Building Your Brand With Video

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Video marketing is about a lot more than just ads or viral content. It's about building trust and relationships with your core audience, and finding the RIGHT people for your business. Learn how to …

Video marketing is about a lot more than just ads or viral content. It's about building trust and relationships with your core audience, and finding the RIGHT people for your business. Learn how to kick ass at this from 3 unsung heroes of the video marketing world. Click each thumbnail to view the video!

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  • 1. Building Your Brand With Video Elise Ramsay - @eliseramsay
  • 2. People care about people, not companies.
  • 3. Video reveals your business = people.
  • 4. Whiteboard Friday
  • 5. • valuable • specific • genuine
  • 6. An integrated strategy
  • 7. Holy thumbnails, Batman Title Text Title Text Title Text Title Text
  • 8. Video makes you feel closer to a brand.
  • 9. You can do this! 1. Don’t try to go viral. 2. Focus on your audience. 3. Be human.
  • 10. This is Doggy Dan.
  • 11. The Online Dog Trainer
  • 12. 1. Don’t try to go viral. • Embrace scrappy production • Make your video matter to the right people • Get specific
  • 13. Pool Supply World
  • 14. 2. Focus on your audience. • Answer FAQ • Learn from analytics
  • 15. Data tells you what they aren’t.
  • 16. 2. Focus on your audience. • Answer FAQ • Learn from analytics • Do things that don’t scale
  • 17. Litmus
  • 18. 3. Be human. • Go behind the scenes • Share mistakes • Show them what you care about
  • 19. Video is more than ads. Video is more than #viral.
  • 20. It’s about building trust.
  • 21. Show, don’t tell.
  • 22. Make personality a byproduct of value.
  • 23. Be local.
  • 24. Or be local in spirit.
  • 25. wistia.com/learning wistia.com/searchfest
  • 26. It’s ok if you mess up.
  • 27. Learn from data!
  • 28. Hit me up: @eliseramsay elise@wistia.com Ok, bye!