-Development Diary for My Digipak- I began by downloading a Digipak format, which allowed me to create a template for the Digipak, which will help me in the composition of my complete product. I then began by going through the photographs from my photo-shoot, whichI took whilst filming which allowed me to createphotographs that linked directly to my main product. I opened up the frontcover picture and changed the size so that it will fit in the template. I then changed thecurve and the levels to maximize the colouring in the photograph, which helps to draw attention to the photograph. I then saved the photograph and opened up my template. Next I opened file < place and selected the picture, which I then placed on my template. I then went to edit < transform < scale that allowed me to position the picture correctly within the guidelines to ensure that my Digipak opens and closes correctly. I did this with both of my model photographs placing them in a similar layout to my mock up. I chose these photographs as they follow the Male Gaze Theory from Laura Mulvey, which will attract the audience to the product, and by using both a male and female model I am able to extend my audience. I have also use the rule of thirds in my photographs as it allows the setting and the model to be shown whilst also being more ascetically pleasing to the audience. I decided to use the blue tones in the picture as a basis for the rest of my Digipak as it creates a familiar theme through out it, which allows the audience to identify it as one unit of work. I decided to use the blue colouring as it accentuates the environment as well as the calm nature of the music, which I think you are able to grasp through the use of this theme. I them began editing the photograph that I want to use on the text pages within my Digipak. I selected an image that I had taken of the pier by the beach which I thought would link with my theme so I decided to use that photograph. I then opened it upin Photoshop and began by changing the image size.I then opened Image < Adjustments < Levels, Curves,Channel Mixer and Exposure to create the colouring
I wanted for the image which allowed me to match thecolouring to the colouring of the models clothing which helps to create a theme within the products. I then placed and transformed the image to fit in the template. I changed the orientation of some of thepicture to make sure that whenprinted and placed together that will come out in the correct place. I then began placing the text within my Digipak but first I have to create a box for the text so that the text is visible making it easier to read for the audience. I did this by clicking on the shape tool and selecting the rectangular tool, which allowed me to draw a shape that would surround the text. After drawing the shape in the selected place, I then lowered the opacity, which allows the background to be partially seen through the rectangle which I think creates a gentle feeling instead of a harsh regimented style which I think works better with the genre to create a complete package style. By doing this you are also able to read the text more clearly whilst also maintaining a design technique within the Digipak. I decided to place the textthrough with the black font as it helps to stand out ensuring that the audience isable to read it whilst also creating a theme through out the design. The use of the black text also works well with the light background helping the design to stand out. After doing this in the selected places I began placing the text on the package, I decided to use Times New Roman as my chosen font as I think it fits the package style as well as it’s simplistic nature it is easy to read which I hope will entice the audience into the product. I added the text by using the text button whichallowed me to draw a box in which I could place my text.Here is an example of what a final piece of text would look like. I decided to place lyrics in my Digipak as it allowed the audience to connect with the songs on a stronger level, which I think comes through in this piece. I changed the size of the boxes and the text size dependent of the design of the page so that the text helps to accentuate the page not hinder it’s ascetical design.
I then decided to create the title on the front of the Digipak that I thought reflected the nature of the music; I once again used the text tool, which allowed me to create a suitably sized text where I wrote the bands name and the albums name. I decided to use Times New Roman again to create a unity and design style through my work however I decided to place the text in bold which allowed the text to stand out more than in the rest of the Digipak, which will draw the audience into the text. By placing the text in the selected place I was able to I increase the noticeability of the text, which is exactly what this piece of text needs to be. I then used the text tool once again to create the track listing for the back page. I decided to use the diamonds to separate the titles which I think helps to make it clearer. I decided to use the diamonds as I think they have a unique style that I haven’t seen used before. I also used them because they create juxtaposition, as they are bold compared to the text. I created the diamond through the shapes tool, which I then placed in the selected place. I then used the Duplicate Layer tool to ensure that the diamonds are all the same size so that the pages flows better and the eye line of the audience is not distracted or dismissed. I then had to place in my barcode for the use of sales. I placed the barcode by selecting a barcode off the Internet and saving it to my files. I placed it on the Digipak by going to File < Place and selecting the barcode from my files. I placed it on the back of my Digipak at the bottom ofthe page, as this is the conventional place for the barcode to go. I also placed it here so it doesn’t distract the eye line of the audience from another more important object within the Digipak. I then placed the title of the name and the album onboth spines of the Digipak so it was clear that who the artist waswhich will help capture the audience’s attention as well as giving them an insight into what the album may be like. I used the diamond tool once again to create a break between the text as well as a theme throughout the Digipak. The use of the diamond may also draw in the attention of the audience, which may increase the interest in the project.
I then had to fill in the background of the CD page which I did by using the Paint Bucket Tool which. I then decided to create a pattern on my CD, which helped to create a correlation and theme through the Digipak. I decided to use quite a simple pattern that I had used on other pieces of the Digipak, as it would be easier to read the text on it. I did this byplacing the pattern on the square by duplicatingthe layer and moving it across then lowering theopacity so I was able to see the outline of the CDand the template, which I then proceeded to rub out so that the shape of the CD was clear in contrast with the colour. I then placed the title on CD but I decided to change the shape of thetext so that it fitted the CD better. I used the Arc tool, which allowed me to shape the text to fit the CD which I think creates an interesting perspective for the CD whilst also creating a definition between the Digipak and the CD.