Many other “revitalization” programs tend to be piecemeal or single focused—this is the only one that provides a comprehensive framework and requires all four components to work together for it to be successful and sustainable.Main Street is place-based economic development—PLACE being the traditional Main Street business district centered around a town square or down a corridor—historic preservation is a primary activity but not the only one. Let’s face it—historic preservation has developed a negative reputation. Roadblocks, regulatory challenges, money…those communities who choose to embrace it and use their assets to their advantage do not let the roadblocks or perceived roadblocks get in the way. These are communities that are willing to think outside the box—they aren’t tied to only one way of doing things and by taking that risk, they tend to benefit much more than those communities who cannot think creatively.I like to think what we do at Main Street is adaptive reuse or reuse of what we already have. Genuine is what people want. It’s what people appreciate. You can’t fabricate character and get away with it. Main Street is about maintaining community character and community character is the one single asset that you have in hand that you don’t have to “create” or “re-create”. It’s also a marathon not a sprint. Too many communities look at it as a short-term, single project when in fact it is a long-term, comprehensive management system. A large investment has been made in improvements both public and private sector. You cannot afford to repeat that investment every 10-years. Our traditional town center’s did not deteriorate overnight and therefore take time and money to bring them back. You do not want them falling into that same hole after you have made the effort to bring them back to life. On the same hand, not every district has fallen so deep into the hole that they need revival. Some have maintained health but could be healthier. The Main Street program isn’t just about those that have fallen into the deep, it’s a program to help those districts who are healthy but don’t want to fall into the deep.Business assistance isn’t going to revitalize a downtown on its own.Training and education isn’t going to revitalize a downtown on its own.A one-time infusion of planning money from DED isn’t going to revitalize a downtown on its own.One big project or streetscape improvement will not revitalize downtown.
NATIONAL--Main Street is America's leading downtown revitalization program, born from and uniquely linked to the National Trust for Historic Preservation. STATE--Main Street State Coordinating programs provide education and support to local Main Street programs using the Main Street Four Point Approach® and building the capacity for those communities to address the challenges of downtown revitalization. Advocacy comes in the form of educating and marketing—why our downtowns are important and why people should support activities that further economic development and revitalization.LOCAL--Local Main Street programs take the burden off of downtown businesses so they can focus on their business at hand. The local Main Street program looks after promotion of the district; works with local, state and federal government bodies to address issues affecting downtown; provides training and information that businesses need; and they work to fill vacancies and improve the downtown district physically and economically. The local Main Street programs purpose is to: foster economic growth and development in the Main Street district; create an atmosphere conducive for business development and job creation using existing assets (historic buildings, traditional commercial character, people, existing businesses)Local Main Street programs have benefited from the educational programming, support and the guidance provided to them by Heritage Nebraska Main Street. Main Street communities have improved their business districts making them desirable for business development and job creation. They have created destinations for people to shop for goods and services. They have created a place for learning about community history and architecture. They have created a gathering place where the community comes together to laugh, mourn, eat, shop, socialize and celebrate.
LEVELS of PARTICIPATIONDesignated Main Street Community—Has a formal organization or a formal program within an organization with a dedicated board of directors and paid staff management in place—follows the Main Street Approach. Communities have highest level of access to programming and support.Associate Member Community—no formal organization in place, but it may be a committee or small group of people working on downtown—some communities are working toward designation, others are happy to be connected and have access to the assistance and resources, programming and support at a limited levelWe’ll talk about “how to” sign up for Associate Membership and the benefits toward the end of the presentation
12 Economic Benefits of Historic Preservation (there is a more detailed handout on the National Trust’s website)Rehab Costs are Roughly the Same as Building NewCreates JobsIncreases Property ValuesConserves ResourcesUses Existing Public InvestmentsSupports Small BusinessRevitalizes Main StreetsAttracts InvestmentAttracts VisitorsPrevents SprawlCreates Affordable HousingIs Good Economic DevelopmentIn Nebraska the economic impact study revealed—preservation generates $170 million a year22 jobs are created for every $1 million spent on preservationhistoric designation protects property values
Saves community identity—people know our towns by what they look like; the landmark buildings and homes; the roads; the townscape—when you tear these buildings down you leave holes and more than likely there won’t be a knight in shining armor to come along and build a new building therefore you continue to destroy your community identity to the point where it is unrecognizable and not worth stopping let alone moving to—you’ve wasted the money to tear these buildings down instead of looking at how that money could have been invested into stabilization.Improves community identity—fixing the eyesores and bringing back a sense of vibrancy; new businesses, improved existing businesses, full occupancy, congestion on the streets, attention to the activity going on—not just the physical identity but also the renewed sense of pride and excitementThe environment—key findings from a recently released study--Reuse Matters. Building reuse typically offers greater environmental savings than demolition and new construction. It can take between 10 to 80 years for a new energy efficient building to overcome, through efficient operations, the climate change impacts created by its construction. The study finds that the majority of building types in different climates will take between 20-30 years to compensate for the initial carbon impacts from construction.Scale Matters. Collectively, building reuse and retrofits substantially reduce climate change impacts. Retrofitting, rather than demolishing and replacing, just 1% of the city of Portland’s office buildings and single family homes over the next ten years would help to meet 15% of their county’s total CO2 reduction targets over the next decade.Design Matters. The environmental benefits of reuse are maximized by minimizing the input of new construction materials. Renovation projects that require many new materials can reduce or even negate the benefits of reuse.The economy—talk about jobs created not only by the businesses, but also by the work of historic preservation and adaptive reuse. The Bottom Line: Reusing existing buildings is good for the economy, the community and the environment. At a time when our country’s foreclosure and unemployment rates remain high, communities would be wise to reinvest in their existing building stock. Historic rehabilitation has a thirty-two year track record of creating 2 million jobs and generating $90 billion in private investment. Studies show residential rehabilitation creates 50% more jobs than new construction.The Main Street program is really about maintaining and enhancing what we have already. The buildings, the businesses and the people. Keeping and creating jobs, keeping and creating businesses, attracting tourists to eat, shop, spend time, learn to appreciate what is there and what is unique about your community. ALL WHILE USING WHAT YOU ALREADY HAVE!!
Working together—it isn’t just one organization’s job—it’s the City, the citizens, the businesses, Chamber, Economic Development, Main Street, tourism—all entities working together.Sometimes it takes a “catalyst” project to get the community working together. For example in Geneva. Interest in the Main Street program came after renovation of the courthouse. That “gem” forced everyone to realize that the town square was rough and needed to come up to par with the courthouse. In some communities the advent of upper floor housing or development of a “white elephant” building can really get the ball rolling and force a community to realize it needs to put a focused effort on downtown.
Successful Main Street programs do not let obstacles or challenges get in their way. The commitment by volunteers and staff is strong.Successful Main Street programs take advantage of every opportunity. Volunteers and staff are resourceful, energetic, enthusiastic—they are not afraid to ask for help or guidance when they need it. They aren’t afraid to work hard. They’re willing to give of their time and talents. They are in it for the greater good, not just themselves. Successful Main Street programs also realize that historic preservation is a basis for the work that they do.
Associate Communities have benefitted from Main Street several ways—Some communities are happy to be connected to a state and national network of organizations and individuals doing the same work and undertaking the same projectsOther communities have specific needs—Bassett (Bassett Lodge and Range Café NR listing), McCook (design guidelines), Norfolk (parking issues), Schuyler (building redevelopment), Osceola (building redevelopment)
2013 Nebraska Main Street Presentation
Say YES! To DowntownEconomic Stability Through the Main Street Four Point Approach®
What is the Main Street Program®? Method of comprehensive downtown revitalization Place-based economic development Improving traditional business districts through design, marketing, business and job retention and creation, organization
The Main Street Four Point Approach® Economic Restructuring: Creating and maintaining an environment for business growth and job creation [economic] Design: Using historic preservation and adaptive reuse to create a positive user and visitor experience [physical] Promotion: Positioning downtown in a changing marketplace [social] Organization: Managing and sustaining the process of building a vibrant downtown [political] [Main Street Four Point Approach® is based on the forces of value in real estate development]
The Main Street Approach® The Four •Organization •Design Points® •Economic Restructuring •Promotion Eight •Comprehensive •Change Principles •Self-Help •Incremental •Implementation Oriented •Public/Private Partnership •Assets •Quality
National Trust Main Street Center•National Leader in Downtown Revitalization•Network of Practitioners and Communities•Research•Advocacy•Training•Standards and CertificationNebraska Main Street•Coordinator of the Network in Nebraska•Information Resources•Training and Education•Advocacy•Support and GuidanceNebraska’s Main Street Communities•Organization---coordination of the local effort•Design—physical improvements•Economic Development—businesses & jobs•Promotion—marketing of the district
Nebraska Main Street Communities Wayne Alliance Fremont Sidney Grand Island York Bassett KearneyElkhornHastings PlattsmouthLexington McCook NebraskaOsceola Beatrice CitySchuyler Falls City
Levels of Participation NTMSC Accredited Main Street Community › Established Main Street community that annually meets the criteria for National accreditation Designated Main Street Community › Established Main Street organization meeting the requirements for designation Designated Urban Main Street District › Established Main Street organization in Omaha or Lincoln meeting the requirements for designation Aspiring Main Street Community › Actively working to establish a Main Street organization; must meet required set of objectives before being eligible to apply for designation Associate Member Community › Any Nebraska community regardless of size or organizational capacity
Programming Board, Committee, Manager Connecting people to resources Training, Support & Technical Preservation Incentives (Fed/State) Assistance Promotion and marketing › Organizational issues and National Main Street Network challenges Listserve › Special projects assistance Out-of-State presentations › Advise and guidance Annual Awards Recognition › Orientation and ongoing Grants and Partnerships education National Trust & Main Street Center Conferences and Workshops Grants and Recognition Lunch & Learn › GAMSA Information resources Letters of Support/Grant Application Media relations Assistance Website/Social Media (Facebook) Orientation and other gatherings of the network Advocacy
If you’re not workingthe program, theprogram is not going towork for you!
Economic Impact of Main Street National Nebraska (1980-Dec 2011) (1994-June 2012)Financial Investment in Physical Improvement $53.6 Billion $107 MillionProjects Public & Private(facades, building rehab, new construction, streetscape & otherpublic improvement projects)Net Business Gain 104,961 643Net Job Gain 448,835 1,810Volunteer Hours -- 262,227Reinvestment Per $1 Spent to Operate Local $18.00 to $1 $16.63 to $1Main Street Programs
Advantages of Downtown Revitalization Saves Community Identity Improves Community Identity Helps the Environment › http://www.preservationnation.org/issues/sustainability/green- lab/lca/The_Greenest_Building_lowres.pdf Improves the Economy › http://www.nebraskahistory.org/histpres/publications/Nebraska_Hist_Pres_Econ.p df
Why Are Main Streets Important? Center of employment in the community Reflection of community pride, image, prosperity, & level of investment Ideal place for independent businesses It’s the heart of the community Often a tourist attraction Reduces sprawl Protects commercial and residential property values Convenient Government and financial center for the community Provides a place for the community to come together Represents a huge public and private investment
What it takes WorkingCommitment Money Knowledge Participation Patience Together
Positioning for successful revitalization The right people, the right place, the right time Creativity Time and commitment No fear—take risks, fail and learn from it No quit attitude Strong communication Ability to form partnerships and cooperation Knowing your vision and purpose Projects and actions that create an atmosphere that reduce the risk of starting a business or making an investment in redevelopment FUN!!!
Benefits Technical Assistance › Organizational support, training, visioning, and work plan development Free Networking and Information › Information on a variety of topics related to downtown revitalization Access to statewide training (Lunch & Learn) or programs in designated communities National Main Streets Conference › 2013 in New Orleans—cultural and heritage tourism Membership listing › Website, annual report, promotional materials, news National Main Street Center Network Membership › Main Street Now › Website resources for members only › Access to communication and information sharing with 2,000+ other communities around the country
What the Main Street Program Has Done for Communities Keeping businesses alive in our Catalyst for investment in downtown communities Increased job Increased cooperation between opportunities community organizations Increased cooperation between Brought attention back to the core of businesses the community The organizational structure to getRecycle and reuse of historic things donebuildings for economic development Increased events and activities in the Increased activity downtown + increased investment + jobs and businesses Increased engagement w/City Government = more $$ revenue & a prosperous, healthy community Add your own benefit here __________________
Main Street Associate Membership TechnicalOpen to any community or organization assistance, support, guidance, training, and regardless of population size information $450/year Networking and information resources National Main Street Network Membership
Q&ANebraska Main Streetwww.nebraskamainstreet.orgElizabeth Chase, Director(402) email@example.comNational Trust Main Street Centerwww.mainstreet.org