Cca communications plan

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Cca communications plan

  1. 1. Prepared by:7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  2. 2. Introductions… Elizabeth Shea: President & CEO of SpeakerBox, founded in 1997 (Competes with Elizabeth Shea, country-western singer, for first page ranking)  SpeakerBox Communications is a B2B technology PR firm (Competes with subwoofers and the Bud Light Speaker Box tailgate toy).7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  3. 3. SpeakerBox Fast Facts Founded: 1997 Employees: 17 Specialties: B2B Tech and Telco Office: McLean, VA7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  4. 4. Why Are We Here?7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  5. 5. What Is the CCA?7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  6. 6. The CCA: New Messaging The Cloud Communications Alliance (CCA) is an industry peer association dedicated to fostering the growth of cloud communications – hosted communications services that offer enterprises the best in voice and data communications and storage while at the same time reducing costs.7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  7. 7. CCA: New Messaging/Goals  Promote awareness and advance the adoption and understanding of cloud communications services and their benefits  Educate businesses about the ways to build, deploy and scale enterprise communications systems  Provide a forum where industry leaders can come together to discuss key topics and goals – and give them the infrastructure to collectively share solutions that will help them (and the industry) achieve those goals  Create and adopt standards for cloud communications technologies  Present and promote the best in class companies to the public  Ensure the public of high standards in all dealings with CCA members by pledging to adhere to an Ethical Code of Conduct7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  8. 8. 2013 CCA Marketing Goals Membership Goal: 6-8 New Members 2 New Vendor Members (Sponsors) Be Recognized as the Gold Seal of Approval by customers, providing third party credibility for its members. Be seen as a thought leader for the industry7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  9. 9. 2012 Highlights: Website Changes Website Changes:  Written to showcase CCA benefits to customers, members.  New messaging reflects association focus  Calls to action more Next Up: obvious to drive membership  Personalize with  Vendor members pictures, clean up represented as logos. sponsors  Photo roll from events showcasing past meetings.7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  10. 10. 2012 Highlights: Conference Support  ITEXPO Media Coverage/Interviews  New Collateral  ITEXPO Podcasts – Sean Burke, Telovations – Dave Gilbert, SimpleSignal – Dean Parker, Callis – Evin Hunt, Shango – Jim Kaiser, J-Curve – Mike Timar, Alteva7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  11. 11. WIIFM? (What’s In It For Me?) Higher/deeper membership represents greater networking, greater strength as an organization (and better quarterly meetings!) Opportunity to leverage CCA infrastructure for member benefit in marketing, sales and support. Affiliation with a world-class organization that represents the best of the best. Did we mention the great quarterly meetings?7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  12. 12. How We’ll Reach Our Goal  Refresh CCA messaging: “Association” Versus “Alliance”  Enhance Thought Leadership of CCA Aggressive Outreach to Industry: Membership Drive Promote CCA Media Members Relations Social Media Email Initiatives Campaigns White Paper Call to Action7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  13. 13. Association Versus Alliance  Promote Board of Directors as Steering Committee for CCA Mission. Opportunities for Members to Participate in BOD over time. Volunteer positions.  Still the Cloud Communications Alliance (CCA): but referred to as non-profit association.  Vendor Members Become “Sponsors” which signifies support for the membership base.  Promote image of advocacy-based, forward-thinking membership organization rather than a buying entity or strictly a teaming arrangement.7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  14. 14. Case in Point7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  15. 15. Leverage The CCA For Your Business!  Send your company news to CCA and we’ll promote on the Cloud Communications News Portal blog, TelecomReseller and other social media channels.  Byline a blog post on a topic on cloud communications and we’ll publish it on the TelecomReseller blog and Cloud Communications blog.  Participate in a podcast for TelecomReseller, leverage links to your site.  Follow @cloudnewsportal on Twitter, we’ll follow you back.  Send us your blog address and we’ll include on the CCA website.  Leverage the CCA media list for telecom and cloud communications reporters, analysts and influencers. Put your marketing person in touch with CCA.  The CCA will manage a speaking database of opportunities; leverage for your own company!7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  16. 16. Let’s Build Our Community  Support other members by subscribing to their blog and social media channels (Facebook, Twitter, YouTube channels).  Add the CCA Membership Seal to your website to signify inclusion in the CCA.  Include the CCA on your media list for news, upcoming announcements, speaking engagements, awards.7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  17. 17. Member Resources Joe Marion, President, Executive Director jmarion@cloudcommunications.com www.cloudcommunications.com Doug Green TelecomReseller publisher@usernews.com www.telecomreseller.com Larry Lisser Embrase Larry.lisser@embrase.com www.embrase.com Elizabeth Shea SpeakerBox Communications eshea@speakerboxpr.com cca@speakerboxpr.com7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  18. 18. Brainstorm What do YOU want to see?7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  19. 19. Appendix: Tactical Marketing Plan Tactic Q1 Q2 Q3 Q4 Website Add BOD page, more Add Resources call to action pages Page; build out member data White Paper Write cloud Pitch to media Call-to-action communications white outlets for campaign for paper publication customers CCA Media Proactive pitching on Issue one press Issue one press Issue one press relations trends, CCA thought release per month release per month release per month leadership Member Media Promote and pitch Promote and pitch Promote and pitch Promote and pitch Relations member news as member news as member news as member news as needed needed needed needed Blogging 1 post per month 1 post per month 1 post per month 1 post per month Podcasts Coordinate 1 Coordinate 1 Coordinate 1 Coordinate 1 podcast/month with podcast/month podcast/month podcast/month members with members with members with members7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com
  20. 20. Appendix: Tactical Marketing Plan Tactic Q1 Q2 Q3 Q4 Email Add BOD page, more Add Resources Capture inbound Campaign call to action pages Page; build out data member data Social Media Write cloud Pitch to media Call-to-action communications white outlets for campaign for paper publication customers Member Case Promote member Promote member Promote member Promote member Studies case studies to media case studies to case studies to case studies to media media media Trade Shows TBD: Discussion TBD: Discussion TBD: Discussion TBD: Discussion Member Revise with new Materials messaging7900 Westpark Drive > Suite T410 > McLean, VA 22102 > www.speakerboxpr.com

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