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    Semiotika Semiotika Presentation Transcript

    • Pengantar Semiotika Grace Swestin Universitas Kristen Petra
    • Hari ini (4-3-2008)
      • Lanskap teori komunikasi
      • Tempat semiotika dalam teori komunikasi
      • Semiotika: definisi
      • Semiotika: konsep-konsep pengantar
        • Jakobson’s model of communication
        • Codes
        • Anchorage (Roland Barthes)
      • Order of signification
      • Semiotika: konsep-konsep kunci
    • Komunikasi dan Teori Komunikasi
      • Komunikasi: transmisi informasi dari satu pihak ke pihak yang lain
      • Ilmu komunikasi adalah bidang ilmu yang relatif baru
      • Maksim Laswell merupakan definisi : who says what to whom with what effect
      • Teori komunikasi: berfungsi untuk menggambarkan dan menjelaskan komunikasi
    • Lanskap Teori Komunikasi Communication Speech/ interpersonal communication Mass communication
    • COMMUNICATION RESEARCH Intercultural/ international communication Small group communication Communication technology Policy/legal studies of communication Telecommunication etc
    • Traditions of Communication Theory (Robert Craig)
      • Rhetorical
      • Semiotic
      • Phenomenological
      • Cybernetics
      • Sociopsychological
      • Sociocultural
      • These traditions tend to reinforce one another. Each is also divided against the others but all are cohesive approaches to describing communication behavior.
      • Definition
      • Semiotics studies media content and analyzes meaning in communication.
      • Semiotics is basically defined as a theory of signs .
      • It studies the processes of meaning making and seeks to break the code of non-verbal meaning that resides in the structure of communication.
      • The goal of semiotics is to explain visual signs, i.e. to explain visual signs and how they perpetuate (or not) the dominant cultural values.
      • Introductory concepts
      • Roman Jakobson’s model of communication
      • Codes
      • Anchorage (Roland Barthes)
    • Jakobson’s Model of Communication Addresser Addressee Message Context Contact Code
    • Codes
      • Codes: Objects, symbols or practices with generally agreed upon (consensual) meanings.
      • Codes and communication:
        • Every form of communication has its own systems of codes--objects, symbols, practices with consensually agreed upon meanings
        • Codes are learned.
        • Codes change as society changes
        • Different societies have different norms or conventions of codes
        • It is not about truth. It is about consensus.
    • Non-verbal codes (Michael Argyle)
      • Facial Expression
      • Gaze
      • Bodily Posture
      • Bodily Contact
      • Spatial Behavior
      • Clothes and Appearance
      • Non-verbal aspects of speech
    • Anchorage (Roland Barthes)
      • Anchorage: the process of affixing meanings. In the context of the mass media, anchorage can be referred to as the process by which preferred meanings are encoded in various media texts.
      • Concepts involved in anchorage:
        • Denotation: What the image is.
        • Connotation: What the image means.
        • The Polysemic Nature of Images: They are endowed with multiple, equally valid meanings
      • Key concepts
      • Meaning resides in the structure of communication
      • SIGN = Signifier + Signified
    • Order of signification
      • 1st Order of Signification: Denotation
      • 2nd Order of Signification: Connotation / Context and Association
      • MYTH: Connotations passed off as denotations; as natural.