Mobile Marketing - Life Science Alley Presenation - March 2013

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Mobile marketing is intertwined with social media. This presentation addresses mobile marketing for the medical device industry.

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  • 4 th Generation iPad, iPad Mini – Nov 2012
  • Mobile Marketing - Life Science Alley Presenation - March 2013

    1. 1. Social Media 2013:Diving in (or Staying Afloat) Without Sinking Mobile Marketing Life Science Alley March 2013
    2. 2. What is Mobile Technology?
    3. 3. Growth of Mobile Technology Number of Mobile Users Worldwide 2010 - 2020UMTS Forum 2010
    4. 4. Growth of Mobile Technology % of Mobile Owners Using Smartphone in U.S. 2010 - 2016 190 Million Cell Phones in 2010 198 Million Cell Phones in 2011 207 Million Cell Phones in 2012eMarketer
    5. 5. Growth of Mobile Technology % of Web Traffic Coming From Mobile DevicesWalker Sands
    6. 6. How We Use Mobile Technology
    7. 7. Mobile Behavior
    8. 8. HowRelated to searching for health information Consumers Use Mobile •2010 - 17% use cell phone to look for health information 2012 – has grown to 31% • 52% use smartphones to access health information • 19% of smartphone users have at least 1 health appPew Internet Research 2012
    9. 9. Growth of Mobile Among Doctors • 81% own a smartphone • 73% search the Web • 59% visit websites • 55% use apps • 45% collect data at patient’s beds • 27% use camera to capture patient data • 25% integrate data with patient’s EHRManhattan Research and Publicis Healthware International andClinical Innovation & Technology, December 3, 2012
    10. 10. What is Mobile Marketing? Mobile Web Mobile Search Mobile Ads Mobile Apps
    11. 11. Mobile Web • Over 40% of mobile users report negative to neutral experience • Design for mobile interactions • Optimize for speed • Make content easy to find
    12. 12. Mobile Web
    13. 13. Mobile Search • Mobile searches quadrupled in 2012 • 1 in 7 searches are mobile • 9 out 10 mobile searches lead to action
    14. 14. Mobile Search- Optimize • Small size for search results • Target keywords for mobile visitors, relevant page titles, accurate page descriptions • Outbound links to relevant information • Calls to action unique to mobile user • Follow valid HTML coding
    15. 15. Mobile Search - Analytics • Understand how mobile drives business for you • Measure, track mobile sites, apps, ads • Many mobile browsers available based on mobile device
    16. 16. Mobile Advertising • Short Message Service (SMS)/ texting • Mobile website banners • QR Codes • Mobile email
    17. 17. Mobile Apps • Mobile users prefer browsers to apps for searching • Not for every business • Large investment • Apps offering no value don’t get downloaded
    18. 18. Why Go Mobile?• The world isn’t moving to mobile. It’s already there.• Your audiences—doctors and patients—use it.• Social media and mobile are intertwined.• Mobile marketing is simple and inexpensive• Instant result• Open rate of mobile marketing the highest of all forms of marketing• This is just the beginning
    19. 19. The future holds… Multi-touch Image recognition Geo-location 3-D displays Voice to text and more
    20. 20. Social Media 2013:Diving in (or Staying Afloat) Without Sinking Questions?

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