Social media tools speech for shanghai worldcom

Finding Social Media Tools that Add Value – Not Just Time
Worldcom AGM
Shanghai
May 19, 2010

New Tools Emerge Every Day

Social Media = Shiny Object Chaos

Tools that I Use Daily:
Do more than organize your RSS Feeds, consider following “masters”
Flags key words in blog comments
Archive content, grab client & pitch intelligence
Bundles your friend’s “most shared” Twitter content daily
Identifies likely keywords without cost of an SEO
Understand what content gets people excited, compare trends over time
Schedule tweets in advance
Galvanizes clients in presentations

Tools and Networks that I’m currently experimenting with:
Realize that “Sleeping Beauty” is waking up
Understand impact of location data
Assess if your client’s site is ready for mobile use
Mine social data from your email address list
Use visual tags get lots of Google love
Run searches on topics in forums or discussion boards
Track search engine positioning for your site’s critical keywords

Making order out of Chaos: Best Practices for Tool Adoption
Understand your context before you begin: Staff needs? Clients? Competitors?
Pick 2 tools to experiment with at a time
Read “tool master” reviews that give you a sense of pros/cons
Use employees to “divide and conquer” analysis
Find online buddies who are having fun with the tool
Discard tools relatively quickly if you are not finding value
Protect clients by waiting to share tools until you are sure they are worth their time

North American Tool Masters
PR Perspective:
Jason Baer – Convince & Convert
Jason Falls – Social Media Explorer
Dave Fleet – Davefleet.com
Brian Solis – Briansolis.com
SEO Insights
Lee Odden – TopRank
Danny Sullivan – Search Engine Land
Breaking News/Emerging:
Mashable
Marketing Profs
Techcrunch
GigaOm

Questions?
Please contact me:
Email: elizabeth@blisspr.com
Twitter: @elizabethsosnow
LinkedIn: Elizabeth Sosnow

Social media tools speech for shanghai worldcom

by BlissPR on Jun 03, 2010

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Social media tools speech for shanghai worldcom — Presentation Transcript