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Semiotika Semiotika Presentation Transcript

  • Pengantar Semiotika Grace Swestin Universitas Kristen Petra
  • Hari ini (4-3-2008)
    • Lanskap teori komunikasi
    • Tempat semiotika dalam teori komunikasi
    • Semiotika: definisi
    • Semiotika: konsep-konsep pengantar
      • Jakobson’s model of communication
      • Codes
      • Anchorage (Roland Barthes)
    • Order of signification
    • Semiotika: konsep-konsep kunci
  • Komunikasi dan Teori Komunikasi
    • Komunikasi: transmisi informasi dari satu pihak ke pihak yang lain
    • Ilmu komunikasi adalah bidang ilmu yang relatif baru
    • Maksim Laswell merupakan definisi : who says what to whom with what effect
    • Teori komunikasi: berfungsi untuk menggambarkan dan menjelaskan komunikasi
  • Lanskap Teori Komunikasi Communication Speech/ interpersonal communication Mass communication
  • COMMUNICATION RESEARCH Intercultural/ international communication Small group communication Communication technology Policy/legal studies of communication Telecommunication etc
  • Traditions of Communication Theory (Robert Craig)
    • Rhetorical
    • Semiotic
    • Phenomenological
    • Cybernetics
    • Sociopsychological
    • Sociocultural
    • These traditions tend to reinforce one another. Each is also divided against the others but all are cohesive approaches to describing communication behavior.
    • Definition
    • Semiotics studies media content and analyzes meaning in communication.
    • Semiotics is basically defined as a theory of signs .
    • It studies the processes of meaning making and seeks to break the code of non-verbal meaning that resides in the structure of communication.
    • The goal of semiotics is to explain visual signs, i.e. to explain visual signs and how they perpetuate (or not) the dominant cultural values.
    • Introductory concepts
    • Roman Jakobson’s model of communication
    • Codes
    • Anchorage (Roland Barthes)
  • Jakobson’s Model of Communication Addresser Addressee Message Context Contact Code
  • Codes
    • Codes: Objects, symbols or practices with generally agreed upon (consensual) meanings.
    • Codes and communication:
      • Every form of communication has its own systems of codes--objects, symbols, practices with consensually agreed upon meanings
      • Codes are learned.
      • Codes change as society changes
      • Different societies have different norms or conventions of codes
      • It is not about truth. It is about consensus.
  • Non-verbal codes (Michael Argyle)
    • Facial Expression
    • Gaze
    • Bodily Posture
    • Bodily Contact
    • Spatial Behavior
    • Clothes and Appearance
    • Non-verbal aspects of speech
  • Anchorage (Roland Barthes)
    • Anchorage: the process of affixing meanings. In the context of the mass media, anchorage can be referred to as the process by which preferred meanings are encoded in various media texts.
    • Concepts involved in anchorage:
      • Denotation: What the image is.
      • Connotation: What the image means.
      • The Polysemic Nature of Images: They are endowed with multiple, equally valid meanings
    • Key concepts
    • Meaning resides in the structure of communication
    • SIGN = Signifier + Signified
  • Order of signification
    • 1st Order of Signification: Denotation
    • 2nd Order of Signification: Connotation / Context and Association
    • MYTH: Connotations passed off as denotations; as natural.