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Healthcare marketing workshop preview

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Glimpse into healthcare marketing and the factors governing the same.

Glimpse into healthcare marketing and the factors governing the same.

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  • 1. Health Co nn ect Healthcare Marketing Workshop Building Sustainable Practices that grow your healthcare business
  • 2. Wellness Wheel Healthcare & Wellness - from Diet to Lifestyle Management
  • 3. Brands are increasingly opting health & wellness as their core offerings
  • 4. Gone in 60 secs Healthcare Marketing Quiz
  • 5. This hospital will get rebranded as a Fortis Group hospital
    • Shri Ganga Ram Hospital
    • Wockhardt Hospitals
    • Breach Candy Hospital
    • Max Hospital
  • 6. This hospital will get rebranded as a Fortis Group hospital
    • Shri Ganga Ram Hospital
    • Wockhardt Hospitals
    • Breach Candy Hospital
    • Max Hospital
  • 7. This is a stand-alone health insurance brand
    • Cholamandalam MS
    • Apollo DKV
    • ICICI Lombard
    • Max New York
  • 8. This is a stand-alone health insurance brand
    • Cholamandalam MS
    • Apollo DKV
    • ICICI Lombard
    • Max New York
  • 9. The best online media brand at Medical Marketing & Media Awards 2008
  • 10. The best online media brand at Medical Marketing & Media Awards 2008
  • 11. Mediclaim v/s Health Insurance Opportunities & Challenges
  • 12. 1 billion + population, only about 2 million of population is covered by Mediclaim scheme
  • 13. Mediclaim Health Insurance Critical Illness Personal Accident AIDS/HIV Cover A whole shift in the way traditional mediclaim is viewed; from a pure hospitalisation cover to an OPD cover to disease/condition specific cover
  • 14. E-health & m-health decoded The new delivery channels of healthcare
  • 15. Patient-oriented mHealth system
  • 16. Prospect of m-health in India
  • 17. Easy Healthcare information access 24x7
  • 18. E health
    • Access to personalized healthcare information online
    • eHealth will mean better access to specialist care services, reduced waiting times and a reduction in the number of visits to care providers.
    • Customized healthcare information for professionals and patients
    • Doctors can access patients’ medical records more easily, get immediate access to test results from the laboratory, and deliver prescriptions directly to pharmacists.
  • 19. A-Z of Healthcare marketing
  • 20. Activation Brochures & BTL CRM Direct Response e-health Forums Gifts Hoardings Internet Just-in-time Knowledge Quotient Loyalty Programs Media Relations Newsletter Online Marketing Patient Retention Q&A Referrals Social Media Telemarketing Upselling Viral Marketing Website Xsell Yoga & Wellness Zapping
  • 21.
    • External
    • Exhibitions
    • Seminars/Conferences/ Meets
    • Health Check up Camps
    • Trade/Association Shows
    • Health Day Celebrations (World Heart Day, World Aids Day, Women’s Day, World TB Day)
    • Sponsored Events
    • Internal
    • Training workshops
    • Fraternity Interactions
    • Employee Meets
    Activation
  • 22.
    • Brochures – Corporate & Service Specific
    • Pamphlets
    • Leaflets
    • Direct mailers
    • Posters
    • Dossiers
    • Background Sheet
    • Fact file
    • Service Guidebook
    • Health Manual
    • Diet charts & food pyramids
    • Welcome kit
    • Patient Testimonials
    • Patient Case Study Showcase
    • Catalogues
    Brochures & BTL
  • 23.
    • Renewals//Extension Reminder
    • Merchandise
    • Loyalty cards
    • Membership Benefits & Coupons
    • Health Tools like BMI calculator
    • Privilege Cards
    • Birthday/Anniversary Cards
    • Topical Messaging
    • Health & Wellness Management
    • Database Marketing
    CRM
  • 24. Healthcare & Technology – A perfect match Building ICT Capabilities towards developing healthcare
  • 25. Case Study: Microsoft & Google Health
    • Microsoft HealthVault and Google Health provide free, secure accounts where patients can organize their health information and easily share it with their doctors and nurses.
  • 26. HEALTHCARE: NEW FORMATS AND APPLICATIONS
  • 27. New Prescription Drug Information Format Newly designed package insert will provide the most up-to-date information in an easy-to-read format FDA Regulatory Information www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/LawsActsandRules/ucm188665.htm
  • 28. Human beings visit Healthcare Services
  • 29. They come for advice, relief from disease. They come for Hope.
  • 30. The task of marketers is to understand this human aspect and offer solutions that are responsive to their needs.

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