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E book 24447_12068293 google articles - edited edition E book 24447_12068293 google articles - edited edition Document Transcript

  • Google - Adsense - Adwords - Keywords & Social Networking For Home Businesses
  • Preface / IntroductionElizabeth English CALL NOW For your FREE INTERNET MARKETING CONSULTATION!Waiting for your call 24/7 - 315-668-1591 or Skype - lizenglish18
  • Table of Contents1. Google Adsense - The Easiest Money To Make Online?2. Google Adsense Sizes - The Types Of Adsense Ads3. Google Adwords Keyword4. Google Keywords Tool Can Improve Your Ads5. Google Keyword List6. Google Keyword Research7. Google Keyword Search8. Google Social Networking
  • Google - Adsense - Adwords - Keywords & Social Networking For Home BusinessesGoogle Adsense - The Easiest Money To Make Online?For the last couple of months, Google Adsense has dominated forums, discussions and newslettersall over the Internet. Already, there are tales of fabulous riches to be made and millions made bythose who are just working from home. It seems that Google Adsense have already dominated theinternet marketing business and is now considered the easiest way to making money online.The key to success with Adsense is the placing of ads on pages that are receiving high traffic forhigh demand keywords. The higher the cost-per-click to the advertiser, the more you will receive perclick from your site. Obviously, it does not pay to target low cost-per-click keywords and placethem on pages that do not receive hits.With all the people getting online and clicking away everyday, it is no wonder why Google Adsensehas become an instant hit.For some who are just new to this market, it would be a blow to their pride knowing that theirhomepage is buried somewhere in the little ads promoting other people?s services. But then, whenthey get the idea that they are actually earning more money that way, all doubts and skepticism islaid to rest.There are two major, and clever, factors that some successful webmaster and publishers are learningto blend together in order to make money easier using Adsense.1. Targeting high traffic pages on your website. If you check on your logs, you will discover thatmany of your visitors are taking advantage of the free affiliate marketing resources and ebooks thatyou are offering on your site. In simple words, your ads are working effectively and are generatingmore clicks. It also means more money for you.2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placingAdsense on a free resources page, you will reduce the amount of potential customers being lost toother sites. Tricky, but effective nonetheless.When learned to work effectively, these two factors are actually a good source of producing aminimal amount of revenue from a high traffic page. Many people are using this strategy to pick upsome extra and cash with Adsense. This is also especially rewarding to informational sites that focustheir efforts on delivering powerful affiliate link free content to their visitors. Now they can gain amonetary return on their services.With the many techniques that people are now learning on how to make the easiest money by theirAdsense, it is not surprising that Google is trying everything to update and polish their Adsense inorder to maintain their good image.The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending moretime in their Adsense now and still more getting into this line of marketing, there is no doubt aboutthe many new improvements yet to be made. Imagine the smiles on the faces of the webmasters andpublishers all around the world if ever they sign up for sub-affiliates and double or even triple theamount that they are already earning. The one particularly handy money-making feature that isavailable with Adsense now is the ability to filter out up to 200 urls. These gives webmasters theoption to block out low value offers from their pages as well as competitors to their websites. Talkabout taking only those that are advantageous and discarding the ones that seem ?useless?.With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someonetaking advantage of the easy money process that this internet marketing is doing. If you think moreabout it, these negative factors may force Google to break down and thrash Adsense in the process.http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 4 of 13
  • Google - Adsense - Adwords - Keywords & Social Networking For Home BusinessesIf that happens, people would have to go back to the old ways of internet marketing that does notmake money online as easy as Adsense.For now, however, Google Adsense is here to stay. As long as there are people wanting to earn someeasy cash online just using their talents, the future ahead is looking good. Besides with all the strictguidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to bespammed and even terminated.CPP authorhttp://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 5 of 13
  • Google - Adsense - Adwords - Keywords & Social Networking For Home BusinessesGoogle Adsense Sizes - The Types Of Adsense AdsThere are a variety of Google Adsense Sizes. You can have banner ads or small squares. You canalso have text links, video units, or search units. The size of your Google Adsense ad can impact howmuch money you make from it. Some publishers favor large rectangles while others place a singlesmall square on their pages. Some opt for images while others want only text links. There are awhole variety of options. This article looks at Google Adsense sizes.First, let?s look at the Google Adsense sizes for ad units. The 720 x 90 leaderboard is similar to theBanner ads that were so popular in the 2000 to 2002 (pre dot bomb) era. In fact, if you use this sizeand enable images, you may get an actual banner some of the time. Other horizontal GoogleAdsense sizes are 486 x 60 and 234 x 60 half banner.Next, we?ll examine the vertical Google Adsense sizes. There are two towers ? one is a 120 x 600skyscraper and the other is a slightly thicker 160 x 600 skyscraper. In this category, you also get the120 x 240 vertical banner.Then, there are six kinds of squares. The largest is the 336 x 280 large rectangle. Many publishershave found this particular Google Adsense size?s ad to be their best performing. Other squaresinclude the 300 x 250 medium rectangle, the 250 x 250 square, the 200 x 200 small square, 180 x150 small rectangle and the 125 x 125 small square. The small sizes display only one ad. If you aregoing to use these and no other units, you may find that your clicks have a higher payout thanaverage.But don?t overlook the other Adsense properties in favor of the more traditional Adsense for Contentunits. For instance, there link units that come in six Google Adsense sizes and feature four or fivelinks.Additionally, there is a recently improved Adsense for Search ad feature. This allows you to place aGoogle search bar on your web site. If people click on that and then click on the ads on the page itgenerates, you get a fraction of the money.There?s also Adsense for Feeds. If you have a feedburner account, it is easy to add ads to your RSS.If you have domains just sitting around not being used, add Adsense for Domains to your parkedsites and make money off of them.You can place videos from Youtube on your site and make money from them using Adsense Videounits.Finally, if your website is set up so that mobile units can access them, placing Adsense for MobileContent can bring you another revenue stream.There are a variety of Google Adsense sizes and programs. Figuring out which ones will make youthe most money is part of the job of every Adsense publisher. Don?t just try the one that ?looksbest? with your page. Keep in mind that testing various sizes is part and parcel of what internetmarketers do. So, test all of the Google Adsense sizes.http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 6 of 13
  • Google - Adsense - Adwords - Keywords & Social Networking For Home BusinessesGoogle Adwords KeywordIf you are a frequent user of the Google AdWords keyword tool then you may have noticed thatthey have made another change. You will no longer see the green and red bars that showed you thecompetition data like you did before.Now, the Google AdWords keyword tool ranks the competition data with the words high, medium,or low rankings. Previously the green and red bars showed you, at a glance, how competitive thekeyword was that you were researching.Google does still allow you to download a report from their site to get the competition data as a realnumber that the red and green bars used to stand for. If this will continue no one knows but for nowit is still available.The rankings and what they stand for are as follows:High ranking - Competition is above .67Medium ranking - Competition is between .33 and .66Low ranking - Competition is below .33All the data you will see is only directly related to AdWords data including cost, and competition.No other search data is shown. If there is high competition for the keyword you are researching therank will be high.This change as well as the other changes Google has made over the past few months is designed totry to make things easier for the user. Business people trying to get an edge on the competition willno longer have to "guess" at what the colored bars mean. they can read the ranking and knowwhether or not they have a good keyword or phrase.Keyword research can now be a lot quicker because as any business owner knows, "time is money".If you use this tool every day then you can see the ranking and go to Google just like you always didto get the real numbers so it really is not any more complicated than it used to be.Google has put out a list of the top 20 keywords searched for and included the CPC for all of them.The top Keyword is "insurance" and comes along with a hefty pay per click sum of $54.91.The study was done by WordStream over a 90-day period. The others keywords that comprise thelist of the most competitive keywords and the highest CPCs are as follows:2. Loans - 12.8% of keywords - CPC $44.28 3. Mortgage - 9% - CPC $47.12 4. Attorney - 3.6% -CPC $47.07 5. Credit - 3.2% - CPC $36.06 6. Lawyer - 3% - CPC $42.51 7. Donate - 2.5% - CPC$42.02 8. Degree - 2.2% - CPC $40.61 9. Hosting - 2.2% - CPC $31.91 10. Claim - 1.4% - CPC$45.51 11. Conference Call - 0.9% - CPC $42.05 12. Trading - 0.8% - CPC $33.19 13. Software -0.8% - CPC $35.29 14. Recovery - 0.7% - CPC $42.03 15. Transfer - o.6% - CPC $29.86 16.Gas/Electricity - 0.6% - CPC $54.62 17. Classes - o.5% - CPC $35.04 18. Rehab - 0.5% - CPC$33.59 19. Treatment - 0.4% - CPC $37.18 20. Cord Blood - 0.4% - CPC $27.80There they are, the most searched for and most expensive keywords ever according to WordStream.The folks at WordStream used their own information and that of the Google AdWords Keywordtool. Google makes billions of dollars each year and now you know how they do it.http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 7 of 13
  • Google - Adsense - Adwords - Keywords & Social Networking For Home BusinessesGoogle Keywords Tool Can Improve Your AdsYou can improve your ads ranking on the search results page if you fine relevant keywords to use inyour ad by putting the Google keywords tool to good use. When you search for keywords it is best tofind keywords that have the highest average cost per click if your budget can handle it.Google ads are the ones that show up on the right side of the search results page. If you want yourad to rank high on the results pages you have to have a page that is optimized. This how you will getthe most traffic to your site.The Google keywords tool is easy and free to use even if you do not have an active AdWordsaccount. However, you will not have access to the all-important cost-per-click information unlessyou do have an AdWords account. So your first step is to sign in to AdWords and register. TheAdWords account is also free to you.Once you have an AdWords account then you can start your keyword research by going to thewebsite and typing in a keyword or keyword phrase or the URL for your website into the text box.click the AdWords button then enter the security Captcha then click the search button.The tool will automatically show you a list of relevant terms you can analyze to find what will workfor you. Pay attention to the column that shows the average CPC. This is where you will make yourmoney. Do not choose any keyword that has an average CPC of less than $0.50. These keywordsare not worth your time.The best keywords are those with a CPC higher than $0.50 and a competition of less than 3.00. Ifyou find a keyword that fits these criteria you can try to use it for your ad. You will have to test it tosee how it performs out in the marketplace. Pick a keyword and then write your ad. Test each ad,one at a time, for two weeks with a different keyword for every two week trial. Track the results andthen try out another keyword for another two weeksThis is a good way to find a niche as well. If you are into niche marketing then you can analyze thiskeyword further to see if you can find out if a website is available. If there is a website availablethen you could turn around and buy the domain name. The all you have to do is put up a website anduse that keyword to drive traffic to your new site.If you already have a website and are just trying to drive traffic by placing an ad on Google thenyou must look at the Local and Global Monthly Search tabs to find out how many people search forthat term every month. Obviously, the more people searching for that term the better. Effectivelyusing the Google keywords tool can mean money in the bank for you.http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 8 of 13
  • Google - Adsense - Adwords - Keywords & Social Networking For Home BusinessesGoogle Keyword ListAssembling a Google keyword list is easy. All you have to do is use the Google AdWords KeywordTool to find specific, relevant keywords related to the product or service you are offering forpurchase.A well defined keyword list will be the difference between you being a successful business personand an unsuccessful business person.When you are doing your keyword research, think like your customers would. Ask yourself whatwords would the people looking for my business use when they type into the search bar and usethose words to generate a related alternative Google keyword list.If you have a hard time with this, at the next family gathering ask everyone to write some words thatrelate to your business down on some slips of paper and use those suggestions to plug into thekeyword tool.If you dig deep enough you may just hit on a little gold nugget that will turn your business into ahuge gold mine.Also, reread all the content on your website and try to pinpoint one or two keyword phrases orlong-tailed keywords to use as well. Keyword phrases can help you get that much more specific inthe marketing of your niche so that you may find you have very little competition.Everyone needs some competition so you basically have a bidding war going on between you anddrive the CPC up just a little bit. Not too much though, you do not want to go bankrupt on your veryfirst PPC campaign.You do, however, want enough keyword usage in your ad and in the content on your website to beable to rank high in the search engine results pages. The higher you rank, the more click-throughsyou will get and that means more sales. Not everyone will buy something when they go to yourwebsite, they may visit for a while and then when they are ready they may come back to you to getwhat they need. Who knows maybe they bookmarked your site and will tell someone else about itand they will come and buy something from you.Depending on the time of year or the product or service you are selling, you may want to target acertain area or region and use the name of that area or region in your keyword phrase or long-tailedkeyword. The search engines would love you even more.Do be careful that you are up-to-date on the most recent changes that Google has made about theoriginality of the content you must have on your website. If the content you place on your website isnot uniquely yours and does not cite some study or other expert or professional resource, Googleshuman reviewers will not rate you "vital" or "relevant" and you run the risk of being rejected.Start with a well researched Google keyword list and go from there. Just be sure you are adhering toall the new rules so you can get and stay profitable.http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 9 of 13
  • Google - Adsense - Adwords - Keywords & Social Networking For Home BusinessesGoogle Keyword ResearchWhen you do Google keyword research there is a wonderful keyword tool that they have for you touse. Their keyword tool lets you wade through a whole database of words and phrases to help youfind your niche and the best keyword to put to use for that niche.Not only can you find the best keywords to use to bring traffic to your site you can also researchstatistics of that keyword to see how many searches it gets every month. The best keyword is onewith little competition and a high search volume.This may take some time but sometimes, if you look long and hard enough, you might just find akeyword that will be just like finding a little nugget of gold good enough to bring you all the richesyou desire.Here is what you do:Open a new tab on your browser and go to the Google keyword research tool located at"adwords.google.com/select/KeywordToolExternal." Type in the keyword you want to start withthen type in the captcha letters and lick the search button.What will come up is a list of related words and phrases the tool generates for you to choose from.Like I said choose a keyword or phrase that has low competition and a high search volume. Pickingone that has a high competition will not allow you to rank high on the search results pages.Now, when you find one that you think is a good one, check how your keyword for trending. Putyour mouse over the keyword or phrase and then click on the spyglass icon. Google Trends willshow you when, during the entire year, your search term is the most popular. This is a great featureif you have picked a niche that is seasonal.The next thing you should do is go to Google and type your chosen keyword into the search bar. Howmany ads do you see on the right hand side of the results page? If there are less than five then youshould keep looking for another keyword to use. Less than five means that this is probably not a goodniche because no one is searching for it.If there are five or more ads on the right hand side of the results page then you are golden and this isa keyword you should keep and use.The keyword tool will also show you how much your keyword is making per click. The averageCPC for a good keyword is anything above $0.50 per click. You want to make money right? Thenpick your keywords carefully and make sure that they have a higher CPC.Google keyword research tool was the basis of another companys study on the top 20 highest CPCkeywords. "Insurance" tops that list of keywords with over 24% of all keywords used and a CPC ofover $47. That is absolutely insane! You would probably never find a good keyword to use in thatniche but if you did, WOW! You would be laughing all the way to the bank.http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 10 of 13
  • Google - Adsense - Adwords - Keywords & Social Networking For Home BusinessesGoogle Keyword SearchKnowing what Google keyword search statistics can tell you about the keywords being used in localmonthly searches and global monthly searches. This type of information can help in many wayssuch as:A. Structuring your account. You can make an ad group with a keyword that generates a lot oftraffic for you. This will allow you to fine tune the written content on your squeeze page to thatkeyword.B. Planning your budget. Figure out how much traffic your keyword gets so you can put enoughmoney towards it.C. Choosing keywords. Choose quality keywords that will turn the leads you get into conversions.D. Research fluctuations in traffic. This is important because web traffic to your keywords isconstantly changing due to the time of year, whats going on in the world, and lots of other reasonsso stay on top of this research.E. Targeting Location and Language. If you have structured your account with an ad group thekeyword tool will take into account the country and the language in the Local Monthly Searchescolumn. The Global Monthly Searches column takes these into account all the time.F. Keyword match selection. If you choose Broad or Phrase for your match type then will showalternate keywords related to your original one that may help trigger your ads.G. Local Monthly Searches and Global Monthly Searches give an estimated 12 month average ofhow many times someone searches for your keyword.Your business is all about the keywords you choose. They are the basis of how your customers findyour website and you make sales or not. The keywords you choose will help you get ranked high onthe search engine results page and get your ad seen by a lot of searchers. This is called getting traffic.You need traffic to get sales, its that simple.Spend some time creating a keyword list. This may take some time but if you find just the rightkeyword it could mean a significant boost to your bottom line. The best advice I can give you aboutcoming up with keywords is to think like your customers do.Choose words or phrases that you think someone would use to search for your product or service.With the right keywords your ads will get the clicks from those who are looking for your specificproduct or service.You may have to dig down deep to find just the right keyword. Some keywords may bring you a lotof traffic but not many conversions. These are not the keywords you want. Do not be too broad inyour keyword selection. Fine tune your keywords so you get targeted results.When you have a good basic list of good keywords then you can take those keywords and findmaybe even better variations of them. Try using the plural form of your keyword or maybe someslang terms, or different spellings, who knows, it might just be a little gold mine for you.Google keyword search and writing a great ad should work together to improving your bottom linesignificantly.http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 11 of 13
  • Google - Adsense - Adwords - Keywords & Social Networking For Home Businesses Google Social Networking You dont have to look very far on the internet to find Googles fingerprints. Google started out as a search engine, and that was about all it did, but then as it gained more traction it started to branch out into other things. To be fair, many of the things they tried didnt do all that well and have long since been forgotten. It remains to be seen if Google+ (Google social networking) will last, or if it will soon disappear like previously failed endeavors made by Big G. There is no question that Google+ has a lot of weight behind it and they definitely want it to grab some of Facebooks business. Now, they may not flat-out say that, but its quite obvious that they have noticed how much of an impact Facebook has had, and Google cant be blamed for wanting a piece of the virtual action. By now everybody knows that social networking is taking the world by storm, at least the online world. The big-name networking sites like Myspace and Facebook offer settings for people to connect with each other. Many businesses are also tapping into the power of this phenomenon because they can see how popular they are, and they also understand the power of social proof provided by such sites. The ability to leverage social network sites is an excellent method for businesses to reach new markets and increase their customer base. Perhaps you are among the people who didnt think there was enough room for another major player in social networking, but Googles entrance into the arena is evidence that there is still room for growth and competition. While may have had a few mis-steps in its short history, they have a reason for everything that they do. Google+ appears to be a serious contender in the field of social networking, and it is already starting to get a fair share of users who like what it has to offer. One of the main things that make Google+ unique is the use of social circles. You put people into different circles, and then you get to decide what each circle gets to see. For example, you can put your co-workers in one circle, your family in another, and your spouse in yet another. The only downside as of right now is that each person can only belong to one circle, but at least you have the ability to control who sees what. Google+ also has a chat function which makes communicating with friends easy and enjoyable. Facebook also has chat, but theirs is limited to only one person at a time. Google+, on the other hand, is set up so up to 10 people can all chat at the same time. It also has seamless video chat, which adds to the overall experience and puts the social in Google social networking. Everything you would expect in a good social networking site is still here, such as games, sharing, status updates and more. While it may be a bit of a stretch to say Google social networking will replace Facebook, it would be fair to say that Google+ does things right and is worth checking out.You are welcome to check out my Google+ page - https://plus.google.com/117353029269253328329 http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 12 of 13
  • Google - Adsense- Adwords -Keywords & Social Networkhg For Home BusinessesResourceRepublished with authors permission by Elizabeth English http/ILizsWorldprofil comCheck Out -> [Instant Traffic Solution] Suffer from lack of traffic NO More - NEVER http://www.LizsWorldprofit.com/?rd=ts1zBSfJhttp //w ww.LizsWorldprofil com Copyright Elizabeth English - 2012 13 of 13