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Digital Media Proposal: Target<br />By: Elissa Budziszewski<br />
Overview:<br />1962<br />Statistics:<br />2nd largest discount retailer in the U.S. <br />#30 in the Fortune 500 <br />1,7...
Challenges:<br />CURRENTLY DO NOT HAVE STORES OUTSIDE THE U.S. OR IN  ALASKA, HAWAII AND VERMONT.<br />BECOMING THE TOP<br...
Target Audience:<br />20-30 Year Olds<br />Why this age group?<br />
Social Media Currently in Use:<br />Not frequently advertised, page offers ways to integrate their products in your life.<...
What do 20 and 30 Something's Love?<br />CELEBRITIES<br />
Suggested Social Media Upgrad:Focusing on Celebrities<br />Advertise clothing designers, musical artists and home goods so...
Google Adwords:<br />Keywords:<br />“Bargain Shopping”<br />“Trendy inexpensive clothing”<br />“Great Deals”<br />“Discoun...
Budget:<br />$50,000<br />$10,000<br />$10,000<br />$5,000<br />$15,000<br />$6,000<br />$4,000<br />
Timeline:<br />Span: 1 Year<br />Update               Multiple times 	     a day.<br />Add new        videos once a week.<...
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Target Digital Media Proposal

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Transcript of "Target Digital Media Proposal"

  1. 1. Digital Media Proposal: Target<br />By: Elissa Budziszewski<br />
  2. 2. Overview:<br />1962<br />Statistics:<br />2nd largest discount retailer in the U.S. <br />#30 in the Fortune 500 <br />1,750 Locations as of January 2011<br />Revenue of $67. 390 Billion<br />
  3. 3. Challenges:<br />CURRENTLY DO NOT HAVE STORES OUTSIDE THE U.S. OR IN ALASKA, HAWAII AND VERMONT.<br />BECOMING THE TOP<br />DISCOUNT RETAILER IN <br />THE U.S. <br />
  4. 4. Target Audience:<br />20-30 Year Olds<br />Why this age group?<br />
  5. 5. Social Media Currently in Use:<br />Not frequently advertised, page offers ways to integrate their products in your life.<br />Tweets apologizing to disgruntled customers and tweets about summer products<br />Videos with Target commercials<br />Offers check-ins but no perks<br />
  6. 6. What do 20 and 30 Something's Love?<br />CELEBRITIES<br />
  7. 7. Suggested Social Media Upgrad:Focusing on Celebrities<br />Advertise clothing designers, musical artists and home goods sold at Target<br />Tweet about upcoming sales and celebrities spotted with target products<br />Videos of new seasons fashions and celebs using target products<br />Offer deals and discounts for check-ins<br />Get popular blogger to talk about how great Target products are<br />
  8. 8. Google Adwords:<br />Keywords:<br />“Bargain Shopping”<br />“Trendy inexpensive clothing”<br />“Great Deals”<br />“Discount shopping”<br />Increase Brand Awareness and Page Views<br />
  9. 9. Budget:<br />$50,000<br />$10,000<br />$10,000<br />$5,000<br />$15,000<br />$6,000<br />$4,000<br />
  10. 10. Timeline:<br />Span: 1 Year<br />Update Multiple times a day.<br />Add new videos once a week.<br />New deals and discounts monthly.<br />Check progress of <br /> weekly and change if not successful.<br />Measuring Success:<br />
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