All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Signal Distribution in
Digital Signa...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
What we will Cover
• Digital Signage...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
3
“It’s just a truck….”
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Fragmented, variety of HW &SW
 50+ ...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Deploying a DS System is Challenging...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
6
Uptime = ROI
 The bigger the netw...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Management
Layer
Media
Layer
Playbac...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Signal Delivery Options
• Traditiona...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Delivery Options (continued)
• CATx ...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
A Typical CATx Distribution System
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Screen Placement
• According to Dale...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Player Placement
• In contrast to di...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Player Trends
• Multiple Out Video C...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Player at Screen Benefits
• Can use ...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Player at Screen Challenges
• Servic...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Player in Back Room Benefits
• Playe...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Players in Back Room Challenges
• Ad...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
DS Vision Digital – System Diagram
W...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
One to One One to Many
19
Basic Syst...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
• Usage:
 Commercial
 Designed for...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Content Creation Tips to save $$
• U...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Some Considerations to
make sure you...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
«It is just a truck, but...»
23
...o...
All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com
Questions?
Thanks for your time…
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Signal distribution in ds networks

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Signal distribution in ds networks

  1. 1. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Signal Distribution in Digital Signage Networks
  2. 2. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com What we will Cover • Digital Signage Industry overview • Digital Signage Network Topology • Placement Choices – screens vs players • Considerations – player placement options – Benefits of Player at Screen – Challenges of Player at Screen – Benefits of Back Room Placement – Challenges of Back Room Placement • Content Delivery Methods
  3. 3. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com 3 “It’s just a truck….”
  4. 4. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Fragmented, variety of HW &SW  50+ Public Display Vendors  1000+ different display models  2 Million Public Displays sold p.a., install-base of 10 Million  2500+ CMS SW vendors  Increasing amount of peripherals  2000+ DOOH Networks  And growing….
  5. 5. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Deploying a DS System is Challenging Distribute media to multiple remote displays Control displays Reduce operational costs Reduce capital costs Improve ROI 5 TCO
  6. 6. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com 6 Uptime = ROI  The bigger the networks grow, the more complex they become  Increased difficulty to keep full control and uptime  Every screen failure/interruption is lost money
  7. 7. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Management Layer Media Layer PlaybackContent Interaction System Management Digital Signage Solution Ecosystem Content Management (CMS) Infrastructure Management
  8. 8. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Signal Delivery Options • Traditional Video Cable – Lower cost, depending on distance – Familiar to use – Difficult to terminate – Limited distances • Fiber Optic – Higher cost – Longer distances – Reliable band width – Not relevant in many applications
  9. 9. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Delivery Options (continued) • CATx Cable – Initial higher cap-ex – depending on application – Extension and Distribution systems • Flexibility in placing screens • Save money on software licensing costs – Longer distances • Up to 2000 feet – Easy to install – Can use existing cabling infrastructure • And there is always – player on screen
  10. 10. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com A Typical CATx Distribution System
  11. 11. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Screen Placement • According to Dale Smith of Peerless Industries, “All the well intentioned design work, beautiful display devices and high powered content that money can buy are rendered ineffective if placed in a poor location.” • The screens must be located in a public area • The screens must be clearly visible • Viewing distance needs to be optimized so that the screen will not appear too big or too small. • Only if you successfully meet all these placement challenges will your digital signage system allow optimal screen spotting and provide maximum results.
  12. 12. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Player Placement • In contrast to display devices, media players have a wide choice of placement options. • Media players do not need to be in public spaces or at the screen • They do have their own set of placement requirements to ensure a successful deployment • While screen placement mainly affects the effectiveness of your message delivery, player placement, in contrast, is mainly a Total Cost of Ownership (TCO) consideration.
  13. 13. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Player Trends • Multiple Out Video Cards – many software companies are taking advantage of products from companies like Matrox and placing them in robust systems capable of driving multiple screens from one processor. • Players are being built into open screen slots – typically supplied with a utility for doing basic playback of content • On the low end, becoming more reliable • On the high end, becoming significantly more powerful
  14. 14. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Player at Screen Benefits • Can use existing infrastructure cabling • Depending on application environment – provides simple solution • Can use less hardware than other solutions, depending on environment • Can be secured to screen preventing easy access or theft, especially in ceiling mount installations
  15. 15. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Player at Screen Challenges • Servicing can be very difficult depending on environment • Access can be problematic causing increased service cost • Players are exposed to environment - heat & dust, etc… causing lower MTBF • Depending on application – can be exposed to increased security risks associated with vandalism or theft
  16. 16. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Player in Back Room Benefits • Players can be consolidated into racks for easy access at any time, therefore lowering service costs • Upgrading software and players becomes significantly easier • Extension/Distribution can take advantage of existing CAT5 infrastructure • Back room can be environmentally controlled to extend MTBF • Back room environment can be secured to prevent tampering and theft
  17. 17. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Players in Back Room Challenges • Additional equipment may require slightly higher up front costs • Security needs to be addressed • Environmental factors need to be addressed
  18. 18. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com DS Vision Digital – System Diagram WAN
  19. 19. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com One to One One to Many 19 Basic System Configurations
  20. 20. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com • Usage:  Commercial  Designed for 24x7 operation  Handles extreme heat conditions  Landscape or portrait orientation supported  Consumer  Designed for limited on time operation with intent of long off times  Landscape only • Control  Commercial  RS-232 external control with PC & video loop-through connector capability (drive multiple displays from one PC or video source)  Consumer  Lacks the above & often does not feature BNC locking connectors or a DVI input • Warranty  Commercial  3 years parts & labor  Onsite service optional Commercial vs. Consumer Grade Display to save you $$Presented by Consumer  1 year typical.  Warranty may be voided if used in commercial spaces
  21. 21. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Content Creation Tips to save $$ • Use motion…it gets noticed • Digital signage is not a static sign or a TV commercial. It’s a new medium that requires new rules. • Know the dwell time of the audience and set message and loop time accordingly. • Add content people want to see to help drive longer viewing times (Ex/ news & weather) • Displays in portrait mode are eye catching • Build content for a specific aspect ratio and resolution • Don’t overuse tickers and don’t use them for the primary message
  22. 22. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Some Considerations to make sure you have covered • Cost – there is an investment involved – Avoid big problems by testing everything – Run a small pilot – Use lease options and other creative financing • Complexity - Digital signage projects require technical business, marketing and design expertise – Make sure your team includes all interested parties – Make sure you understand the purpose of the network and the benefit to all interested parties – before you begin • Return on Investment – Is it $$$ – Is it something else – creativity, ingenuity, results? – Clearly define your objectives – monitor your progress frequently
  23. 23. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com «It is just a truck, but...» 23 ...only as long as it runs smoothly!
  24. 24. All rights reserved © Minicom Digital Signage, Inc. 2010www.minicomdigitalsignage.com Questions? Thanks for your time…

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