Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:

twitter.com/ajaxunion
Li...
Online Webinar Academy

Subscribe to our webinar
mailing list to be instantly
notified about the latest
webinar schedules!...
@AjaxUnion #WebinarWednesdays
facebook.com/AjaxUnion
linkedin.com/companies/Ajax-Union

Social Media ROI
Presented By:
Mushki Deitsch
Agency Manager
LinkedIn.com/in/mushkideitsch
mushkid@ajaxunion.com

David Letts
Agency Manage...
The Landscape

•67% of online adults use a social networking site.
•Young people are the heaviest demographic
•Older peopl...
The Plan

•
•
•
•

What is ROI?

Choosing a Goal
How to Measure Your Goals
Breaking it Down
o
o

Twitter

o

•
•

Facebook...
ROI =

( Gain from Investment - Cost of Investment )

Costs
Ad Budget
Salary
Analytics
Promotion Costs
Content Costs

•
•
...
Goals
Social Networking is a business tool.
Use social media to aid in your business goals.
Some of your goals may include...
How to Measure Your Goals
Facebook Marketing
“Front Porch Theory”
- Perry Marshall When Selling meets Social.

People don‟t come to Facebook
looking...
Facebook Continued
Facebook Funnel:
● Grow a relevant audience
utilizing your existing base
+ ads.
● Engage your fans with...
Twitter For Your Business
Basics

•
•

•
•

Exposure from an
optimized profile
Influence customer‟s
relationship
Engage an...
Twitter Continued
Advanced (but not recommended)
LinkedIn
●
●
●
●
●
●

Profile and Business Page
Industry Expert
Establish connections
Publish Updates
InMail
Groups
Search Engine Benefts -> Instant Indexing and „Do-follow‟ linking
Social ROI Recap
• Identify your Investment - money, resources,
etc.
• Identify your Return - branding, leads, emails,
etc...
SPECIAL BONUS!
Digital Marketing Panel TOMORROW!
Register for this workshop by signing up at :
https://digitalpanel1017.eventbrite.com/
T...
Questions & (hopefully) Answers!

Type your questions into the chatbox and our
experts will help answer them!
Need Help With Social Media?

Find out more about Ajax Union:
www.ajaxunion.com
Or call us today: 718-569-1020
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Measuring ROI From Your Social Media Campaigns

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Our Marketing Ninjas, Dave Letts and Mushki Deitsch, will be reviewing social media campaign planning to maximize ROI.

Tune in to learn about:
How To: Run Ads On Your Social Media Accounts
How To: Build A Following On Social Media
Developing A Laser-focused Facebook Strategy For Your Target Audience
Starting The Conversation With Potential Leads On Twitter

Email us if you have any questions: marketing@ajaxunion.com.

Published in: Social Media, Business, Technology
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Measuring ROI From Your Social Media Campaigns

  1. 1. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
  2. 2. Online Webinar Academy Subscribe to our webinar mailing list to be instantly notified about the latest webinar schedules! Find out more about our webinars: www.ajaxunion.com/webinar
  3. 3. @AjaxUnion #WebinarWednesdays facebook.com/AjaxUnion linkedin.com/companies/Ajax-Union Social Media ROI
  4. 4. Presented By: Mushki Deitsch Agency Manager LinkedIn.com/in/mushkideitsch mushkid@ajaxunion.com David Letts Agency Manager @dgletts davel@ajaxunion.com
  5. 5. The Landscape •67% of online adults use a social networking site. •Young people are the heaviest demographic •Older people are catching up, especially on LinkedIn. •Can you afford to not reach this audience?
  6. 6. The Plan • • • • What is ROI? Choosing a Goal How to Measure Your Goals Breaking it Down o o Twitter o • • Facebook LinkedIn o Google+ Strategy Recap Q+A
  7. 7. ROI = ( Gain from Investment - Cost of Investment ) Costs Ad Budget Salary Analytics Promotion Costs Content Costs • • • • • Cost of Investment Gains Exposure/Branding Traffic Market Intelligence Fan Loyalty Leads • • • • •
  8. 8. Goals Social Networking is a business tool. Use social media to aid in your business goals. Some of your goals may include: ● ● ● ● ● Sales process Leads Brand Awareness Customer Service 2 Way Conversation ● ● ● ● Social Proof Event Promotion Build a fanbase Search Engine Optimization
  9. 9. How to Measure Your Goals
  10. 10. Facebook Marketing “Front Porch Theory” - Perry Marshall When Selling meets Social. People don‟t come to Facebook looking to buy. Don‟t Sell Sell Sell. Edutainment = Entertain + Education
  11. 11. Facebook Continued Facebook Funnel: ● Grow a relevant audience utilizing your existing base + ads. ● Engage your fans with quality content. ● Hard sell to existing/loyal fans. Bonus: ● Host a sweepstakes to grow your email list
  12. 12. Twitter For Your Business Basics • • • • Exposure from an optimized profile Influence customer‟s relationship Engage and track ReTweets, Mentions, DMs, Hashtags etc. Bitly links, link builder
  13. 13. Twitter Continued Advanced (but not recommended)
  14. 14. LinkedIn ● ● ● ● ● ● Profile and Business Page Industry Expert Establish connections Publish Updates InMail Groups
  15. 15. Search Engine Benefts -> Instant Indexing and „Do-follow‟ linking
  16. 16. Social ROI Recap • Identify your Investment - money, resources, etc. • Identify your Return - branding, leads, emails, etc. • Track your Return/Goals - Google Analytics, Klout, Mention.net, social networks • Invest back into what‟s working - keep growing!
  17. 17. SPECIAL BONUS!
  18. 18. Digital Marketing Panel TOMORROW! Register for this workshop by signing up at : https://digitalpanel1017.eventbrite.com/ The first three people to register with code webinar100 will get a free ticket! Or email : events@ajaxunion.com
  19. 19. Questions & (hopefully) Answers! Type your questions into the chatbox and our experts will help answer them!
  20. 20. Need Help With Social Media? Find out more about Ajax Union: www.ajaxunion.com Or call us today: 718-569-1020

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