How To Leverage LinkedIn For Your Business

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  • 1. Welcome! Please take a seat… • Please ask questions • Post/comment on facebook.com/ajaxunion • Tweet @ajaxunion and at #AjaxSeminar • Follow up! events@ajaxunion.com
  • 2. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
  • 3. Joe Apfelbaum – Internet Marketing Guru Friend Joe on Facebook: facebook.com/joeapfelbaum Follow Joe on Twitter: @joeapfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
  • 4. Networking Strategy “A friendship founded on business is better than a business founded on friendship.” - John D. Rockefeller
  • 5. Linkedin Seminar Overview • • • • Facts Anatomy Optimize Strategy
  • 6. Why did LinkedIn Begin? • • • • • • • Reid Hoffman #229 Forbes 400 Source of Wealth: LinkedIn co-founder selfAge: 46 Marital Status: Married Books: The Start-up of You Education: Rensselaer Polytechnic Institute, University of Oxford, Stanford University
  • 7. LinkedIn Purpose Connecting the world's professionals to make them more productive and successful.
  • 8. LinkedIn Turns Eleven In 2014 Source: http://ourstory.linkedin.com
  • 9. LinkedIn History & Stats • LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. • LinkedIn operates the world’s largest professional network on the Internet with over 200 countries and territories. • Professionals are signing up to join LinkedIn at a rate of more than two new members per second. • Sixty-six percent of LinkedIn members are located outside of the United States. Source: http://press.linkedin.com/about
  • 10. LinkedIn Infographic Mashable…
  • 11. LinkedIn Infographic Linkedin.com
  • 12. Linkedin Seminar Overview • • • • Facts Anatomy Optimize Strategy
  • 13. LinkedIn Dashboard
  • 14. LinkedIn Profile
  • 15. LinkedIn Company Page
  • 16. Personal VS Company Account PERSONAL ACCOUNT •Ask questions • Prospect • Get interviews COMPANY ACCOUNT • Share company news • Get staff online • Hire new employees
  • 17. Top LinkedIn Features Which Features Do You Use Most? • • • • • • • • • • • LinkedIn Pulse Profiles, Skills Contacts and Connections LinkedIn Groups LinkedIn Jobs InMail – Sending messages via LinkedIn LinkedIn Companies LinkedIn Search and Advanced Search LinkedIn Events Mobile Application Connecting to Other Social Platforms
  • 18. But How Do These Stats Tie Into The Way That I Grow My Business?
  • 19. Linkedin Seminar Overview • • • • Facts Anatomy Optimize Strategy
  • 20. Optimize Your Profile What are the keywords people use to find your profile online? • • • • • • • • • • • Personalize Your URL Optimize Your Title Have a good photo! Create impressive summary & specialties Add positions and experience Add your websites Link to other social profiles Optimized your interests Show groups you want to show! Add your contact info.. Phone email etc. Make sure to use the right keywords
  • 21. And…Update Your Status! Login in daily and stay top-of-mind by updating your LinkedIn status.
  • 22. Get Endorsements and Recommendations • Update Your Status! Update Your Skills! Ask Your Connections for an Endorsement and Recommendation!
  • 23. LinkedIn Company Pages Many companies don’t have pages… • • • • • • • • Get Your Page Now… Optimize Overview Tab Use Call to Action Create Dialogue with updates. Showcase your products! Ask for recommendations to products. Use LinkedIn ads Page Stats!
  • 24. LinkedIn Company Pages Who is looking at your company page? • See the page views • View the visitor demographics • Review page clicks and visitors
  • 25. Join LinkedIn Groups What Groups Are You Part Of?
  • 26. Linkedin Seminar Overview • • • • Facts Anatomy Optimize Strategy
  • 27. Networking Strategy “It isn’t just what you know, and it isn’t just who you know. It’s actually who you know, who knows you, and what you do for a living.” -Bob Burg, Author of Endless Referrals
  • 28. Are you a Lion? What does a LinkedIn LION mean?
  • 29. Develop a Connection Strategy How many connections do you have? • • • • The more connections you have the more exposure you have. Are you a LION? (LinkedIn Open Networker) The Private Networker (Connect to people you know well) People you know.. People you would like to know. The connection strategy you choose will depend upon how you want to use LinkedIn. There is no right or wrong choice as long as your connection strategy supports the goals you have determined
  • 30. Use LinkedIn Search Use Filters To Really Drill Down http://www.linkedin.com/company/ajax-union
  • 31. LinkedIn Search Advanced People Search Use the OR, AND & NOT Boolean to really help you search like a Pro
  • 32. Bonus Tip: Get a LinkedIn Paid Account What a Paid Account Includes • • • • Send Messages Directly - InMails Access Profile Organizer View More Profiles In Search Access Who Viewed my Profile.. http://www.youtube.com/user/LinkedInMarketing
  • 33. Social Networking Strategy People don't like to be sold-but they love to buy. - Jeffery Gitomer
  • 34. LinkedIn VS Facebook B2B Which do you think is better for B2B?
  • 35. LinkedIn VS Facebook B2B
  • 36. LinkedIn VS Facebook B2B
  • 37. Seminar Recap • • • • LinkedIn Facts The Anatomy Of LinkedIn Optimize LinkedIn LinkedIn Strategies
  • 38. SPECIAL BONUS!
  • 39. 2014 Digital Marketing Panel Look for an email tomorrow morning for one complimentary seat to our digital marketing panel! For more events, visit www.ajaxunion.com/events
  • 40. What are your action items?
  • 41. Find out more about Ajax Union: www.ajaxunion.com Questions? Comments? Concerns?
  • 42. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444