10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Social Networking for Businesses<br />
Social Networking for Businesses<br />By Elizabeth Sugar Boese<br />succeedInEveryWay.com<br />October 2011<br />2<br />Ph...
Who Am I?<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Elizabeth Sugar Boese<br />liz@...
Seminar<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Time: 9-noon<br />Break: 10:30-10...
Why use social media for business<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Market ...
What is Social Media<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Definition: <br />Gr...
Social Media sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />There are TONS of soci...
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Social Networking<br /...
Facebook Examples<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />
Facebook Examples<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />
Facebook - responses<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Business networking<br...
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Blogging<br />Twitter<...
Twitter Examples<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Specials<br />Product In...
Twitter Examples<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Customer Service<br />Tw...
Twitter Examples<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Feedback<br />Contests<b...
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Blogging<br />Wordpres...
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Wordpress<br />Get you...
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Bookmarking<br />Del.i...
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Media<br />SlideShare<...
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Media<br />Google Docs...
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Media<br />Video: YouT...
Social Media Sites<br />10/14/2011<br />(c) 201 by Elizabeth Sugar Boese. All Rights Reserved<br />Reviews<br />Yelp<br />
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />FourSquare<br />Foursq...
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Foursquare Mayors Get ...
Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Articles<br />E-Zine<b...
How to pick which ones<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Do a market analys...
What role will you play<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />What role will yo...
How to pursue your role<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Contributor<br />...
Tips<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Have your customers provide your con...
Tips<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Follow net etiquette<br />All upper ...
Return on Investment (ROI)<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Establish a ba...
Summary<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Write out plan and goals for soci...
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Social networking for businesses 2011

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Social networking for businesses 2011

  1. 1. 10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Social Networking for Businesses<br />
  2. 2. Social Networking for Businesses<br />By Elizabeth Sugar Boese<br />succeedInEveryWay.com<br />October 2011<br />2<br />Phone Apps<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com<br />
  3. 3. Who Am I?<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Elizabeth Sugar Boese<br />liz@succeedInEveryWay.com<br />http://www.succeedInEveryWay.com<br />Twitter: succeedNLPYouTube:seminarsOnSuccess<br />Also find me on: FaceBook, LinkedIn,SlideShare, del.icio.us,reddit,MySpace<br />Entrepreneur: 4 businesses<br />Computer Science instructor: 9 years<br />Business Consultant: 5 years<br />Current websites: 8<br />World traveler – explored over 60 countries<br />
  4. 4. Seminar<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Time: 9-noon<br />Break: 10:30-10:45pm<br />Handouts: LOTS of material for your reading pleasure. We will not cover it all during seminar. <br />Focus: <br />Why use social media (specifically for business)<br />What is social media (definition, types, differences)<br />How to use social media for business (getting started, tips, plan)<br />Questions?<br />
  5. 5. Why use social media for business<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Market research<br />Customers likes/dislikes<br />Competition <br />Branding<br />Build relationships<br />More accessible to customers/clients<br />Get name out there<br />Rise in search engine rankings<br />Improve traffic<br />People trust other peoples’ recommendations<br />Business connections<br />Find employees<br />Find colleagues<br />Knowledge sharing<br />“Free”<br />ROI – money<br />Increased sales (money)<br />More transactions<br />More new customers<br />Increased frequency of current customers<br />
  6. 6. What is Social Media<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Definition: <br />Group of people<br />Share interests/activities<br />Connected online<br />Terms: chat, instant messaging, blogs, weblog, micro-blogging, tweets/tweeting, RSS feeds, Atom feeds, viral, podcast, SEO, tagging<br />Social media does not replace your traditional website.<br />People are talking about you in social media<br />Join the chat, help direct it<br />
  7. 7. Social Media sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />There are TONS of social networking sites<br />Networking<br />Social: FaceBook, MySpace, Hi5, Friendster, Orkut, Bebo, Tribe<br />Business: LinkedIn, Ryze<br />Blogging<br />Twitter<br />Blogger, WordPress, Drupal, Xanga<br />Bookmarking<br />Del.icio.us,Reddit<br />Media<br />Documents: SlideShare, Google Docs<br />Video: YouTube, Vimeo<br />Images: Flickr<br />Reviews<br />Yelp<br />Articles<br />E-zine Articles, Reddit<br />Others<br />Internet radio, podcast<br />
  8. 8. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Social Networking<br />Facebook<br />
  9. 9. Facebook Examples<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />
  10. 10. Facebook Examples<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />
  11. 11. Facebook - responses<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />
  12. 12. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Business networking<br />LinkedIn<br />
  13. 13. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Blogging<br />Twitter<br />
  14. 14. Twitter Examples<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Specials<br />Product Info<br />Recommendations<br />Coupons<br />
  15. 15. Twitter Examples<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Customer Service<br />Tweet-ups<br />Links to blogs<br />
  16. 16. Twitter Examples<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Feedback<br />Contests<br />Respond to customer ideas<br />
  17. 17. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Blogging<br />Wordpress, Drupal (vs. Blogger)<br />
  18. 18. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Wordpress<br />Get your own hosting service and install Wordpress instead of blogging on wordpress.org<br />Use Atahualpa theme (by BytesForAll) – Looks awesome and tons of customization options without programming<br />http://wordpress.bytesforall.com<br />Free!<br />
  19. 19. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Bookmarking<br />Del.ici.us<br />Organizing<br />Sharing<br />Profiling<br />
  20. 20. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Media<br />SlideShare<br />A fun example<br />The Brand Gap<br />http://www.slideshare.net/coolstuff/the-brand-gap<br />
  21. 21. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Media<br />Google Docs<br />
  22. 22. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Media<br />Video: YouTube<br />http://www.youtube.com/watch?v=MpIOClX1jPE<br />
  23. 23. Social Media Sites<br />10/14/2011<br />(c) 201 by Elizabeth Sugar Boese. All Rights Reserved<br />Reviews<br />Yelp<br />
  24. 24. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />FourSquare<br />Foursquare Mayors Get 25% Off at Ann Taylor<br />
  25. 25. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Foursquare Mayors Get 25% Off at Ann Taylor<br />FourSquare<br />
  26. 26. Social Media Sites<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Articles<br />E-Zine<br />
  27. 27. How to pick which ones<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Do a market analysis<br />Who is your audience<br />Where are they?<br />What do they like?<br />Reading articles<br />Watching videos<br />Quick updates<br />Keeping abreast of the most current products/services/courses/etc.<br />
  28. 28. What role will you play<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />What role will you play?<br />Listener<br />Eavesdropper<br />Market research<br />Aggregator<br />Filterer<br />Contributor<br />Answerer<br />Connector<br />Producer<br />
  29. 29. How to pursue your role<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Contributor<br />How-to articles, videos<br />Educate on a topic<br />Tips and advice<br />Post photos of business/fans/events<br />Start discussions<br />Update status of what you’re doing<br />Top # lists<br />Review products/services<br />Interview prominent people<br />Offer free ebooks/samples/podcasts<br />Introduce your product/service<br />Testimonials<br />Listener<br />Tweets<br />RSS feeds<br />Search <br />Aggregator<br />Announce upcoming seminars and events<br />Top # lists<br />Compile reviews/testimonials of products/services<br />Compile list of links for particular area <br />Maintain up-to-date posts to latest news<br />Repost links to other blogs/tweets/reviews<br />
  30. 30. Tips<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Have your customers provide your content<br />Contests<br />Coupons<br />Offer incentives – discounts for loyal customers who participate, recognition at events, links to their own sites from your business site<br />Check grammer/spelling!<br />Be succinct.<br />Don’t self-promote too often.<br />
  31. 31. Tips<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Follow net etiquette<br />All upper case letters = yelling<br />Do not slander/flame others<br />Go for solutions, not attacks<br />Keep it real<br />Be you. Personality is important. Have one. Yet don’t get too personal.<br />Don’t cheat the system – anything you do will be found out. <br />Be a good role model. Remember, people talk. Guide their conversations.<br />Track your ROI. Google Analytics, track sales, customers.<br />
  32. 32. Return on Investment (ROI)<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Establish a baseline % growth annually<br />$ sales<br /># transactions<br /># unique customers<br /># new customers<br />Customer service satisfaction<br />Write plan & goals<br />Compare to growth with social media efforts<br />Continual time<br />Event-based<br />Quarterly<br />Annually<br />6.3% growth<br />9.5% growth<br /># of friends/followers not necessarily valid – e.g., easy to inflate with fake users. Be careful if you hire an agency that guarantees you X # followers!<br />
  33. 33. Summary<br />10/14/2011<br />(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved<br />Write out plan and goals for social media<br />Go where your customers are<br />If using a new social media site, play with it a bit as a regular person before launching your business on it.<br />Time-box how much time you spend on social networking, orhire someone.<br />Be you.<br />Measure ROI. Change plan based on results.<br />

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