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HaoLED Introduction

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Transcript

  • 1. Company Overview — The Optimized Supply Chain Solutions
  • 2. Table of contents
    • Demand from the industry
    • Who we are
    • What we do
    • Our business
    • Global coverage
    • Major activities
    • Channels and Clients
  • 3. Demand from the industry
  • 4. Increasing demand for LED Lighting Applications
  • 5. The threat for mass adoption for SSL Quality issues
  • 6. Confusion of “Made in China”
    • ??? Manufacturers (Chips, LEDs and Lightings)
    • Fast adoption -- “10 cities 10000 lamps” program
    • The place for “World Factory” again?
    • Low cost -- all conventional lighting are made in China
    • Supply chain – components and parts
    • Sounds a good idea
    • But
    • Quality problem
    • Uncertainties
  • 7. The bottle neck Buyer Importer Exporter Manufacturer Standardization Testing & Quality Assurance
  • 8. Who we are
  • 9. About HaoLED
    • Hao means Excellent
    • A young and dynamic company
        • Officially started since July 2010
        • Global presence in shortest timeframe
        • Headquartered in Guangzhou - China
        • Covered North America, Latin America, Europe, ASEAN and China
    • Develop and install global solutions for LED
        • Sourcing services along the complete supply chain
        • Testing and Inspection services to enhance quality assurance
    • Start from standardization, testing and measurement
    • Testing facilities in Guangzhou and Shanghai
    • Situation today : commercial deployment started
  • 10. Our mission
    • To understand our customers needs and act proactively generating full impact solutions by developing an engine for technology development, quality assurance and trading .
  • 11. Our vision
    • Create state of the art LED solutions for the global market and thereby to lead the lighting revolution.
  • 12. What we do
  • 13. What we do
    • Focus on LED, Solid State Lighting and Energy Efficient Lighting industry
    • Covers lighting products, critical components and materials
    • Aim to international channel development
    • Innovative business model.
    • Tailor-made technical solution
    • Deep understanding to the whole supply chain
    • Address Marketability issues
    • Import and transfer advanced technology
  • 14. Our business
  • 15. The revolution of Supply Chain Solution for LED/SSL
  • 16. Our capability for Regulations and compliance (US market) Authority Industry Stakeholder
  • 17.
    • Revolutionary, creative and high quality lighting systems
    • Wide variety of interior and exterior applications,
    • As an Innovator
    • As an Integrator
    • Commercial and industrial applications
    • Residential applications.
    • Municipalities, utilities and ESCOs
    The HaoLED Lighting Solutions
  • 18.
    • Safety
    • EMC
    • Energy Efficiency
    • Optics performance
    • Reliability Analysis
    • Failure Analysis
    • Material Analysis
    • RoHS/REACH
    • International Market Access
    • Product inspection
    • Factories audits
    Testing and Inspection Services
  • 19. Our strategy
  • 20. Our Strategy
      • To be the technology leader in this growing market
      • To convince existing companies equipped with classical lighting systems, to move to LED based technology
      • To work with partners on larger clients.
      • To develop the market, through new innovative concepts.
      • To maintain a high level of R&D in order to keep our technological advance, through co-operation with manufacturers and experts.
      • To lobby and « evangelize » Public Authorities (local and national).
  • 21. What differentiate our solution?
      • Own laboratories based on standards
      • to supervise and guaranty the quality for our clients.
      • Innovative business model,
      • based on proven solutions from other market areas.
      • Open for additional services not tied to a single solution.
      • the experts provides the basis for further services.
      • Provide additional revenues and reduce existing operating costs
      • for our clients that want to benefit from lower labour cost in Asia
  • 22. Supply Cycle: (EFFECTIVE & EFFICIENT SYSTEM RIGHT UPTO POINT OF USE) (RATIONAL PRESCRIPTION PREVENT WASTAGE) STANDARD, REGULATION, SPECIFICATION, POLICY & LEGAL FRAMEWORK PROCURE USE SELECTION DISTRIBUTE
  • 23. Advantage of HaoLED
    • The international buyers and importers hesitate to buy LED products from China
    • The risk of procurement and uncertainty of quality
    • They are approached by a lot of Chinese manufacturers and exporters with aggressive pricing
    • We will provide solutions and recommendations
    • State-of-the-art testing facilities in Guangzhou and Shanghai
    • The importance of quality assurance procedures and the challenges of partnering with Chinese manufacturers
    • Deep understanding about the quality
  • 24. Case Study – USA market
    • New players – IES SALC
    • Hotter than Europe !?
    • New regulations ( Safety requirements, Energy Star, Lighitng facts, FTC Label, Dseignlights Consortium…)
    • Penalty to Non-compliant companies
    • Capital and investment
    • “ Made in China” vs “Made in USA”
  • 25. American ways – Labeling system DOE Label FTC Labels
  • 26. Our coverage
  • 27. So, How?
  • 28. About the Founder -- Paul Nie
    • Paul is the founder and CEO of HaoLED
    • Over 15 years of experiences in manufacturing, quality assurance, product testing and product certification.
    • General Manager for Intertek SC China from 2000 to 2007
    • Built up the presence of ETL in China from scratch.
    • Vice President of CTI from Mar 2007 to Jun 2010
    • Established the E&E Division and became the largest agent for UL
    • Built up the1 st NVLAP assessed laboratory according to SSL standards (LM79/80).
    • General Manager of DEKRA CTI from Mar 2008 to Jun 2010
    •  Setup a Joint Venture between DEKRA and CTI, for product certification like GS, CE and CB.
  • 29. About the Co-Founder – Topy Li
    • Topy is the co-founder and COO of HaoLED
    • Over 12 years of experiences in sales, marketing, quality assurance, product testing and product certification.
    • Sales Manager for Intertek China from 2000 to 2007
    • Built up the presence of ETL in China from scratch.
    • Director of E&E at CTI from Mar 2007 to Jun 2010
    • Established the E&E Division and became the largest agent for UL
    • Built up the1 st NVLAP assessed laboratory according to SSL standards (LM79/80).
  • 30. About Dr. Michael Koch
    • Dr. Michael Koch is the Chief Representative of HaoLED Europe
    • Based in Stuttgart, Germany
    • Over 20 years of experience in different business areas such as Business development, Design, Engineering, Integration, Manufacturing, product testing and product certification
    • Management experiences in various positions such as member of senior management team of the optical network group of Alcatel USA, founder and Managing director of mm-lab GmbH or head of the Certification body of DEKRA Certification.
  • 31. About HaoLED Team
    • Professional skills in solid state industry as well product certification and testing, inspection
      • Product experts for LED lighting and lighting in general
      • International marketing and sales experts
      • Experts in the logistic and shipment
      • Experts in inspections and quality assurance
      • Carrier grade reliability (process know how)
      • Business development and market intelligence
      • Multinational team with wide range of international experiences
  • 32. Major activities
  • 33. Conference and exhibitions
    • CES, Jan 2011, Las Vegas, USA -- Exhibitor
    • Strategies in Light, Feb 2011, Santa Clara, USA -- Speaker
    • Lightfair, May 2011, Philadelphia, USA -- Exhibitor
    • SIL HK, May 2011, Hongkong -- Speaker
    • SIL Japan, Sep 2011, Japan, -- Speaker
    • SIL Europe, Oct 2011, Milan, Italy -- Speaker
  • 34. Channels and clients
  • 35. Our Channels
    • Utilities
    • Market Dept
    • Standard Organization
    • Regulatory Bodies
    • Municipalities
    • Political influence
    • Tax oversight
    • Consulting engineers
    • DOT’s
    • Developers
    • Building Owners
    • Reps
    • Com&Ind reps
    • Power/Energy reps
    • Direct Manuf. reps
    • Emerging companies
    • ESCO’s
    • Energy Consultants
    • Distributors
    • Contractors
    • Specifiers
    • Show rooms
    • Architectures
    • Retailers
    • Department Stores
    • Wholesale
    • Home improvement
    • Discounters
    • Grocery stores
    • Online stores
    • Importers
    • Exporters
    • Sourcing agents
    • Direct sourcing
  • 36.
    • Paul Nie
    • Founder and CEO, HaoLED Technology
    • TEL: +86 20 6182 5253
    • FAX: +86 20 6196 8925
    • Mobile: +86 139 2225 3396
    • E-mail: [email_address]
    • Website: www.haoled.com