Personal Marketing plan created for Marketing Strategy Course

1. Elizabeth Mohr Personal Marketing Plan
ELIZABETH MOHR
Personal Marketing Plan

2. WHY I AM HERE TODAY
 Introduce myself and what I can bring to
(COMPANY NAME)
Elizabeth Mohr Personal Marketing Plan
 Explain my mission and how that aligns with
(COMPANY NAME)’s mission
 Compare what goals I expect to accomplish with
and employer and what (COMPANY NAME)’s goals
would be for me as an employee
 Give prospective employers a feel for how I would
fit into their corporate culture

3. WHO I AM
 A driven, motivated, team player seeking
employment at (COMPANY NAME)
Elizabeth Mohr Personal Marketing Plan
 My Mission is to move forward in my career with
specific goals defined while supporting my
employer in their mission.
 I have set forth specific goals to ensure that I move
forward in my career.
 In reviewing those goals I have found that
(COMPANY NAME)’s goals align directly with what
I set forth.

4. WHAT I BRING TO EMPLOYERS
Skills Value
Elizabeth Mohr Personal Marketing Plan
 Specific IT Skills  Strong Work Ethic
 Multitasking  Team Player
 Ability to Prioritize  Honesty & Integrity
 Customer Service  Adaptability
 Communications  Dependability
 Attention to Detail  Loyalty
 Research & Analytical

5. Elizabeth Mohr Personal Marketing Plan
SWOT ANALYSIS

6. PERSONAL SWOT ANALYSIS
Strengths Weaknesses
• Specific set of IT Skills
• Difficult previous positions to explain
Elizabeth Mohr Personal Marketing Plan
• Ability to learn
• Have not completed Bachelors Degree
• Communication skills
• Difficulty focus during family issues
• Diversified & Varied background
• Professional appearance is not always polished
• Personal Network & Networking Skills
• Inability to create “Big Picture” Goals
• Problem Solving
• Cannot always assume “Positive Intent”
• Independent worker
• Proven Tele-commuting worker
Opportunities Threats
• Networking groups • Poor economic conditions
• Free training by current employer • High unemployment rates
• Assistance from College attending • Graduates from College
• Baby-Boomer generation retiring • Previous Job Titles & Positions
• Finishing Bachelors Degree • Commute Time
• Feedback provided by Co-Workers • Impact on Creativity & productivity due to overwork
• Mentoring & Coaching • Financial Restraints

7. STRENGTHS & OPPORTUNITIES IN RELATION
TO (COMPANY NAME)
Strengths Opportunities
Elizabeth Mohr Personal Marketing Plan
 Specific IT Skills  Networking Groups
 MS Access  Gain insights from
 Reporting others in same area
 Data Analytics (such as development)
 Data Integrity  Mentoring & Coaching
 Ability to learn  Ability to learn from
 Was able to pick experts & gain new
customer development skills while supporting
in 2 weeks & suggest (COMPANY NAME)
upgrades &
improvements

8. HOW I HAVE ADDRESS MY THREATS &
WEAKNESSES
Weaknesses Threats
Elizabeth Mohr Personal Marketing Plan
 Bachelors Degree  Poor Economic
 Have found the time, Conditions
funding and drive to  Focused on cost saving
complete by 2013 tips for previous employer
(telecommuting cost
 Professional breakdown)
Appearance  High Unemployment
 Have learned to take 30 Rates
minutes extra each day  Focused on being flexible
to get ready for work and able to handle many
while dressing for different jobs in order to
position I want to have become more valuable
one day

9. WHY I BELIEVE THE IT INDUSTRY IS WHERE I
WANT TO BE
 For one thing, layoffs in IT have slowed to a trickle,
down 73% in 2010 to their lowest level since 2000,
Elizabeth Mohr Personal Marketing Plan
according to Chicago outplacement firm Challenger
Gray & Christmas.
 Even more encouragingly, the Bureau of Labor
Statistics predicts that demand for IT workers will
rise 32% by 2018, with employers looking to hire
more than 295,000 software engineers. (Fisher,
2011)

10. CONCLUSION
 In taking the time to reflect on where I want to be
both professionally and personally in the next 10
Elizabeth Mohr Personal Marketing Plan
years I found specific goals and objectives to meet.
 In reviewing the corporate culture, principals and
working environment I have found a perfect match
in my goals.
 What I can bring to (COMPANY NAME) is a driven,
self sufficient worker that is able to meet the daily
demands while still striving for self improvement
that will translate into further success for the
company.