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  • 1. GenderMale 9Female 11 Music  Expedature   £0-­‐£10 6Age  Range: £11-­‐£20 11Under  16 5 £21-­‐£30 316-­‐20 1221-­‐25 226-­‐30 1 Purchases iTunes 14LIVE Supermarkets 1Harlow 13 Amazon 1Bishop  Stortford 3 HMV 4Sawbridgeworth 1Roydon 1Other 2CD  Purchase Music  VideosNone 3 Everyday 11 1 4 Twice  A  Week 7 2 8 Once  A  Month 1 3 4 Other 1 4 0 5 1 narratives One  which  has  a  storyline 16PLATFORMS One  that  focuses  on  the  artist 3TV  Channels 9 One  filmed  at  a  live  show5Computer 10 One  that  uses  images  to  2epresent  the  song riPod 1PIC  1 why?Alex  Turner 5 Clothing 5Dan  Flint 9 Hair 3The  Tallest  Man  On  Earth 6 Pose 12MAGAZINE  IMAGE WHY  advertMika 10 Colour 13
  • 2. Florence  &  The  Machine4 Layout 4The  Verve 6 Image 3 Why  was  that  advert  chosen   Image   15%   Layout   20%   Colour   65%  
  • 3. 26-­‐30   Gender   5%   Age  Range   21-­‐25   10%   Male   45%   Female   16-­‐20   55%   60%   Area  of  Residence   CD  Purchases   1   0%   Other   Roydon   3   6   Sawbridgeworth   33%   13%   Bishop  Stor`ord   Harlow   5   0   2   4   6   8   10   12   14   27%   Music  plaAorm  of  choice  for   Monthly  expenditure  of   purchases   music  purchases         £21-­‐£30   15%   HMV   Amazon  Supermarkets   Series1   iTunes   £11-­‐£20   0   5   10   15   55%   Chosen  plaAorm  for   Frequency  of  video   iPod   5%   watching  a  music  video   Once  A   watching   Other   Month   5%   5%   TV   Channels   Twice  A   Computer   45%   Week   50%   35%  
  • 4. 50%   35%  Chosen  image  for  the  music   Chosen  narraBve  for  a   video     music  video   The  Tallest   Alex  Turner   Man  On   25%   One  that  uses  images  to   Earth   30%   One  filmed  at  a  live  show   One  that  focuses  on  the   Dan  Flint   One  which  has  a  storyline   45%   0   5   Chosen  magazine   Why  was  that  image   adverBsment   chosen     Clothing   The   Verve   30%   Pose   Mika   60%   50%   Florence   &  The   Machine   20%  
  • 5. Age  Range   Under  16   25%  D  Purchases   2   7%   3   13%   4   20%  ly  expenditure  of  sic  purchases       £0-­‐£10   30%  uency  of  video  watching   Everyday   55%  
  • 6. 55%  n  narraBve  for  a  music  video   5   10   15   20   was  that  image   chosen     Clothing   25%   Hair   15%