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Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
Social Media Networking for Business 2012 Part 2 Twitter
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Social Media Networking for Business 2012 Part 2 Twitter

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  • 1. By Elizabeth Sugar Boese succeedInEveryWay.com March 2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 1
  • 2.  Elizabeth Sugar Boese  liz@succeedInEveryWay.com  http://www.succeedInEveryWay.com  Twitter: succeedNLP      Entrepreneur: 4 businesses Computer Science instructor: 9 years Business Consultant: 6 years Current websites: 8 24 Hour Mountain Bike Racer (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 2
  • 3.  Follow others  Competition  Business Magazines  Inc., Fast Company, Success Magazine, Business Week  Experts in your field  Write content        Quotes Links to your blog Links to good web sites/blogs Give advice Details on product releases Announce events Respond to clients/customers image courtesy of Pierre Amerlynck (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 4
  • 4.  Mini-blogs called “tweets”.  Limited to 140 characters.        “Follow” others (e.g. search for “succeedNLP”). See who is following you. Naming: no spaces allowed. Favorites Lists Long URLs are given shortcuts via mini-URLs. RSS feeds image courtesy of Makio Kusahara (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 6
  • 5. Click on follow/ing/ers to see who mentions Create lists = Retweet @[person] references them Background image with logo & website Shortened URL (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 7
  • 6. Click on # Discover Enter a name, topic, or business. Click on “search” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 9
  • 7. Click on button to follow them. Click on their username to see their profile and tweets. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 10
  • 8.  ReTweets  Like a tweet someone else posted? ReTweet it for all your followers to see.  You can retweet quickly by following the automated process, or write one manually to add your own comments to the post.  Automatically:  Click on the “Retweet” link in lower-right of tweet.  Click “Yes” to retweet to followers.  Manually:  Add “RT” for ReTweet, “@” and their username. E.g. “RT @succeedNLP “  Copy tweet and post. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com Give credit where credit is due. 12/11/2013 11
  • 9. Click on star to make a tweet a favorite (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 12
  • 10.     Keep track of topics/groups with lists Create lists for work, friends, hobbies, etc. Make list public or private Steps  Click on author  Click on “Lists”  Click on checkboxes for lists you want to add that user to. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 13
  • 11.   Communities interested in same topic Easy way to search Twitter  E.g. search for the TV Show LOST use #LOST This prevents “I lost my keys” tweets to show up in search results.     www.weFollow.com : list of hash tags Make your own – just add # in front of word or phrase (no spaces) #FollowFriday or #FF - suggest to your followers who good people are to follow. #in to designate tweets to go to your Linked In account. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 14
  • 12.  Recommendations vary  2-3 times per day  Once every 2-3 hours  Too many all at once seems less effective   Monitor click-throughs, retweets, responses to determine best for you and your market Use a tool to schedule tweets  Socialoomph, Twuffer, AutoTweeter, FutureTweets, TwitMessenger, TwitRobot, HootSuite (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 15
  • 13.  Watch out: Spam  Repeated same message  Lots of messages trying to sell them something  Messages about making lots of money Limit posts to the rule: 70/20/10 70 % Good info 20% RT other’s good info 10% Self-promotion image courtesy of Michal Zacharzewski (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 16
  • 14. Don’t need to follow everyone who follows you. Use hashtags # Don’t tweet too much selfpromotional Don’t tweet too much : 2-3 times per day max to start Don’t need to read every tweet. Don’t repeat tweets over and over. Keep it real! Re-tweet good relevant tweets. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com Create lists to manage topics Check in regularly 12/11/2013 17
  • 15.  Direct marketing/public relations channel  Link back to blog, press releases, website  Add a personal touch  Disadvantage: too much self-promotion can damage reputation  Allow employees to tweet  Advantage: view that company hires leaders  Disadvantage: employees posting negative tweets  Track talk about your business  Twendz, TweetDeck (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 18
  • 16.  Create an image in your own paint program, with your logo and contact information on the left hand side.  Must be 800kb or less  In Twitter, click on “Settings” “Design” “Change background image” Click on “browse” and find the file. Click on “save changes” (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 19
  • 17. Look for Part 3 in this series on Social Networking for businesses   Wefollow.com: resource for using # hashtags Cell phone apps: Twitterific, Echophon, Fring, Mobio, Jtwitter, Abiro Jitter, Cellity, Twitterberry, TweetieTextExpander    Tweets indexed by search engines TweetDeck: manage various social media content from one place “Tweet-ups”: local meet-ups (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 20
  • 18.  Contact: Liz Boese  liz@succeedInEveryWay.com  http://www.succeedInEveryWay.com  Twitter: succeedNLP  Available      Seminars Workshops One-on-one instruction Initial setup on social media sites Ongoing content on social media sites (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com 12/11/2013 22

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