3 M Final
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3 M Final 3 M Final Presentation Transcript

  • 3M
    Pam Hightower
    Devaughn Jackson
    Matt Sloan
    Elitsa Voeva - Kolev
  • 3M - created in 1902 – to make sandpaper
    First truly innovative product (masking tape) came out of being on site at an auto-shop
    Break tradition of excess management in the invention process – seed money
    Reflective Tint
    Introduce unique aspects of company:
    15% rule, Tech forum, Carlton Society, Challenge 81
    Great Depression
    Foreign Policy with Innovation
    History
  • Functional Strategy
    1
    2
  • Differentiation- staying on the edge of the Frontier Curve
    Patient Money
    Business Strategy
    Cost Leadership
    Differentiation
  • Related Diversification- one great product can parent thousands
    First to use Profit Centers approach for each Business Unit
    Maintained Centralized R&D, HR, Finance
    Added Centralized Sales in 1992
    Technical Forum of 1951 is used every
    year to cross pollinate ideas and
    spur new businesses
    Corporate Strategy
  • A Progression through the chart
    1- International- Export
    2- Assess the market
    Repackage exports to meet economy- Globalization
    Begin research and manufacturing based on local resources- Localization
    3- Transnational- the GOAL
    Global Strategy
    Transnational
    Globalization
    Pressure for price responsiveness
    Localization
    International
    Pressure for local responsiveness
  • MAIN INDUSTRY
    New Technology Development
    6 SUB INDUSTRIES:
    Health Care
    Industrial and Transportation
    Display and Graphics
    Consumer and Office
    Electro and Communications
    Safety, Security, and Protection services
    Business Description
  • Porter’s 5 Forces
    • INTENSITY of RIVALRY
    • Main Industry: LOW
    • Sub industries: MODERATE
    • THREAT OF NEW ENTRANTS
    • Main Industry: LOW
    • Capital Intensive
    • Sub Industries:HIGH
    • Segmented Industries
  • BARGAINING POWER OF BUYERS
    Main Industry: LOW
    Sub Industries: LOW
    BARGAINING POWERS OF SUPPLIERS
    Main Industry: LOW
    3M provides the R&D
    3M can buy raw materials from various suppliers around the world
    Sub Industries: LOW
    The industry is segmented
    Porter’s 5 Forces
  • Porter’s 5 Forces
    THREAT OF RIVALS
    Rivalry is based on:
    New Product Development
    Commercialization
    Competitors
    Honeywell
    General Electric
    DuPont
    Johnson & Johnson
    Main Industry: LOW
    Sub Industries: HIGH
  • SWOT Analysis
  • How to increase Shareholder’s Value?
    Alternative #1- Increase brand recognition through intensive marketing.
    Alternative #2- Continue to increase global their global presence; invest heavily into emerging markets.
    We recommend that 3M choice Alternative #2
    Recommendations
  • Reasons for Alternative #2
    Excellent Growth Opportunities
    3M has Internal Strengths; which will help ensure success
    Management, Employees, and work culture
    Distinctive Competences
    Research and Development
    Customer Responsiveness
    Pathfinder and Acceleration Programs
  • Questions