Media Evaluation Question 1 ‘In what ways does your product use, develop or challenge forms and conventions of real media products?’ Ella Harding
How my music magazine usesconventions of ‘Top of the Pops’ magazine… Both my magazine and the ‘Top of the Pops’ magazine are very bold and colourful. My magazine also uses components that attract a young female audience such as the cover lines used because they involve both fashion and boys; common interests of young teenage girls. My model and the group used on the existing magazine both look happy rather than serious. This is also in order to attract the target audience. I also made sure that all of my cover lines were to the left(as you look at it), to enable consumers to be able to see what’s inside the magazine before even picking it up. This is a common convention found with existing magazines.
My contents page and theexisting magazine’scontents page both usevery girly colours again toattract the targetaudience. They both alsouse a few pictures otherthan the artist/s on thefront cover, this is good toshow variety to theconsumer. My musicmagazine and the existingmusic magazine both usedifferent sizes ofnumbering to highlightthe main pages of themagazine. I have also putmy pages under particularheadings, which I wasinspired to do byresearching other ‘Top ofthe Pops’ magazines.
My music magazine double-page spread continues to follow the colour scheme of the rest of my magazine which is a component ofthe existing music magazine ‘Top of the Pops’. Both my magazine and the existing one uses an interview in the double-page spread.Apart from those points, my music magazine is pretty different to the existing music magazine, I haven’t used the samecomponents of this particular ‘Top of the Pops’. My double-page spread also uses quotes from the interview in and around theactual text. This is a convention that’s used in most informal articles.
How my music magazine develops conventions of ‘Top of the Pops’ magazine… I have made my music magazine less busy because I wanted the focus of the front cover to be on the artist and the name of the magazine. Unlike the ‘Top of the Pops’ magazine, I have left the background white and used splashes of colour to prevent the cover from looking boring. The colours I have used on my front page clash with each other whereas the existing music magazine’s front cover uses colours that are complimentary to each other. I hoped that using clashing colours would make the front cover more eye- catching and unique.
The development I realised I had madewhen I analysed my music magazineagainst this issue of ‘Top of the Pops’ wasthat my contents page includes a columnby the editor. I think this is an improvementto the magazine because it shows that theeditor cares about how the audienceconsumes the product.
What I have developed in my double-page spread from the usual forms of music magazines is the colour of the images I have taken.When I researched ‘Top of the Pops’ magazines I realised that a lot of them only used colour images on the double-page spreads. Iwanted to make mine unique and therefore decided to use one black and white image and three smaller colour images. Comparedto this particular double-page spread, taken from ‘Top of the Pops’ magazine, I have made the layout of mine slightly different too.The existing music magazine has placed the images at the top of the pages and text underneath. I placed the images to the sides andwrote across the middle of the double-page.
How my music magazine changesconventions of ‘Top of the Pops’ magazine… My music magazine has changed a few conventions of a typical existing music magazine. For example, my magazine doesn’t have the artist on the front cover taking up the whole background. I wanted the background to be plain so that the cover lines would catch the attention of the consumer. I also changed the usual convention found in existing magazine that is to make the main cover line stand out the most. I did make sure that my main cover line used the largest font size but, I didn’t want it to take over the front cover because I already used a picture of the main star of the magazine on the front. I thought this made it obvious who this music magazine was going to be focused around so, there was little need to make my main cover line anymore bold.
My music magazine changed a verycommonly used component found in alltypes of magazines. My contents pagedoesn’t include an annotated picture ofthe front cover. I decided not to use thisbecause I wanted to add in a box fromthe editor. If I had used both that an theannotated front cover, I would have hadvery limited space for the rest of mycontents. I also thought that thisannotation made the magazine look alittle less sophisticated and to attractthe higher end of my target audience, Ineeded to add in components ofsophistication. I thought that by addingthe box from the editor, it made mycontents page look less child-like.
My music magazine’s double-page also changes conventions used in existing music magazines. I tried to tone down the bold coloursfor these pages because I didn’t want my magazine to look too over-whelming. However, this ‘Top of the Pops’ magazine has bright,colourful pages throughout which maybe lowers the target audience. I think that this change made to my double-page spread makes itmore appealing to an older audience. The use of monochrome colours against the hot pink looks informal but sophisticated which isquite unique to other music magazines as well as my front cover and contents page. I think this change still entices the same targetaudience because it still includes the ‘Pop’ genre within it.