3 M Final
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    3 M Final 3 M Final Presentation Transcript

    • 3M
      Pam Hightower
      Devaughn Jackson
      Matt Sloan
      Elitsa Voeva - Kolev
    • 3M - created in 1902 – to make sandpaper
      First truly innovative product (masking tape) came out of being on site at an auto-shop
      Break tradition of excess management in the invention process – seed money
      Reflective Tint
      Introduce unique aspects of company:
      15% rule, Tech forum, Carlton Society, Challenge 81
      Great Depression
      Foreign Policy with Innovation
      History
    • Functional Strategy
      1
      2
    • Differentiation- staying on the edge of the Frontier Curve
      Patient Money
      Business Strategy
      Cost Leadership
      Differentiation
    • Related Diversification- one great product can parent thousands
      First to use Profit Centers approach for each Business Unit
      Maintained Centralized R&D, HR, Finance
      Added Centralized Sales in 1992
      Technical Forum of 1951 is used every
      year to cross pollinate ideas and
      spur new businesses
      Corporate Strategy
    • A Progression through the chart
      1- International- Export
      2- Assess the market
      Repackage exports to meet economy- Globalization
      Begin research and manufacturing based on local resources- Localization
      3- Transnational- the GOAL
      Global Strategy
      Transnational
      Globalization
      Pressure for price responsiveness
      Localization
      International
      Pressure for local responsiveness
    • MAIN INDUSTRY
      New Technology Development
      6 SUB INDUSTRIES:
      Health Care
      Industrial and Transportation
      Display and Graphics
      Consumer and Office
      Electro and Communications
      Safety, Security, and Protection services
      Business Description
    • Porter’s 5 Forces
      • INTENSITY of RIVALRY
      • Main Industry: LOW
      • Sub industries: MODERATE
      • THREAT OF NEW ENTRANTS
      • Main Industry: LOW
      • Capital Intensive
      • Sub Industries:HIGH
      • Segmented Industries
    • BARGAINING POWER OF BUYERS
      Main Industry: LOW
      Sub Industries: LOW
      BARGAINING POWERS OF SUPPLIERS
      Main Industry: LOW
      3M provides the R&D
      3M can buy raw materials from various suppliers around the world
      Sub Industries: LOW
      The industry is segmented
      Porter’s 5 Forces
    • Porter’s 5 Forces
      THREAT OF RIVALS
      Rivalry is based on:
      New Product Development
      Commercialization
      Competitors
      Honeywell
      General Electric
      DuPont
      Johnson & Johnson
      Main Industry: LOW
      Sub Industries: HIGH
    • SWOT Analysis
    • How to increase Shareholder’s Value?
      Alternative #1- Increase brand recognition through intensive marketing.
      Alternative #2- Continue to increase global their global presence; invest heavily into emerging markets.
      We recommend that 3M choice Alternative #2
      Recommendations
    • Reasons for Alternative #2
      Excellent Growth Opportunities
      3M has Internal Strengths; which will help ensure success
      Management, Employees, and work culture
      Distinctive Competences
      Research and Development
      Customer Responsiveness
      Pathfinder and Acceleration Programs
    • Questions