Five Things I Learned                            From Launching                             StateImpact &                 ...
How I Spent 2009-2011Thursday, June 7, 2012
What’s The Texas Tribune?                  This is Evan. He’ll explain.Thursday, June 7, 2012
#1                   Context, Context , Context                         Knowledge, Not Just NewsThursday, June 7, 2012
Provide Unique Value                    Mission-Driven Focus                    “It wasn’t our story. Should              ...
Wikipedia Style Topic Pages                   Most popular,                   long-tail content                   on State...
Topic Pages Target Different Audiences                                     Background for those                           ...
Data Journalism as Differentiator                   Users want more than just                   narrative text stories. Th...
Searchable Databases and Interactives          Users can see every natural gas well, operator and violation            in ...
Resources: Webinars                         http:stateimpact.npr.org/teamblogThursday, June 7, 2012
Resources: Documentation          Webinars and How-To’s available on StateImpact Team BlogThursday, June 7, 2012
#2              Combine Original Content                with Smart Curation                         True for The Texas Tri...
Original Content to Cut                                         Through the Clutter        StateImpact: Explanation is our...
THE OLD WAY                  Organizations covering the          THE NOW WAY                   same straight story.       ...
Frequency Breeds Web Success                  New York Magazine publishes content every six minutes.                  Stat...
“Do what you do best,                           link to the rest.”                                -Jeff JarvisThursday, Ju...
Smart Curation: Link Roundups       Curated by the reporters each morning as part of their post diets.Thursday, June 7, 2012
Smart Curation: Links Modules                    These aren’t automated.Thursday, June 7, 2012
Smart Curation: Curated Posts                    Attribute, Attribute, Attribute. No one hoards news nuggets              ...
Tribune Office, March 2010    Publishing is only the beginning.Thursday, June 7, 2012
Everything is a discrete unit of news.                     Units of news exist out of context of a home page. Audiences   ...
#3                                    Be Open                     For Open Government, For Open Source, For SharingThursda...
Open Government                     This is still the core of what we do as journalists.                         “Yes, jou...
Open Source                    Anything you build, you should share. Especially if it helps other newsrooms.Thursday, June...
#4       Events Are Journalism, Too                         (And Money Makers)Thursday, June 7, 2012
The Texas Tribune Festival, 2011                   “Real-Time Was The Original Platform”                         Promote p...
Thursday, June 7, 2012
#5                         Sustain Yo’Self                         Diversify Your Revenue SourcesThursday, June 7, 2012
“Non-profit is a tax status,                    not a business plan.”                         -John Bracken, The Knight Fou...
Diversify!                         Member + Major Gift + Philanthropy + Earned Income                         Have a busin...
Events Can Raise Revenue                         “...Even the free events, including the TribLive speaker series,         ...
Diversity = SustainabilityThursday, June 7, 2012
Questions?                           ehu@npr.org                            @elisewhoThursday, June 7, 2012
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Lessons from Launching NPR StateImpact and The Texas Tribune

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A presentation for publia media station WHYY. Five things I learned in launching NPR's StateImpact network and before that, The Texas Tribune.

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  • Hi Yassir, the slides accompanied a presentation so they don't have everything I discussed right on them. If you have questions feel free to email me at ehu@npr.org. Thanks. Also I blog at heyelise.com, where I put additional links that are mentioned here.
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  • I so need this right now. But some of the slides lack enough context to understand their meaning. Are fielding questions here on it?
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Lessons from Launching NPR StateImpact and The Texas Tribune

  1. 1. Five Things I Learned From Launching StateImpact & The Texas Tribune (WHAT I CAN REMEMBER, ANYWAY) Elise Hu | @elisewhoThursday, June 7, 2012
  2. 2. How I Spent 2009-2011Thursday, June 7, 2012
  3. 3. What’s The Texas Tribune? This is Evan. He’ll explain.Thursday, June 7, 2012
  4. 4. #1 Context, Context , Context Knowledge, Not Just NewsThursday, June 7, 2012
  5. 5. Provide Unique Value Mission-Driven Focus “It wasn’t our story. Should we have just been one more news organization rushing to Fort Hood? I don’t think so,” said Mr. Stiles, who joined the Web site from The Houston Chronicle.Thursday, June 7, 2012
  6. 6. Wikipedia Style Topic Pages Most popular, long-tail content on StateImpact are topic pages Perform strong with searchThursday, June 7, 2012
  7. 7. Topic Pages Target Different Audiences Background for those who know nothing about the topic. Key Links for those “just joining us” on a running topic. Key Stories/Latest News aggregates all coverage for junkies.Thursday, June 7, 2012
  8. 8. Data Journalism as Differentiator Users want more than just narrative text stories. They want data. They want to search the data. They want to see the data visualized. Teach them how to use it. WITF’s Scott Detrow with NPR’s Matt StilesThursday, June 7, 2012
  9. 9. Searchable Databases and Interactives Users can see every natural gas well, operator and violation in PA. Users can also explore by county or municipality.Thursday, June 7, 2012
  10. 10. Resources: Webinars http:stateimpact.npr.org/teamblogThursday, June 7, 2012
  11. 11. Resources: Documentation Webinars and How-To’s available on StateImpact Team BlogThursday, June 7, 2012
  12. 12. #2 Combine Original Content with Smart Curation True for The Texas Tribune, NPR’s Project Argo and StateImpactThursday, June 7, 2012
  13. 13. Original Content to Cut Through the Clutter StateImpact: Explanation is our franchise.Thursday, June 7, 2012
  14. 14. THE OLD WAY Organizations covering the THE NOW WAY same straight story. Curating, aggregating the straight story so there’s time for your original take.Thursday, June 7, 2012
  15. 15. Frequency Breeds Web Success New York Magazine publishes content every six minutes. StateImpact reporters expected to post at least five times a day. NPR’s Two-Way Blog (the news blog) posts 12-17 times per day.Thursday, June 7, 2012
  16. 16. “Do what you do best, link to the rest.” -Jeff JarvisThursday, June 7, 2012
  17. 17. Smart Curation: Link Roundups Curated by the reporters each morning as part of their post diets.Thursday, June 7, 2012
  18. 18. Smart Curation: Links Modules These aren’t automated.Thursday, June 7, 2012
  19. 19. Smart Curation: Curated Posts Attribute, Attribute, Attribute. No one hoards news nuggets anymore.Thursday, June 7, 2012
  20. 20. Tribune Office, March 2010 Publishing is only the beginning.Thursday, June 7, 2012
  21. 21. Everything is a discrete unit of news. Units of news exist out of context of a home page. Audiences largely encounter news out of context.Thursday, June 7, 2012
  22. 22. #3 Be Open For Open Government, For Open Source, For SharingThursday, June 7, 2012
  23. 23. Open Government This is still the core of what we do as journalists. “Yes, journalists have made tons of mistakes and always will. But without their enterprise, to take a few representative recent examples, we would not have known about the wretched conditions for our veterans at Walter Reed, the government’s warrantless wiretapping, the scams at Enron or steroids in baseball.” -Frank RichThursday, June 7, 2012
  24. 24. Open Source Anything you build, you should share. Especially if it helps other newsrooms.Thursday, June 7, 2012
  25. 25. #4 Events Are Journalism, Too (And Money Makers)Thursday, June 7, 2012
  26. 26. The Texas Tribune Festival, 2011 “Real-Time Was The Original Platform” Promote public discourse and engagement.Thursday, June 7, 2012
  27. 27. Thursday, June 7, 2012
  28. 28. #5 Sustain Yo’Self Diversify Your Revenue SourcesThursday, June 7, 2012
  29. 29. “Non-profit is a tax status, not a business plan.” -John Bracken, The Knight FoundationThursday, June 7, 2012
  30. 30. Diversify! Member + Major Gift + Philanthropy + Earned Income Have a business plan as if you were for-profitThursday, June 7, 2012
  31. 31. Events Can Raise Revenue “...Even the free events, including the TribLive speaker series, have been money-makers. They are cheap to produce, for one thing, and often underwritten by corporate sponsors. Smith estimates the Tribune raised about $650,000 in corporate support last year, which includes events.” -Nieman LabThursday, June 7, 2012
  32. 32. Diversity = SustainabilityThursday, June 7, 2012
  33. 33. Questions? ehu@npr.org @elisewhoThursday, June 7, 2012
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