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The i pad

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This was my first lecture about iPad after it launched. Now we actually use iPads in class

This was my first lecture about iPad after it launched. Now we actually use iPads in class

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  • 1. The iPad
  • 2. iPad = Complete mobile computing device • Browse the web • Check and send emails • Edit and share photos • Watch videos in HD • Play music • Read eBooks • Play games • Etc.
  • 3. TECHNICAL DETAILS• Height: 9.56 inches• Width: 7.47 inches • Depth: .5 inch• Weight: 1.5 pounds• Starting price: $499
  • 4. TIMELINE
  • 5. TIMELINE• April 3, 2010: Debut – 300,000 WiFi iPads sold on first day• April 8: 450,000 iPads sold so far – 3.5 million iPad Apps and 600,000 iBooks downloaded• April 10: 500,000 iPad units sold in first week• May 3: 1,000,000 iPad units sold• May 31: 2,000,000 iPad units sold• June 21: 3,000,000 iPad units sold (in 80 days)
  • 6. WHAT DO NUMBERS MEAN?• iPad is on track to become the world’s most popular mobile device. – Morgan Stanley projects sales of 16 million units in the first year alone.• In latest quarter (April to June), the iPad generated $2.17 billion in revenues. – This is 14% of Apple’s total income for that period.
  • 7. DEMOGRAPHICS OF iPAD USERS• Most users are from the 30 – 54 age range. – Peak in the 35 – 44 age group• Yahoo found that males outnumber females 2:1• Income levels are more likely to be affluent consumers with solid wealth and strong incomes.
  • 8. But really…WHO is using these?
  • 9. For one…MAGAZINE READERS WEB BASED MAGAZINE VIEWING GQ.com: 3.8 minutes average/per monthVanityfair.com: 2.1 minutes average/per month iPAD APPS ONLINE BROWSING 60 minutes of online browsing
  • 10. Most dramatic example: WIRED • Monthly newsstand average: 82,000 copies • Newsstand price: $4.99 • Initial iPad (app) edition: $4.99 • Subsequent issues: $3.99 • First iPad edition: 24,000 downloads in 24 hours • 66,000 within two weeks• Wired’s iPad edition predicted to surpass print edition in second half of 2010.
  • 11. What do these iPad editions offer that print cannot? LET’S TAKE A LOOK AT THE FEATURES

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