Beauty Amidst the Bytes_ Unearthing Unexpected Advantages of the Digital Wast...
CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM
1. Management of Information Systems (MIS 301)
Final Presentation- Spring 2014
Prepared By:
Ahellah Alkhateeb LBG 043
Rehad Bakhaider OBG013
Haya Alkhraiji KAG043
Instructor: Ms. Magda Attia
3. CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM:
Is a system that entails the sales and services with customers; it is
used to manage business customers and clients’ contacts. CRM
also allows companies to:
1. Gain profit.
2. Attracting customers and clients
4. Technology Impact on CRM:
CRM provides their clients with a customer service data to assist
them in knowing what product or services their customers
desire.
Applying CRM System:
Proponents of customer relationship management believe that it
is more cost effective to service
and retail professionals
to increase profitability.
5. ABOUT SUGARCRM:
• Great flexibility and freedom to build out integrations on their own.
• Affordable solutions in which they experience many feature.
• Sugar Professional CRM simplifies how a company can organize and
track individuals, corporations, or sales opportunities.
6. SugarCRM Technology is divided into four deployment
models, which are:
• Sugar On Demand, hosted in the SugarCRM cloud.
• Being installed onsite behind a firewall.
• SugarCRM as a business partner host the solution for them.
• Availability of SugarCRM in public cloud.
Customer Focus:
Small and midsized organizations, large enterprises, and government
organizations.
7. SugarCRM Key Features:
• Sales Force Automation
• Marketing Automation
• Customer Support
• Global
• Mobile CRM
• Social CRM
• Reporting
• Email CRM Integration
• Project and Activity Management
8. ABOUT COCA-COLA ENTERPRISE:
• The world's largest marketer, producer, and distributor of
Coca-Cola products.
• It is retail and consumer industry.
• They use integration system and application of E-commerce,
with Sugar on-site deployment.
• They explode a wide visibility for managers and distributors.
9. • Global solution by combining CRM, E-commerce, and
logistics in a systematize package.
• Optimizing and driving new distribution channels and
increasing their records and orders.
• On-demand CRM solution with e-commerce engine, and
logistics platform.
10. ADVANTAGES:
• Marketing activities and customer support activities
• Identify Customers
• Loyalty: ensures enhanced productivity by the customer’s loyalty.
• Keeping Track of Customers
• Enhanced Customer Service
• Improved Sales and Marketing Tactics
11. DISADVANTAGES:
• Resentment: Many employees disagree with change.
• A Learning Curve: take the time out to learn the system.
• Bad Use of The System
• The email marketing tools are not intuitive and can feel clumsy to
use.
• Requires technical resources and know-how for in-house
customizations, making it a potentially complicated process.
