SOCIAL MEDIA TOOLS THAT ALIGN WITH THIS DEMOGRAPHIC • FACEBOOK PAGE • TWITTER • PINTEREST • FOURSQUARE MOST IMPORTANT CONCEPT: SOCIAL SHARING
MAGAZINE BRANDSPLATFORMS MOST PRIMEDFOR SOCIAL MEDIA TOOLS: • ONLINE CONTENT • SPECIAL APPS
MAGAZINE BRANDSPLATFORMS LESS EFFICIENT FOR SOCIAL MEDIA TOOLS • PRINT • TABLET
With this in mind…EXAMPLES OF HOW MAGAZINE BRANDSSERVING THE MILLENIAL DEMOGRAPHIC INTEGRATE SOCIAL MEDIA
GAME INFORMER MAGAZINE: #4 MPA CIRCULATION*Key: Direct communication channels with tech-savvy audience
COSMOPOLITAN: #15 MPA CIRCULATION*Key: Opportunities to further interact (and invest) with brand
MAXIM: #19 MPA CIRCULATION*Key: Digital brand extensions that use social sharing tools.
SEVENTEEN: #33 MPA CIRCULATION*Key: Legacy brand “Network” digital extensions that expand reach
SIMILARITIES• These leading legacy platforms (print) are navigating shifts in audience wants and needs by both increasing digital brand extensions and increasing opportunities to interact and identify with brand.
HOPES AND DREAMS Social media = Interaction Interaction = Identification Identification = LoyaltyLoyalty = Hard to come by these days