSue Google Place Services<br />elSue offers Google Places Basic and Google Places Professional packages – both include:<br />Research and Consultation <br />Claim your Google Places page <br />Edit page – add photos, videos, offers<br />Keyword research<br />Setup Google Analytics<br />Provide online maintenance training<br />elSue to provide more detail during consultation<br />
    33. 33. Thank You!<br />www.elSue.com<br />
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