Research & Development A2

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  • 1. Research & Development Elise Daniels
  • 2. Genre Of The Movie Trailer -The genre of my movie trailer will be horror/thriller. I have chosen a horror and thriller theme as this is the type of films I am most interested in and other people around the same age as myself. My questionnaire also gave me feedback which indicted this. I have watched a range of movies and trailers to be certain that I will be able to create a trailer of this genre.
  • 3. Similar Products -During the research and development stage I have researched a variety of trailers similar to thetype of trailer I want to create and also to find what aspects of the trailer are used to show thefilm is that of a horror/thriller genre. By viewing a range of trailers it has allowed me to decidewhat I will include when creating my trailer. E.g. For example low lighting, shadowed figures,wide range of scenery leading to problems, mystery characters, weapons, injuries etc. All thesethings are typically included in trailers of a horror genre. Including all these things into thetrailer adds a greater sense of mystery to the audience, making them want to learn more aboutthe story line.Some of the film trailers I have chosen which would be similar to my trailer include•The Descent•388 Arletta Avenue•Silent House•Chernobyl DiariesAll these trailer include similar storylines or techniques I wish to use which are typical of horroror thriller films. The next slides explains the conventions within the trailers and why I chosethese trailers.
  • 4. Other Film Genre’s -During my research of trailers, instead of focusing on just horror and thriller I also researchgenre’s such as; romance, comedy, drama, Sci-fi and action. By researching a wide range ofconventions within different genre’s, it enabled me to understand what I needed to include andwhat I shouldn’t include.An example of a Romance/Drama Trailer I chose was a filmed called Dear John.http://www.imdb.com/title/tt0989757/Audio - The conventions of this trailer were typical of a Romantic genre based on the audio used.Both characters equally show emotion when speaking to each other. Evidently we see that John,who’s a soldier on leave, falling in love with Savannah a college student during the summer. Themusic used relates to romance. The sound of a guitar relating to love and the setting of thebeach and summer. It makes it seem to be the perfect love story with a twist.Shot Types -The shot types within the trailer show extreme close up’s of each of the maincharacters faces to show the love and emotion. Also long shots show the characters closenesswhich is an important feature in the film. The main focus is on the character John and Savannah.During some scenes everything is blurred out but the focus remains on the two characters.
  • 5. Advertising techniques – TV/Cinemas/Posters/Internet/Newspapers.Audience – Mainly females around the age of 15-40. Romantic genre is moreappealing to females of this age. Although, males around the same age may watchthe film with their partners. During the opening scene this becomes apparent that itmore suited to females from the cute love story where they both fall in love. Otheraspects of the trailer involved mails when John has to go back to the army. Bothaspects suit both males and females.Impact – Trailer draws the audience in. Also features a lot of the storyline, butdoesn’t give away the whole story which is what makes people want to watch thefilm. People want to know what happens in the end.Appropriate conventions of a Romance Genre have been used within this trailer, butbased on these conventions I wouldn’t be able to include any aspects based on myfilm being a complete different genre. Overall by analysing a romance genre trailer, ithas become apparent to me the variety of conventions used within different genresand how important it is to include the correct conventions in my trailer.
  • 6. The Descenthttp://www.youtube.com/watch?v=l5I1q4KhKNUI chose this trailer as it shows a good representation of convention of horror trailer and it is alsoBritish. For example low light is included through out the majority of the trailer. This makes themovie seem instantly scary as the audience are unaware of what lurks within the darkness. Thetrailer is also set in the middle of no where with large scenery. This is something I want to includewithin my trailer to show endless possibilities that anything can happen and anyone can belurking. The trailer shows that something that was supposed to be fun, turned wrong.This is the same theme I want to include within my trailer also, as most horror and thriller filmsinclude a storyline where something unexpectedly goes wrong leading to something badhappening. The characters are also unaware of what’s about to happen putting them at adisadvantage within the situation.Audio –Characters speak clearly to enlighten the audience of the outline of the story. This shows whattheir doing and what goes wrong. As the trailer progresses struggle appears in the voices of thecharacters to show something is wrong. Silence and screams are used to increase anticipationwithin the trailer. Leaves the audience on the edge of their seats and makes them want to watchthe full film. Based on the audio it’s evident that the genre of the trailer is horror.Advertising & Effect of trailer–Internet, TV, Cinemas and Posters. After watching this trailer i would watch the film due to thesuspense that is created.
  • 7. Shot types -Shots are close together at a fast pace to show a lot of action and drama is included. This againgrips the audience leaving them on edge. Something that needs to be included in the horrorgenre. The shot types that are included within the trailer include birds eye view shots from aboveto show the scale of the area the characters are driving through. The forest area is so muchbigger than they are meaning anything can happen. Other shot types include extreme close up’sinside the cave as the spaces are so small. This shows the danger and the emotion and strugglewithin the characters faces.Symbolic Codes -Injuries and struggles between the characters and creatures show horror. A red filter is used onthe camera, signifying death, blood, danger and violence. Lightening is extremely dark as it’sbased in a cave so low lighting from torches showing little possibilities and hope. Dark featuresare important aspects of horror films to add suspense. This aspect also shows little opportunityfor the characters to escape.Structure –The first scene show’s the characters and how happy and excited they are for something that’sabout to happen. Before the first cut is made a picture is taken of all the girls together. Once theflash is on the picture freezes and then turn black and white. These dark colour again show thatsomething bad is about to happen and all is not as it seems. The dark, colour less picture show’sno opportunity.Target Audience –As it is a horror, the age for the film is 18 therefore 18+ is the target audience of this film. Itisn’t suitable for younger age groups because of the content, e.g. It may scare younger children.
  • 8. 388 Arletta Avenue http://www.imdb.com/title/tt1767272/388 Arletta Avenue is a trailer based on a stalker. The camera shots are filmed from hisperspective adding horror to the audience and showing someone is always watching. This is atechnique I want to use during the filming of my trailer. The stalker within my trailer will filmto show people and surrounding sceneries from different perspectives. During the 388 ArlettaAvenue trailer its obvious that the stalker is filming from a video camera. This technique ispopular in films. For example films such as the Blair witch project, paranormal activity, REC etc.388 Arletta Avenue leaves the audience viewers on edge as its a prime example of a thrillerleaving people guessing what happens next and becoming intrigued within the trailer. This issomething I also want to achieve within my film, to make people want to watch the film.A technique that is used towards the end of the trailer is the use of sounds. A deep fastbreathing rate is heard and replicated over. As my trailer is set in a forest, this technique couldbe used to show someone who is hiding, or running away or that a person they are unaware of ispresent. Overall this technique can be used to show the horror within my trailer.
  • 9. Silent Househttp://www.imdb.com/title/tt1767382/The trailer of silent house includes a range of techniques that I want to include within my trailer. Firstly when I watched the trailer the technique I first found successful was the voice over at the beginning giving brief information based on the trailer making it seem more genuine. For example, “One of the most shocking and twisted incident recorded”. Giving a brief description adds more of a story to my trailer, adding more horror.Another technique used within the trailer is within the house where there is low light. The house is dark therefore torches and lanterns are used. The things that produces light illuminate the emotion within the characters faces. This technique I want to use within my trailer to show the terror.Sound effects are also used through out the trailer, e.g. Music and ticking sound effects. The ticking speeded up sound symbolises time running out and the music represents the build up of anticipation within the movie. The lack of audio between the characters builds up the anticipation also.The final technique I wish to replicate within my own trailer is the use of dark shadowed figures within the background. This is a common feature used within trailers to show something out of the usual and the sense of someone watching.
  • 10. Chernobyl Diarieshttp://www.imdb.com/title/tt1991245/Chernobyl diaries is another horror film based on a group of friends around the age of 20-30,exploring an area where there was a nuclear explosion. Based on watching the trailer, severalconventions have been used to make It successful. These conventions Id also consider editingand using within my trailer to adapt to my storyline.Conventions that have been used include one of the characters taking a picture at the site ofthe nuclear explosion, and then when she re looks at the picture on the camera a dark figureappears in the window. This is a technique I think would be good to use during my trailer, toadd more suspense to the audience. When I was viewing the trailer the questions I asked werewho is this mystery person and why are they there when the site is supposed to be abandoned?If I include a similar convention, more horror and thriller will be added to my film trailer.
  • 11. Target Audience – Gender and AgeBased on my trailer being that of a horror/thriller genre, the age of my film would be a 15+.  As the trailer is a horror, during the two to three-minute clip it may contain scenes which are scary therefore my trailer would have to be broadcasted on TV on certain channels and after a certain time period. Although 15 years of age is the minimum age for someone to view my film, there will also be a upper age limit of roughly 40years old. As my film is a horror/thriller, stereotypes show that the elderly are less likely to watch film like the one which will be represented in my trailer. This does not mean that if you are above 40 you can not watch the film, it just means typically between the ages of 15-40 this age group will draw in more people from a wide audience to watch the trailer/film.During the trailer I will specifically be using younger characters around the ages of 15-18 who are students and one older character around the age of 30-40.,who will the mysterious stalker character. If younger characters are included within my trailer, this makes it more likely for people around the same ages to be more inclined to watch the trailer and then go on to watch the film. Recently horror films have included young children, e.g. Paranormal Activity.
  • 12. Including younger children allows the film to add more shock, mystery and overall adding a more creepy effect. People around the ages of 15-18 are also more interested in watching horrors or thrillers to gain a thrill and see how scary they perceive the film to be. People want to see how scary the film is thats’ why they want to watch horrors. This therefore means I must distinctively show that my film is a horror/thriller, to draw in the correct audience.The gender of the film would also be both male and female, as it is intended to be viewed by anyone based on the content of the trailer. Both male and female characters would be included within my trailer therefore it would be viewable for any gender. For example if I were to create a romantic film, the focus would be more so for females to watch the film, based on the themes of love. Contrasting from this horrors include any genders and ages, meaning anyone can watch them. Therefore there will be a 50:50 ratio of men to women who will watch my trailer.The trailer I am going to create will be a on a large independent scale, with British characters. My trailer will be created to become a independent film as anyone, anywhere will be able to watch it. My aim is to successfully create a trailer which can be broadcasted world wide.
  • 13. FeedbackI have created a series of questionnaires which I will use to gain feedback from a wide audience. This will allow me to find out peoples preference to genre, what they found interesting about the film and why they chose to watch the film and their ages. Based on this feedback I will then gain a greater insight into different perceptions of films and trailers. This feedback I can then enrol into my own creation of my trailer and instead of basing my trailer strictly upon my opinion I will have gained greater insight.
  • 14. This is an example of the questionnaire I will be using to gain feedback on the genreof trailers, ages and advertising.
  • 15. FeedbackOnce I collected the questionnaires in from the students within my school, the feedback that Igained showed that between the ages of 15-20 most people were interested in watchingeither horror films. Another popular choice was thrillers, action and science fiction films.Based on this feedback and my target audience being around the ages of 15-30 I decided tostick to a horror and thriller genre. This is based on the audience being most interested in thisgenre, meaning I would gain a greater audience as it’s a genre that they find most interesting.Feedback from other questions showed that the most popular form of advertising wastrailers. The answers I received stated that they found trailers a good advertising form due totrailers always being broadcasted on TV and the internet. Their age group spend a lot of timewatching TV and Internet therefore they continuously see film trailers. Participants alsostated that film trailers give you a greater insight of the storyline and characters. Withoutthese two key things, the audience will be less inclined to watch the film without the briefknowledge of what the film is based on.Feedback on why the participants liked horror, thriller genre’s was based on the fright theygain from watching the films and the popularity. Answers stated that if their friends or socialnetworking sites state the film is “scary” or “leaves you on the edge of your seat”, theybecome more inclined to watch the trailer or then proceed and watch the film. Horror filmsthat included zombies, children, mysterious people/creatures, being filmed from a charactersperspective e.g. A camcorder and exorcism’s and were popular choices based on why peopleliked horror or thriller movies. Answers stated that including these things was importantwithin a horror or thriller movie to show the genre clearly to the audience.