Google Places

How We Help Your business Claim and maintain Your Google Places Listing

Who We Are
elsue Virtual Assistants help small local businesses be successful in establishing their web presence and brand awareness by providing Local Business Listing Optimization and Local Business Website services.
Our love of web-based and mobile technologies and our marketing and administrative backgrounds make us a leader in BlogSite and Social Media services.

elSue Services For Your Business
Local Business Websites
MicroSites
BlogSites
Training to maintain and monitor
Local Business Listing Optimization
Google Places, Bing Business Portal and Yahoo! Local Optimization
Training to maintain and monitor

What is Google Places?
The Ferrari of Business Listings!
Hop on-board – get a jump start on the competition!

Why Google Places?
It’s Free! You won’t have to tap into your marketing budget!
What’s the first thing you do when looking for a restaurant, nail salon, store – you Google it!
People search Google to find local information
A great way to attract new customers
Stay ahead of the competition!

People Are On The Go – Searching For Your Business!

Can they find you? Not Verified

Owner Verified

Preparation
Have the following info ready in one spot
Keywords
Business description
Email for your Google account
Research citations to be consistent with your business description and keywords

Create a Google Account
You need a Google account to claim Google Places page
You don’t need a Gmail account – an email with your business domain is ideal
With a Google account, your business can setup Google voice and other free apps
elsue is more than happy to set this up for you

Search for your Business Listing
Google search bar – type in your business
Click on the Place page
Click on Business Owner?
Edit your listing
Google Places homepage
Add a business
Search by phone number
If you are unable to find your business you will need to add a new listing

Claim Your Business Listing
If you do not find your listing, you will need to follow Google’s instructions on how to add your business listing.

Edit Your Listing – Basic Information
Description – 200 characters
Categories – 5 industry/business specific
Service area and location settings
Hours of operation
Payment options

Enhance Your Listing
Photos – add up to 10
Add photos of your products, storefront, or team
elSue offers a “photo shoot” service at your business location – inquire
Videos – add up 5
Add a “how to” or product demo videos

Reviews & Citations
Reviews are a great way to promote your business through the testimonials of satisfied and happy customers
Citations are mentions of your business name and address on other web pages, even if they don’t link back to your website
elSue works with you to increase reviews and citations – result – higher ranking!

Local Recommendations
The places user’s like
when users rate places they like, Google will tell them about related places they may be interested in
Example, if a users rates 5 stars for his favorite restaurant in Holliston, Mass, Google will try to recommend other places in the city similar to the restaurant the user rated
The places user’s friends like
ratings can be shared with friends and users can see the places they’ve recommended.

Details Section
Add more information about your business
Services
Specialties
Parking
Language
A link to your “menu” or your “blog”
Whatever you like - Make more of your Google Place page and take advantage of the details section

Create and Promote an Offer

The Dashboard
Share an Update
Respond to Reviews

The Dashboard – Monitor
Impressions
Actions

The Dashboard - Monitor
Top Search Queries
Driving Stats – where driving directions came from

Google Keyword Tool
Rank higher with the search engines using Google’s Keyword tool – easy!

More Business Listing Options

Bing Business Portal
30% of consumers use Bing as their method to search online
Claim and enhance with photos
Promote “deals”
Integrates with Facebook
It’s FREE

Yahoo! Local
Boost your listings
Potential customers from your area use Yahoo! Local every day

G
Word of mouth online – reviews
Add business information and photos
Communicate with your customers
Track your business trends
Motivate customers – promote discounts, special events, limited time offers
Entice new customers

Brick and Mortar businesses
Specials and promotions
Venue stats
Free stats and analytics
Promotions, campaigns, and events
Provide value – connect with your customers

Yext – Manage Your Listing

Yext – Manage Your Listings

elSue Google Place Services
elSue offers Google Places Basic and Google Places Professional packages – both include:
Research and Consultation
Claim your Google Places page
Edit page – add photos, videos, offers
Keyword research
Setup Google Analytics
Provide online maintenance training
elSue to provide more detail during consultation

Thank You!
www.elSue.com

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Google Places

by ellenVA on Apr 26, 2011

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Google Places — Presentation Transcript