Leads : 10% of lawyers have had a client retain them as a result of use of online SM, according to an ABA report
Blogging : 96 of the 2009 AmLaw 200 law firms are now blogging. This number is up from 39 firms since August 2007
Reading Online : Blogs are most frequently used tool among in-house lawyers at the largest companies (revenue of $1.5 billion to $9.9 billion) with 35% visiting a blog in past 24 hours and 54% in the past week
Nearly 70% of Corporate Counsel aged 30 to 39 expect their consumption of business and legal industry news through SM platforms to increase within the next six months
Tweeting : 29 of AmLaw 100 firms have a Twitter account, though many “blast” like @WeilGotshal
Updating : 37 percent of Counsel aged 30-39 have used Facebook for professional reasons in the past 24 hours, and 48 percent – nearly half – have used it professionally in the past week
More than 10% of law firms in the country are on Facebook and more than 40% of attorneys, per ABA
Generational shifts : Older attorneys may be reluctant, but younger folks are increasingly curious. Are you positioned to respond to that? Further, participation by younger attorneys puts the firm’s best foot forward without the “risk” of putting the face of the practice on initiative.
Content distribution : We are each being taught to consume information “on the go” through our phones. Won’t our marketing strategies ultimately need to reflect that trend?
Dying Outlets : Do you believe The Wall Street Journal can drive leads? If so, do you know what will happen when internet ad revenue overtakes newspapers by 2014?
Your own future : Even if the attorneys don’t want to change…should you, just a little?
If it works for other firms, what kind of potential could it hold for yours?
Sullivan & Cromwell partner Frank Aquila, who was named a Legal Rebel by the ABA Journal in part because of his use of Twitter (@FAquila). He now writes for BusinessWeek, too.
Dr. Lisa Haile, Partner and co-chair of DLA Piper’s global life sciences sector uses Twitter extensively to demonstrate her thought leadership. It netted an inquiry from a general counsel of a large target company
Freshfields Bruckhaus Deringer set up an internal wiki to encourage collaboration and knowledge sharing among its top rainmakers