The Secret to Internet Success


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The richest people online are those who give the most away. They spend their days not just creating and discovering useful new products and services. That's necessary and essential for success... but it isn't the key variable. That key variable is the extras, the special offer you're going to give customers for acting NOW! In other words, the all-important offer. Now hear this: OFFERS are what get people to buy now... thus, the better the offer, the faster the

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The Secret to Internet Success

  1. 1. The Secret to Internet Success
  2. 2. Preface / Introduction@~~~>The LAST Time I Made This OFFER I was BURIED in calls so I am limiting this to theNEXT 4 PEOPLE ONLY CALL ME NOW - dont miss out! CALL ME NOW for your FREEInternet marketing consultation. ($100 value) Let an expert show you RIGHT NOW how to profitonline every single day without leaving home. CALL ME -- Liz English -- NOW, (315) 668-1591.LIVE 24/7/365.Post YOUR Website To Over 16,000 Classified Ad Sites F-R-E-E->
  3. 3. Table of Contents1. After 17 successful years online, I know the secret of Internet success. Im spilling the beans righthere.2. Relationship Building is Good Business, heres why.3. A recognized Internet marketing master delivers the sober word you dont want to hear: The wayyoure marketing online your failure is assured. Take the challenge and see for yourself.
  4. 4. The Secret to Internet SuccessAfter 17 successful years online, I know the secret ofInternet success. Im spilling the beans right here.By Dr. Jeffrey LantAuthors program note. Because today, August 1, 2011, is such a happy day, I wanted somethingsuitably grand and festive to accompany this article; the kind of music that makes you want to jumpup, throw up the sash on your window and, at the top of your voice, shout "Huzzah!", because youwant the rest of the too weary and downtrodden world to be as excited as you are. Ive found thatmusic.Its a royal German military march called "Hohenfriedberger marsch", and youll find it in any searchengine. Go get it now and let one of the most soaring of marches lift your spirits and put you in theright frame of mind to develop your own online empire into a place where such grandeur is aneveryday event... and where you do so well your generosity of heart, mind and spirit match mine onthis anniversary day.Over the last 17 years online, I have talked to literally thousands of people who have begged,wheedled and pleaded with me to reveal the "secret" of Internet success. It is now my pleasure to tellyou, tell all, withholding nothing.1) Never say "How do I make money online?". Say instead, "How can I help my customers achievewhat they want?"People who succeed online make a fetish of helping people. They know that if you give enoughpeople what they want... you will surely and most assuredly get what you want.This sounds easy enough, doesnt it? A piece of cake. However, you must never underestimate thepowerful pull of human ego, selfishness, and self- destructive avarice. In short, humans find itdifficult to focus on others, rather than themselves. Yet it is and will always be these others whocontrol your ability to get rich online.I tell my marketing students "Your money is in their pockets," the "their" being your customers. Theonly way to get it out is by completely changing your focus from yourself to.... them.Cautionary note: Like everyone reading this article, you will pledge your online operations tocomplete customer centeredness... and for a day or two you will be an empathetic paragon. Thenimperceptibly you will slide back into the inveterate selfishness that condemns so many Internetentrepreneurs to humiliating, unnecessary failure. Remember: humans are born selfish, but it is onlythe customer-centered who succeed. Post this message so that you never forget, for to the extent youdo is the extent to which youll undercut and block your own success.2) Make it easy for your customers to connect with you.We live in an age of true communication marvels with a myriad of ways to connect, connect fast,connect now. The problem is, we dont use them properly, rather infuriating customers by misusingthese tools, or, worse, not using them at all... so that the age of instant contact becomes instead theage of thwarted contact. Are you one of the culprits?First, review each and every means you have for people connecting with you, including email,telephone, fax, etc., etc.Then review them as if you were the customer. Look at how you use them. When you use them.Even whether you use them. Copyright Elizabeth English - 2012 4 of 12
  5. 5. The Secret to Internet SuccessAre you a customer enabler... or are you a customer frustrater and avoider? Youll SAY that you aredoing everything humanly possible to expedite and improve customer contact and communication.But in all likelihood youre not. The only way youre going to know is by acting like a customer,ascertaining just how easy (or difficult) youve made things. Youre likely to be amazed at the mazeand obstacles youve erected to frustrate customer relations. As soon as you know, re-arrange thingsso that you dont just THINK you are customer-centered, but actually are.3) Make an offer... then make a better offer.To make money, give things away. To make more money, give more things away.The richest people online are those who give the most away. They spend their days not just creatingand discovering useful new products and services. Thats necessary and essential for success... but itisnt the key variable. That key variable is the extras, the special offer youre going to give customersfor acting NOW! In other words, the all-important offer.Now hear this: OFFERS are what get people to buy now... thus, the better the offer, the faster thesale. Its as simple as that. So, lets see what youre doing now and whether the offers youre makingwill take you to the financial destiny you desire.First, are you making any offers at all? Youd be surprised at how many entrepreneurs have a "take itor leave it" attitude about what theyre selling... punctuated with this killer proposition: "what Imselling is so good, it sells itself." This is one of the most foolish of propositions. Nothing, absolutelynothing, sells itself. But if you dont have a special enticing, motivating offer with what youreselling then youve cooked your own goose. Immediate re-thinking is necessary.If youre making some kind of offer, good for you. At least, youve got you r foot on the right road.Now lets see whether youve got what it takes to move ahead. Review your offer in the light of whatyour competitors are doing, easy enough on the Web. If what youre offering to induce immediatesale is only as good as (or less than) what your competitors are offering... then youve got a seriousproblem... and you need some serious action at once.The offer you make, the offer that delivers the sales and the cash, must be demonstrably better thananything offered by anyone... and the customer must be able to see this at a glance....4) Create a customer-centered blog and use it daily.Over the last 17 years online there has been one astonishing development after another. One of themost important is the creation and development of blogging; its a device that every successfulInternet entrepreneur understands and uses daily, the better to achieve more substantial success.You will succeed online only to the extent you understand blogging and blog daily. Lets start byhelping you understand why its so important. A blog gives you the opportunity to send outadvertisements daily, without risking your list as people do who email ads and nothing but ads. Yourblog is anchored by useful articles and information. These client-centered articles and informationprotect the integrity of your list. So long as your ads are accompanied by this useful content, you canemail your list regularly. Sending ads alone cannot achieve the desired objective; instead youll listwill dwindle into insignificance.Enjoy the game.Successful online entrepreneurs know theyve participating in the greatest game of our time, a gamethat delivers customers and customer sales 24 hours a day and can turn even the smallest homebusiness into an unstoppable cash cow. And isnt that just what you want?Dont wait another minute to get started. Put a smile on your face and set about the task before you, Copyright Elizabeth English - 2012 5 of 12
  6. 6. The Secret to Internet Successmaking liberal reference to these recommendations. Its the way to ensue 17 years of success online,as Ive had, with many more successful years after that. Copyright Elizabeth English - 2012 6 of 12
  7. 7. The Secret to Internet SuccessRelationship Building is Good Business, heres why.If you want to set your business apart from your competitors spend some time creating and fosteringrelationships with your current and prospective customers.Strong business relationship lead to long term customers and this is good for your bottom line. If youhave been ignoring social media its time to recognize that you are turning your back on a vital directconnection to the people who have supported your business and those people who may be your nextcustomers. Your customers are a vital source of information for any company. They can help youunderstand how to better meet their needs and therefore, retain their business while attracting newbusiness. One of the most powerful ways to tap this valuable resource is by finding more ways toconnect with your customers and build lasting relationships.Relationship building is an ongoing process on and offline. Social media makes it easier to start andbuild relationships with current and prospective customers all over the world. Your marketing planshould include dedicating resources for building your online presence through posts, blogs,backlinks, bookmarks, commenting and more. Your website is simply not enough any more. If youwant to speak to your customers and grow your sales you will need to connect with them usingpopular social media.Social media makes it easy to build relationships with your customers, heres how.- Instantly create connections- Expand your reach to new markets- Ability to jump on customer service issues right away- Better identify gaps in your service provision- Know what people are saying about your company- Increase awareness of what your business offers- Increase referrals and sales- Generate new sales with offers- Post Product or Service Reviews- Improve customer experiences with your company- Generate fresh online frequent content that you controlWhat to do next:Have a look at some of the popular Social Media sites to see which ones are the best fit for yourcompany, products or services. Dont limit yourself to just the large sites, if you can find niche sitesdirectly related to your purposes this can be ideal and easily found with a Google search. Heres justa few of the top ones ranked by WireFan.comMister-Wong.com Copyright Elizabeth English - 2012 7 of 12
  8. 8. The Secret to Internet SuccessBefore the Internet, building business relationships meant greeting your customer by name whenthey came into your store. Today, it means using social media to better connect with your customersand in the process of helping them you help your own company grow stronger. Companies and theircustomers are connected in a way never seen before and it’s your job as a business owner tofacilitate this process. Copyright Elizabeth English - 2012 8 of 12
  9. 9. The Secret to Internet SuccessA recognized Internet marketing master delivers the soberword you dont want to hear: The way youre marketingonline your failure is assured. Take the challenge and see foryourself.Authors program note. One of the great films is "Cool Hand Luke" (1967) that features this lineetched in acid, "What we have here is failure to communicate". This line is delivered just after theprison authority has slashed "Luke" with a whip, causing him to roll over and over down a long,dusty hill, each rotation more painful than the last. The warden then says what seems anextraordinary statement: that Luke had been beaten because he wanted it that way... Huh?But pretty soon you understand the authority figure is right. Luke is determined to do things his way,when that way is a certain disaster... he wont learn, wont examine his position, and will never admitto error. The only thing that will enlighten him and change certain failure to incipient progress isgetting beaten and beaten again; then he might see the benefit, the essential value of instruction,training and constant adjustment and beneficial change.Lukes pointless "system" delivers nothing but misery. Communication delivers the desired resultsthat youre too stubborn to master. So what if what youre doing doesnt work. "Its a poor thing butmine own" and therefore good enough.Thus, for the music to accompany this article, I give you the theme song to "Cool Hand Luke"because you bear more than a passing resemblance to a character and a situation that will keepfailing you and which you do not wish to change -- whatever you say. Find the music by LaloSchifrin in any search engine, and remember: its YOUR theme, obstinacy and willful adherence topresent, total, predictable failure being celebrated.Why you must master marketing to succeed online.Right now chances are whatever online enterprise you are pursuing is not only failing to make you aliving wage... it is failing to make you anything at all. Dont be coy about this; YOU are a complete,total, abject, and ridiculous marketing catastrophe. So, what have you been doing to solve thisproblem and generate increasing bucks? What have you been doing? Ill tell you what youve beendoing; the same things that delivered failure while expecting success, if you do them long enoughThis is the textbook definition of madness... and that makes YOU certifiably crazy."Your Money Is In Their Pocket!"Right now people around the world are walking around with your money in their pockets. Moreover,due to the pathetic way you "market", one thing is clear: you will never get that money. It will stay inyour customers pocket... he will in due course spend it elsewhere, thereby depriving himself ofwhatever benefit you could deliver and 100% of the profits you would have derived. Whats worse,you seem neither to know nor to care that this travesty of marketing that keeps you broke andunsuccessful is going on. Youre the poor little lamb who has gone astray... and you must beperfectly happy with that result... since you learn nothing new; try nothing new; and master nothingnew. Amazing!Magic words that deliver one hot prospect after another; the rocket ship that delivers them.To succeed online you need, first of all, prospect lists because in my well-known phrase "The list isthe business... and the business is the list." To make money you must have lists; to make lots ofmoney, you must have bigger lists. Developing this list is a project for each and every day you want Copyright Elizabeth English - 2012 9 of 12
  10. 10. The Secret to Internet Successto move money from "their" pockets... to yours. The first critical question: what did you do each daythis week to grow your pivotal lists? Dont be vague; be rigorously detailed and specific. The sadfact is, youve probably done nothing on this matter whatsoever. And so you will continue to fail.Thats 100 percent certain.You must give your prospects a reason to pick up the phone and call you. Do you? Consider this.Over the years I have turned myself from an impecunious graduate student (albeit at Harvard) intoan online multi-millionaire. How did it happen? By creating powerful, punchy, profit-making adslike this one, my current favorite and likely to remain so since it is a certifiable money maker:Call me now for your FREE Internet marketing consultation. $100 value. Let an expert show youRIGHT NOW how to profit online every single day without leaving home. Call me -- Dr. JeffreyLant -- now, (617) 547-6372. LIVE 24/7/365. Your success guaranteed. Im waiting for your callRIGHT NOW!This verbiage MUST be on EVERYTHING that will be seen, received, read and presented to everysingle person you wish to respond. Each time you send out ANYTHING, be that business card,email message, brochure, space ad, landing page, etc. without these precise words is a marketingopportunity and ALL its potential profits lost and gone forever "dreadful sorrow, Clementine."Ebooks as rocket ships.Now you know the magic words to use that ensure 100 percent guaranteed results. How do you getthem into the hands of prospects who, being motivated by them, will pick up the telephone to makeinstant contact with --you? There are many ways, but heres one that takes just about 5-7 minutes perday. Its ebook marketing... and its so clever because you dont write your ebooks (though you mayif you like). I DO!Just over two years ago...In the fall of 2010, I had an epochal "AHA!" moment. Keep in mind that at that time, the GreatRecession was dragging down the Great Republic, the European Union, and the world. I wanted toseize this crucial moment when all the best things on Earth were for sale at deeply discounted prices;I wanted to seize this moment, I say, to fatten my stock portfolio and fast-growing collection ofeye-popping Old Master pictures and the best 18th century furniture. In short, I needed lots of cash...and a mechanism to deliver it to me and the eager-beavers who saw this turbulent, even frighteningtime as the right time for massive asset acquisition. Enter the ebook... the ebook you dont write butcan profit from every single day!Well over 1,000,000 formatted words, with images and musical cues, marching smartly to 1000articles.Heres the good word, bird. Since September, 2010 I have written approaching one thousand articles;each about 1500 words. You can see them at These articles, carefullyresearched, carefully written cover over 35 different subject areas. At least 20 new articles are addedevery single month. Using them is a breeze...Go to the article repository. Select any 2 or 3. Add the magic marketing words above. Click, send...and await certain response... by people picking up the phone to call you... whenever theyre ready tocall you.Is this difficult in any way? No, its childs play.Is it time-consuming? Certainly not. 7 minutes for newbies. Under 5 for experienced marketers.Does it produce prospect leads? Yes, EVERY time you use it, which should be 7 days a week. Copyright Elizabeth English - 2012 10 of 12
  11. 11. The Secret to Internet SuccessAnd now The Million-Dollar Question. WILL YOU DO IT?Return to "Cool Hand Luke," obstinate, stubborn, beaten, unsuccessful... just plain stupid.Now lets be brutally frank with each other. I remind you that this is proven, that its simple, that ittakes but a few paltry minutes a day, that it will cause your phone to ring off the hook (especially ifyou put it on the top of each document for maximum impact), that it will ensure profits, profitswhich will grow as you grow your lists.But you, admit it, are "cool hand Luke", lazy, excuse making, smart aleck, a permanent sneer onyour lips, the know-it-all who knows nothing. Youll follow this advice for a day; maybe, two. Youllstart seeing results. Then your residual bad habits will kick in, including your acute disinclination totake phone calls from real people. After all, when push comes to shove you are most surely of the "Ilove humanity; its people I cant stand" School of Marketing. And youre a slothful bugger, too.Youll deny all this of course, just as Paul denied Jesus 3 times before the cock crowed. But the truthwill be most apparent in your derisory bank account, assets, and future. Partner, I hope that sneer onyour face and your reeking arrogance are enough for you, cause, baby, thats what youre gonna get.Capisce? Copyright Elizabeth English - 2012 11 of 12
  12. 12. The Secret to Internet SuccessResourceAbout the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a widerange of online services for small and-home based businesses. Dr. Lant is also the author of 18best-selling business books.Republished with authors permission by Elizabeth English Copyright Elizabeth English - 2012 12 of 12