By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedI...


Elizabeth Sugar Boese
 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP






E...


Follow others

 Competition
 Business Magazines
 Inc., Fast Company, Success Magazine, Business Week

 Experts in y...


Mini-blogs called “tweets”.
 Limited to 140 characters.










“Follow” others (e.g. search for “succeedNLP”...
Click on
follow/ing/ers
to see who

mentions

Create
lists
= Retweet
@[person]
references them
Background
image with
logo ...
Click on #
Discover

Enter a
name, topic,
or business.
Click on
“search”

(c) 2012 by Elizabeth Sugar Boese. All Rights Re...
Click on
button to
follow them.

Click on their
username to
see their
profile and
tweets.
(c) 2012 by Elizabeth Sugar Boes...


ReTweets
 Like a tweet someone else posted? ReTweet it for all your
followers to see.
 You can retweet quickly by fol...
Click on star
to make a
tweet a
favorite

(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com

1...







Keep track of topics/groups with lists
Create lists for work,
friends, hobbies, etc.
Make list public or
privat...



Communities interested in same topic
Easy way to search Twitter

 E.g. search for the TV Show LOST use #LOST
This pr...


Recommendations vary
 2-3 times per day
 Once every 2-3 hours
 Too many all at once seems less effective





Moni...


Watch out: Spam
 Repeated same message
 Lots of messages trying to sell them something
 Messages about making lots o...
Don’t need
to follow
everyone
who follows
you.

Use
hashtags
#
Don’t tweet
too much
selfpromotional

Don’t tweet too
much ...


Direct marketing/public relations channel
 Link back to blog, press releases, website
 Add a personal touch
 Disadva...


Create an image in your own paint program, with
your logo and contact information on the left hand
side.
 Must be 800k...
Look for Part 3 in this series on Social Networking for businesses



Wefollow.com: resource for using # hashtags
Cell p...


Contact: Liz Boese
 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP



Available
...
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
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Social Media Networking for Business 2012 Part 2 Twitter

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Social Media Networking for Business 2012 Part 2 Twitter

  1. 1. By Elizabeth Sugar Boese succeedInEveryWay.com March 2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 1
  2. 2.  Elizabeth Sugar Boese  liz@succeedInEveryWay.com  http://www.succeedInEveryWay.com  Twitter: succeedNLP      Entrepreneur: 4 businesses Computer Science instructor: 9 years Business Consultant: 6 years Current websites: 8 24 Hour Mountain Bike Racer (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 2
  3. 3.  Follow others  Competition  Business Magazines  Inc., Fast Company, Success Magazine, Business Week  Experts in your field  Write content        Quotes Links to your blog Links to good web sites/blogs Give advice Details on product releases Announce events Respond to clients/customers image courtesy of Pierre Amerlynck (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 4
  4. 4.  Mini-blogs called “tweets”.  Limited to 140 characters.        “Follow” others (e.g. search for “succeedNLP”). See who is following you. Naming: no spaces allowed. Favorites Lists Long URLs are given shortcuts via mini-URLs. RSS feeds image courtesy of Makio Kusahara (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 6
  5. 5. Click on follow/ing/ers to see who mentions Create lists = Retweet @[person] references them Background image with logo & website Shortened URL (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 7
  6. 6. Click on # Discover Enter a name, topic, or business. Click on “search” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 9
  7. 7. Click on button to follow them. Click on their username to see their profile and tweets. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 10
  8. 8.  ReTweets  Like a tweet someone else posted? ReTweet it for all your followers to see.  You can retweet quickly by following the automated process, or write one manually to add your own comments to the post.  Automatically:  Click on the “Retweet” link in lower-right of tweet.  Click “Yes” to retweet to followers.  Manually:  Add “RT” for ReTweet, “@” and their username. E.g. “RT @succeedNLP “  Copy tweet and post. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com Give credit where credit is due. 12/11/2013 11
  9. 9. Click on star to make a tweet a favorite (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 12
  10. 10.     Keep track of topics/groups with lists Create lists for work, friends, hobbies, etc. Make list public or private Steps  Click on author  Click on “Lists”  Click on checkboxes for lists you want to add that user to. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 13
  11. 11.   Communities interested in same topic Easy way to search Twitter  E.g. search for the TV Show LOST use #LOST This prevents “I lost my keys” tweets to show up in search results.     www.weFollow.com : list of hash tags Make your own – just add # in front of word or phrase (no spaces) #FollowFriday or #FF - suggest to your followers who good people are to follow. #in to designate tweets to go to your Linked In account. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 14
  12. 12.  Recommendations vary  2-3 times per day  Once every 2-3 hours  Too many all at once seems less effective   Monitor click-throughs, retweets, responses to determine best for you and your market Use a tool to schedule tweets  Socialoomph, Twuffer, AutoTweeter, FutureTweets, TwitMessenger, TwitRobot, HootSuite (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 15
  13. 13.  Watch out: Spam  Repeated same message  Lots of messages trying to sell them something  Messages about making lots of money Limit posts to the rule: 70/20/10 70 % Good info 20% RT other’s good info 10% Self-promotion image courtesy of Michal Zacharzewski (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 16
  14. 14. Don’t need to follow everyone who follows you. Use hashtags # Don’t tweet too much selfpromotional Don’t tweet too much : 2-3 times per day max to start Don’t need to read every tweet. Don’t repeat tweets over and over. Keep it real! Re-tweet good relevant tweets. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com Create lists to manage topics Check in regularly 12/11/2013 17
  15. 15.  Direct marketing/public relations channel  Link back to blog, press releases, website  Add a personal touch  Disadvantage: too much self-promotion can damage reputation  Allow employees to tweet  Advantage: view that company hires leaders  Disadvantage: employees posting negative tweets  Track talk about your business  Twendz, TweetDeck (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 18
  16. 16.  Create an image in your own paint program, with your logo and contact information on the left hand side.  Must be 800kb or less  In Twitter, click on “Settings” “Design” “Change background image” Click on “browse” and find the file. Click on “save changes” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 19
  17. 17. Look for Part 3 in this series on Social Networking for businesses   Wefollow.com: resource for using # hashtags Cell phone apps: Twitterific, Echophon, Fring, Mobio, Jtwitter, Abiro Jitter, Cellity, Twitterberry, TweetieTextExpander    Tweets indexed by search engines TweetDeck: manage various social media content from one place “Tweet-ups”: local meet-ups (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 20
  18. 18.  Contact: Liz Boese  liz@succeedInEveryWay.com  http://www.succeedInEveryWay.com  Twitter: succeedNLP  Available      Seminars Workshops One-on-one instruction Initial setup on social media sites Ongoing content on social media sites (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 22

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