1. Describe your top three story ideas: 1: 2: 3:2. Scan the list below and select at least two new “packages” for each of your three story ideas. In each case, describe why that piece of content will work in the new package: Written Expression Blog commentary Influencer outreach LinkedIn Q&A Social Media News Release Expert commentary Email to prospects & customers Visual Infographics Fast Facts “data picture” Cartoon Webinar Multimedia presentation Video Interview Narrative Testimonial Customer Snapshot Website Home page “call to action” Landing page QR code to “surprise” page Audio Podcast Soundbite “snippets” Song3. Assess your new packages: Will the new format be effective with your audiences? Do we need research to confirm that assumption or to gather more detail? What are the best practices for this format? Can we adhere to them? Who will be our online “thought leader” for this content? Who will engage with online communities to support this project? Are there timing implications for this project? How long do we have to produce the new content? If it is written content, can we add SEO insights from Corporate Marketing or Google Insights? What kind of production support will we need with the new format? Who can give us guidance on the budget implications of the new format?