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Strategy vs. Tactics


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Strategy vs. Tactics …

Strategy vs. Tactics

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  • 1. Good strategy is not without its challenge. FOUR MYTHS OF STRATEGY Myth No. 1: Content Is King Myth No. 2: Consensus Equals Success Myth No. 3: Exclusion Is Efficient Myth No. 4:Communication Creates Commitm
  • 2. Habit #5 Habit #1 I like to have a number of Have clear goals success mantras; Habit #2 Habit #6 Be a constant learner, change Be Fit. and evolve as required. Habit #3 Habit #7Sense of urgency wins. Study time management Habit #4 Habit #8 Set a pace that you can Nurture a network. maintain forever. Habit #9 Fail often, fail fast, fail cheap.
  • 4. Most executives believe that if you get the content of your strategy right, thesuccess of that strategy is a foregone conclusion. They assume that thesubstance of the strategy must be composed of realistic objectives and themost accurate and valid information.In their quest to create a strategy that can credibly stand up to the scrutiny ofthese criteria — and senior management approval — companies often employoutside experts, such as consulting and marketing firms, to analyze, researchand benchmark their industry, competitors and markets. In addition, they usetools such as a SWOT (strengths, weaknesses, opportunities and threats)analysis to help create objectives that address both the past performance andcurrent circumstances of the company. Sounds reasonable. And therein lies theproblem.
  • 5. In the eyes of many leaders, the ultimatelevel of buy-in for a strategic plan is simplyconsensus. The belief behind this myth isthat if everyone feels pretty good about theplan and has no strong objections, it’sabout the best that can be hoped for.
  • 6. The typical strategic planning process is an exclusive affair. Executivesoften believe that the fewer people involved in the process, the easier it willbe. As such, they often limit participation to a small group of business unitheads or the strategy development group.
  • 7. Town halls, road shows, all-hands meetings and webinars are all popular vehiclesfor spreading the word and gaining buy-in once the strategic plan has beencrafted. Most senior executives will tout these communication efforts as a criticalstep in helping the organization understand what the strategy means and whatrole each person plays in bringing it to fruition.But while these types of events can generate a significant amount of energy andexcitement, they also contain serious pitfalls that can lead to cynicism rather thancommitment.One of these pitfalls is the mistaken belief that employees are empty vessels, justwaiting for the word from above about where the company is headed and whatthey should be doing to help it get there.Far from being empty, people are already full. They’re full of frustrations anddisappointments about what executives have said they were going to do in thepast and what they actually did. They’re full from promises made and not kept andfrom accepting requests to get involved in a company strategy and then beingignored when times got tough.
  • 8. Habit #1Have clear goals The clearer you know where you want to go and what your goals are, the more likely you are to get there. Have a vision. Everything happens first in the mind.
  • 9. Habit #2Be a constant learner, changeand evolve as required. This means attending seminars,reading, and listening to audio books. Bymaking learning a habit, this could beone of your competitive advantages.
  • 10. Do it now; have a propensity for action; make decisions quickly. I have found in business that the successful people are those who have a huge sense ofurgency. They always want to getit done sooner and now cultivates the habit of doing it now.
  • 11. you need to figure out what gives you strength and energy.
  • 12. Habit #5Success Mantras;Get your head in the gameSteady your reactions. Narrow your objectives. Know and stick to your moral compass.
  • 13. Habit #6Be Fit. fitness gives energyand energy is what allows us to get things done.
  • 14. Habit #7Study time management. OK - aplug for my ebook, book and cd. We all have the same amountof time; it is a matter of how weuse it and how much we getdone.
  • 15. Habit #8Nurture a network. Reviewing the address book,keeping in touch with people andtrying to add value to them. Themore we nurture this company,the more we can get things done.
  • 16. Habit #9Fail often, fail fast, fail cheap. In order to move forward,sometimes we have to fail.Dont let failure stand in theway of trying to move forward.You are not a failure if you fail;you are a failure if you don’t try.
  • 17. Think about and decidewhat your success habitswill be. Today is the first day of the rest of your life.