Magazines, milennials and mobile

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Please note: Data citation is from Pew Research Center: http://pewinternet.org/topics/Teens.aspx?typeFilter=5, also: http://www.slideshare.net/search/slideshow?searchfrom=header&q=PEW+Research.

Please note: Data citation is from Pew Research Center: http://pewinternet.org/topics/Teens.aspx?typeFilter=5, also: http://www.slideshare.net/search/slideshow?searchfrom=header&q=PEW+Research.

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  • 1. TO HAVE AND TO HOLDMillennials, Magazines and Mobile AEJMC 2012 Elizabeth Hendrickson, PhD School of Journalism and Electronic Media The University of Tennessee -
  • 2. Definition of MILLENNIAL• Millennial generation refers to those born in or after 1980.• Other names for this demo: Generation Y, Nexters and the Nexus Generation.
  • 3. ATTITUDES about TECHNOLOGY
  • 4. INTERNET and CELL differences
  • 5. LANDLINES are for squares
  • 6. A DAY in the LIFE of a TECH USER
  • 7. How Millennials connect to INTERNET
  • 8. DEMOGRAPHIC DIFFERENCES inMillennials’ wireless connectivity
  • 9. Who uses SOCIAL MEDIA
  • 10. SOCIAL NETWORKING among Millennials
  • 11. TWITTER use
  • 12. SOCIAL MEDIA TOOLS THAT ALIGN WITH THIS DEMOGRAPHIC • FACEBOOK PAGE • TWITTER • PINTEREST • FOURSQUARE MOST IMPORTANT CONCEPT: SOCIAL SHARING
  • 13. MAGAZINE BRANDSPLATFORMS MOST PRIMEDFOR SOCIAL MEDIA TOOLS: • ONLINE CONTENT • SPECIAL APPS
  • 14. MAGAZINE BRANDSPLATFORMS LESS EFFICIENT FOR SOCIAL MEDIA TOOLS • PRINT • TABLET
  • 15. With this in mind…EXAMPLES OF HOW MAGAZINE BRANDSSERVING THE MILLENIAL DEMOGRAPHIC INTEGRATE SOCIAL MEDIA
  • 16. GAME INFORMER MAGAZINE: #4 MPA CIRCULATION*Key: Direct communication channels with tech-savvy audience
  • 17. COSMOPOLITAN: #15 MPA CIRCULATION*Key: Opportunities to further interact (and invest) with brand
  • 18. MAXIM: #19 MPA CIRCULATION*Key: Digital brand extensions that use social sharing tools.
  • 19. SEVENTEEN: #33 MPA CIRCULATION*Key: Legacy brand “Network” digital extensions that expand reach
  • 20. SIMILARITIES• These leading legacy platforms (print) are navigating shifts in audience wants and needs by both increasing digital brand extensions and increasing opportunities to interact and identify with brand.
  • 21. HOPES AND DREAMS Social media = Interaction Interaction = Identification Identification = LoyaltyLoyalty = Hard to come by these days