Personal Brand


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My personal brand plan for PRC 513 Electronic Publishing!

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Personal Brand

  1. 1. Elizabeth Furey C2 My Personal Brand
  2. 2. So who is Elizabeth Furey? What’s her Personal Brand Statement? I’m an outgoing, focused individual, committed to meeting the challenges of the fast paced public relations world
  3. 3. Let’s talk Goals: To build and strengthen my online presence as one means of gaining employment in the field of public relations, and to successfully network with other PR professionals to gain knowledge and understanding about the industry <ul><li>Who are my Target Audiences? </li></ul><ul><li>Public relations agencies </li></ul><ul><li>Communications departments in government </li></ul><ul><li>PR departments in sports and entertainment </li></ul><ul><li>corporations </li></ul>
  4. 4. My Personal SWOT Analysis <ul><li>Strengths </li></ul><ul><li>Pleasant, outgoing personality </li></ul><ul><li>Strong organizational skills </li></ul><ul><li>Experience dealing with the public </li></ul><ul><li>Experience as a marketing assistant </li></ul><ul><li>Cognoscente of, and sensitive to, cultural practices </li></ul><ul><li>Well travelled </li></ul><ul><li>Active on Twitter and LinkedIn featuring </li></ul><ul><li>professional content and contacts </li></ul><ul><li>Weaknesses </li></ul><ul><li>Not yet a member of IABC or CPRS </li></ul><ul><li>Not yet bilingual </li></ul><ul><li>Limited number of professional PR </li></ul><ul><li>contacts </li></ul><ul><li>Limited number of business contacts in Toronto </li></ul><ul><li>Opportunities </li></ul><ul><li>Strong reputation of Humber’s PR </li></ul><ul><li>program </li></ul><ul><li>Ample volunteering opportunities </li></ul><ul><li>Ample networking event opportunities </li></ul><ul><li>Strong support from Humber </li></ul><ul><li>instructors and alumni </li></ul><ul><li>Threats </li></ul><ul><li>Competition from other students </li></ul><ul><li>and current PR practitioners </li></ul><ul><li>Limited personal and </li></ul><ul><li>professional network in Toronto </li></ul><ul><li>area </li></ul>
  5. 5. Key Messages that represent ME!
  6. 6. Here are some Strategies: <ul><li>Build a stronger online presence using social media applications such as Twitter, LinkedIn, etc. </li></ul><ul><li>Take advantage of volunteer opportunities presented by Humber, especially within the target audience identified </li></ul><ul><li>Make personal contact with PR practitioners within target audience groups </li></ul><ul><li>Build a stronger network with Humber PR Certificate students, faculty, and alumni </li></ul>
  7. 7. Let’s talk about Tactics: <ul><li>Follow industry relevant practitioners on Twitter to expand </li></ul><ul><li>network and knowledge of industry </li></ul><ul><li>Add PR professionals to LinkedIn network </li></ul><ul><li>Update resume to include current volunteer experience </li></ul><ul><li>Purchase student membership to IABC and CPRS </li></ul><ul><li>Subscribe to industry blogs that are relevant to targeted audience </li></ul><ul><li>Monitor job bank websites for employment opportunities </li></ul>
  8. 8. Here’s my Critical Path! <ul><li>December 18 </li></ul><ul><li>January 31 </li></ul><ul><li>March 31 </li></ul><ul><li>May 31 </li></ul><ul><li>Join IABC and CPRS </li></ul><ul><li>Follow at least five industry relevant PR professionals on Twitter </li></ul><ul><li>Volunteer at a target audience event </li></ul><ul><li>Add PR professionals to LinkedIn network </li></ul><ul><li>Update resume on LinkedIn </li></ul><ul><li>Volunteer at a target audience event </li></ul><ul><li>Seek out job fairs for opportunities to network and explore possible employment </li></ul><ul><li>Attend IABC and CPSR networking events </li></ul><ul><li>Volunteer at a target audience event </li></ul><ul><li>Follow at least five more industry relevant PR professionals on Twitter </li></ul><ul><li>Volunteer at a target audience event </li></ul><ul><li>Attend IABC and CPRS networking events </li></ul><ul><li>Continue to build online presence through social media applications like Twitter, LinkedIn by networking and tweeting relevant industry news and information </li></ul>
  9. 9. So what kind of Channels do I use? Check me out on some of these social media apps! Twitter - @elizabethf1985 LinkedIn - Elizabeth Furey Blogger - You Tube - elizabethf1985 Ning - Elizabeth Furey Facebook - Elizabeth Furey Squidoo Bebo
  10. 10. Thanks for checking out my Personal Brand! It’s a work in progress, constantly developing and changing, like me! I’m looking forward to making my mark in the PR world! The End!