0
Online Marketing Company
Find out more about Ajax Union:

www.AjaxUnion.com
Follow Us On Twitter:

twitter.com/ajaxunion
L...
Joe Apfelbaum | CEO
Friend Joe on Facebook:

facebook.com/JoeApfelbaum
Follow Joe on Twitter:

@JoeApfelbaum

Connect With...
A Holistic Approach to Online Marketing:
Turning Your Marketing Into Profit
Find out more about Ajax Union's services at:
...
Welcome!
• Please ask questions

• Post/comment on facebook.com/ajaxunion
• Tweet @ajaxunion and at #AjaxUnionSeminar
• Fo...
Today’s Agenda
Today We Will Go Over…
• Setting Your Online Marketing Goals
• An SEO Overview: How to Pick the Right Keywo...
Lessons from the Lower East Side
Setting Your Online Marketing Goals
“If you fail to plan, then you’re planning to fail.”
Be sure to prepare goals for your...
Common Questions for New Advertisers
What is my competitive
advantage?

How do I get my
website in the #1
position on Goog...
Online Marketing Gives You More Options
Tweet to us: #AjaxUnionSeminar
SEO is the process that allows search
engines to understand your website.
The Anatomy of a Search Results Page
Google AdWords Ads

Natural, Organic SEO
results
5 Steps To SEO Success
1) Research Your Competitors
2) Target The Right Keywords
3) Make Sure Those Keywords
Are On Your W...
Google AdWords

Tweet to us: #AjaxUnionSeminar
A Paradigm Shift
Traditional Advertising

Customers

Advertising Through Google
The Anatomy of a Search Results Page
Google AdWords Ads

Natural, Organic SEO
results
9 Ways AdWords Will JumpStart Your Business
1.
2.
3.
4.
5.
6.
7.
8.
9.

Get relevant traffic to your website.
Only pay whe...
How Can Remarketing Help My Business?
•
•
•
•

Follows visitors who have been to your site
Brings customers back to your p...
Content Optimization

Tweet to us: #AjaxUnionSeminar
Content Marketing
59% of B2B marketers rate blogs as the most
effective content marketing tactic.
Half the companies in th...
Where Can You Use Great Content?

Content for your company can be presented
in a variety of media, including:
• Blogging
•...
So You Have Content.
Now What?
Social Media

Tweet to us: #AjaxUnionSeminar
Social Media: Branding and Engagement
Social media can help you...
• Brand your business
– Demonstrate credibility
– Highl...
SM campaigns vs. "doing social media"
Step 1: Set Goals - What am I trying to accomplish?
• Generate sales/conversions (in...
SM campaigns vs. "doing social media"
Step 2: Define Strategy - How am I going to achieve my
goals?
• Pick your social net...
SM campaigns vs. "doing social media"
Step 3: Define Tracking - How can I measure the
success of my campaign?
• Figure out...
Email Marketing

Tweet to us: #AjaxUnionSeminar
Building An Email List: Email Marketing
•
•
•
•
•
•

Make sure your website has an opt-in registration to your join
your e...
Optimize Your Call To Action

• Eye-catching; first thing readers see
• Easy to understand
• Above-the-fold
• Link to the ...
Choose an ESP
Five Things to Consider When Choosing an Email Service Provider.
• Make sure the provider’s application is i...
Dissecting an Email Campaign Template
Video Marketing

Tweet to us: #AjaxUnionSeminar
Video Marketing Figures & Stats

YouTube is the second largest Search Engine!
• More than 1 billion unique users visit You...
Putting Video on Your Website
• Having videos on your
site helps improve your
conversion rate!
• Video Types and
Placement...
Product Videos on Your Website
• Having product videos is
great, but they need to
serve a purpose
• Ideas for product vide...
Check out GrowTime!
A web series where CEO Joe Apfelbaum talks about
business, marketing, and technology!

www.growtime.tv
Check Out Our YouTube Channel

http://youtube.com/ajaxunion
Tying it All Together: Final Thoughts
Each of these strategies is only one slice of the orange… use these
marketing strate...
Quick Recap
Today We Discussed…
• Setting Your Online Marketing Goals
• An SEO Overview: How to Pick the Right Keywords
• ...
SPECIAL BONUS!
Speed Networking on Tuesday 12/17
Look for an email tomorrow morning for one complimentary
seat to our speed networking bu...
Thank you!
Find out more about Ajax Union:

www.ajaxunion.com

What Strategies Are YOU
Going to Implement TODAY?
Find out more about Ajax Union: www.ajaxunion.com

Questions?
Comments?
Concerns?
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A Holistic Approach To Online Marketing: Turning Your Marketing Into Profit

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Ajax Union provides SEO, PPC Management, Social Media & Business Blogging, Email Marketing, Online PR, Reputation Management, Professional Online Video and Web Design and Development.

Our tireless battalion of experts sit in our NY office and can help your business get more traffic and sales at a lower cost than ever before.

Join hundreds of businesses that are already enjoying plans that offer no long term commitment. Just month to month.

When working with Ajax Union, you have Ownership. which means you own all the work we do for you. And because our work is transparent, we show you all the work that gets done so you can see the value.

Everything gets documented in a project management application and is completely trackable. Best of all, our marketing plans are extremely affordable.

Call us today 718-569-1020 or log on to http://www.AjaxUnion.com to learn why so many businesses choose Ajax Union!

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  • Welcome
    Your name, title, organization and relevant experience
    Schedule (set expectations for timetable)
    Goals for this classQ&A session
    For live classes - ask attendees to turn cellphones to vibrate
  • Before we can strategize ways to get our website found, it is helpful to understand how a search engine results page is organized.
    Keep in mind that this page may look different for different searchers based on factors like their geographic location, their search history, and their page settings.
    At the top, the searcher can type in a word or phrase. This is called a search query. Searchers type these words in to help find appropriate websites and webpages within those sites.
    Google will display the most relevant results it can, based on the keywords and information it has about the searcher.
    ***NOTE TO TRAINER - there are many varieties of Search Engine Results page. Please keep these slides up-to-date ***
  • There’s been a steady increase in searches for coupons since 2004, with searches predicted to increase in 2011.
    Customers are looking for ways to save both with online purchases and in stores.
  • Google AdWords succeeds because it delivers prospects to you at the precise moment they are looking for you.
    To directly compare: with traditional advertising, you have to search for your customers, but with AdWords, customers quite literally search for you!
    For example, if you are a Nashville based shop offering Poodle grooming, you might bid on the keyword “Poodle Groomer Nashville.” When a searcher types in that query, your ad may appear with the search results, connecting you to a prospect.
  • Before we can strategize ways to get our website found, it is helpful to understand how a search engine results page is organized.
    Keep in mind that this page may look different for different searchers based on factors like their geographic location, their search history, and their page settings.
    At the top, the searcher can type in a word or phrase. This is called a search query. Searchers type these words in to help find appropriate websites and webpages within those sites.
    Google will display the most relevant results it can, based on the keywords and information it has about the searcher.
    ***NOTE TO TRAINER - there are many varieties of Search Engine Results page. Please keep these slides up-to-date ***
  • Transcript of "A Holistic Approach To Online Marketing: Turning Your Marketing Into Profit"

    1. 1. Online Marketing Company Find out more about Ajax Union: www.AjaxUnion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
    2. 2. Joe Apfelbaum | CEO Friend Joe on Facebook: facebook.com/JoeApfelbaum Follow Joe on Twitter: @JoeApfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/Joe Apfelbaum
    3. 3. A Holistic Approach to Online Marketing: Turning Your Marketing Into Profit Find out more about Ajax Union's services at: www.AjaxUnion.com
    4. 4. Welcome! • Please ask questions • Post/comment on facebook.com/ajaxunion • Tweet @ajaxunion and at #AjaxUnionSeminar • Follow up! info@ajaxunion.com
    5. 5. Today’s Agenda Today We Will Go Over… • Setting Your Online Marketing Goals • An SEO Overview: How to Pick the Right Keywords • How To: Jumpstart Your Business With Google AdWords • Creative Content Marketing Strategies • Social Media: Branding and Engagement • Building An Email List: Email Marketing • Tell Your Story With Online Video
    6. 6. Lessons from the Lower East Side
    7. 7. Setting Your Online Marketing Goals “If you fail to plan, then you’re planning to fail.” Be sure to prepare goals for your holistic online marketing agenda, as well as individual strategy-related goals. What Are YOUR Online Marketing Goals?
    8. 8. Common Questions for New Advertisers What is my competitive advantage? How do I get my website in the #1 position on Google? How do I write a great ad? Which keywords should I use? What is my marketing budget? Which strategy should I focus on for my business?
    9. 9. Online Marketing Gives You More Options
    10. 10. Tweet to us: #AjaxUnionSeminar
    11. 11. SEO is the process that allows search engines to understand your website.
    12. 12. The Anatomy of a Search Results Page Google AdWords Ads Natural, Organic SEO results
    13. 13. 5 Steps To SEO Success 1) Research Your Competitors 2) Target The Right Keywords 3) Make Sure Those Keywords Are On Your Website 4) Get High-Quality Links 5) Measure Your Results And Optimize The High Price Of Shipping
    14. 14. Google AdWords Tweet to us: #AjaxUnionSeminar
    15. 15. A Paradigm Shift Traditional Advertising Customers Advertising Through Google
    16. 16. The Anatomy of a Search Results Page Google AdWords Ads Natural, Organic SEO results
    17. 17. 9 Ways AdWords Will JumpStart Your Business 1. 2. 3. 4. 5. 6. 7. 8. 9. Get relevant traffic to your website. Only pay when people come to your site Optimize for the keywords that convert Target people in your geographic area Customize your message Spend as much or as little as you like Banner advertising can tap into 80% of users Most effective return on ad spend Measurable ROI
    18. 18. How Can Remarketing Help My Business? • • • • Follows visitors who have been to your site Brings customers back to your page to complete an action Out of sight, out of mind Can target different ads for users who searched different products
    19. 19. Content Optimization Tweet to us: #AjaxUnionSeminar
    20. 20. Content Marketing 59% of B2B marketers rate blogs as the most effective content marketing tactic. Half the companies in the U.S. don’t have websites! Does Your Business Have a Content Strategy?
    21. 21. Where Can You Use Great Content? Content for your company can be presented in a variety of media, including: • Blogging • Articles • Press Releases • eBooks • Infographics • Case studies • How-to guides • Q&A’s “Marketing Is Impossible Without Great Content.”
    22. 22. So You Have Content. Now What?
    23. 23. Social Media Tweet to us: #AjaxUnionSeminar
    24. 24. Social Media: Branding and Engagement Social media can help you... • Brand your business – Demonstrate credibility – Highlight existing products/projects – Showcase customer service • Connect directly to decision makers • Having a Facebook, Twitter, etc. is essentially as important as having a website.
    25. 25. SM campaigns vs. "doing social media" Step 1: Set Goals - What am I trying to accomplish? • Generate sales/conversions (including in stores) • Boost fans/follows/connections/etc. • Brand your business • Collect email addresses for later marketing • Support SEO A social media campaign goes beyond tweeting your heart out or even designing a custom Facebook application. It is a goal-oriented, measurable strategy to boost your business via social networks. Running For Likes
    26. 26. SM campaigns vs. "doing social media" Step 2: Define Strategy - How am I going to achieve my goals? • Pick your social networks • Determine a marketing calendar and strategy • Itemize resources • Ad budget, time, cross promotions, professional help • Demographics, promotional ideas, tricks up sleeve
    27. 27. SM campaigns vs. "doing social media" Step 3: Define Tracking - How can I measure the success of my campaign? • Figure out what you are going to use and when you are going to check it • Tools of trade: Facebook Insights, Google Analytics, website's backend, Email Service Provider
    28. 28. Email Marketing Tweet to us: #AjaxUnionSeminar
    29. 29. Building An Email List: Email Marketing • • • • • • Make sure your website has an opt-in registration to your join your email list Ask for a co-sponsored email from an online content site Get leads from lead directories and databases Use sites like LinkedIn, JigSaw, Lead411 and other lead directories to find leads Manage a template email that your sales team can use to send to contacts found in lead directories. Should you buy a list?
    30. 30. Optimize Your Call To Action • Eye-catching; first thing readers see • Easy to understand • Above-the-fold • Link to the proper landing page • Have a simple registration form
    31. 31. Choose an ESP Five Things to Consider When Choosing an Email Service Provider. • Make sure the provider’s application is intuitive and easy to use. • Research ESP prices so you can accurately estimate your costs. • Can you keep your send lists organized and maintained through your account? Find out! • Will they manage responses, remove opt-outs from future lists, and provide tracking reports? • What type of lead nurturing software do they offer so that you can manage contacts as they move through your email marketing and into your sales cycle? WE RECOMMEND:
    32. 32. Dissecting an Email Campaign Template
    33. 33. Video Marketing Tweet to us: #AjaxUnionSeminar
    34. 34. Video Marketing Figures & Stats YouTube is the second largest Search Engine! • More than 1 billion unique users visit YouTube each month • Over 4 billion hours of video are watched each month on YouTube • 72 hours of video are uploaded to YouTube every minute “People spend 20 seconds on video.”
    35. 35. Putting Video on Your Website • Having videos on your site helps improve your conversion rate! • Video Types and Placement: – General company video – perfect for homepage! – Product videos – specific product pages – Fun videos – great for an ‘About Us’ page
    36. 36. Product Videos on Your Website • Having product videos is great, but they need to serve a purpose • Ideas for product videos: – More views and angles of a product – Instructional/how-to video for the product – Testimonials/reviews about the product from past customers WATCH: http://www.youtube.com/watch?v=nFeb6YBftHE Orabrush: From Startup To Wal-Mart
    37. 37. Check out GrowTime! A web series where CEO Joe Apfelbaum talks about business, marketing, and technology! www.growtime.tv
    38. 38. Check Out Our YouTube Channel http://youtube.com/ajaxunion
    39. 39. Tying it All Together: Final Thoughts Each of these strategies is only one slice of the orange… use these marketing strategies in conjunction with one another for faster, more effective results! • • • • • • • Email Marketing Social Media Blogging Online PR Google AdWords Video Marketing Much, Much More!
    40. 40. Quick Recap Today We Discussed… • Setting Your Online Marketing Goals • An SEO Overview: How to Pick the Right Keywords • How To: Jumpstart Your Business With Google AdWords • Creative Content Marketing Strategies • Social Media: Branding and Engagement • Building An Email List: Email Marketing • Tell Your Story With Online Video
    41. 41. SPECIAL BONUS!
    42. 42. Speed Networking on Tuesday 12/17 Look for an email tomorrow morning for one complimentary seat to our speed networking business mixer! For more events, visit www.ajaxunion.com/events
    43. 43. Thank you! Find out more about Ajax Union: www.ajaxunion.com What Strategies Are YOU Going to Implement TODAY?
    44. 44. Find out more about Ajax Union: www.ajaxunion.com Questions? Comments? Concerns?
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